Why Customer Permissions Must be Applied Dynamically in the Customer LifecycleCustomer Data Platform, Data Management, Journey Orchestration, Omnichannel Marketing, Real-Time Personalization, Single Customer View
Data Modeling in a Lights-Out EnvironmentCustomer Data Platform, Omnichannel Marketing, Real-Time Personalization, Single Customer View
Master Personalization Capabilities Across Anonymous TouchpointsAnonymous to Known, Customer Data Platform, Identity Resolution, Real-Time Personalization
Financial Impacts of Reacting to Customer Intent in Real Time1:1 Personalization, Anonymous to Known, Customer Data Platform, Real-Time Personalization, Single Customer View
Combat Message Fatigue with Personalization1:1 Personalization, AI & Machine Learning, Customer Data Platform, Data Management, Identity Resolution, Journey Orchestration, Omnichannel Marketing, Real-Time Personalization
Evolutionary Programming: The Survival of the “Fittest” Data ModelsAI & Machine Learning, Data Management, Real-Time Personalization
A Personalized Customer Experience (CX) Delivers Loyalty1:1 Personalization, Customer Data Platform, Real-Time Personalization, Single Customer View
What’s Needed to be a RealCDP?Customer Data Platform, Data Management, Data Quality, Identity Resolution, Omnichannel Marketing, Real-Time Personalization, Single Customer View
Xanterra, Redpoint, and Microsoft: “A Piece of Magic”1:1 Personalization, AI & Machine Learning, Customer Data Platform, Data Management, Omnichannel Marketing, Real-Time Personalization, Travel & Hospitality
What Does Real Time Mean to You?AI & Machine Learning, Customer Data Platform, Data Management, Real-Time Personalization
Why Marketing Must Take the Lead on Creating a Personalized Customer ExperienceCustomer Data Platform, Data Management, Journey Orchestration, Omnichannel Marketing, Real-Time Personalization
Capturing Intent in an Omnichannel Customer Journey is Next-Level MarketingCustomer Data Platform, Data Management, Data Quality, Journey Orchestration, Omnichannel Marketing, Real-Time Personalization
Take a Data-Driven Approach to a Consumer’s Healthcare JourneyCustomer Data Platform, Data Management, Data Quality, Journey Orchestration, Real-Time Personalization
What Does Customer Centricity Mean?1:1 Personalization, Customer Data Platform, Data Management, Omnichannel Marketing, Real-Time Personalization
What Marketing Clouds Don’t Get About Native CDP FunctionalityCustomer Data Platform, Data Management, Identity Resolution, Omnichannel Marketing, Real-Time Personalization
DTC Evolution as CPG Companies Branch Out1:1 Personalization, Customer Data Platform, Data Management, Omnichannel Marketing, Real-Time Personalization, Retail, Segmentation & Activation
Addressing the Gaps in Customer Experience: Redpoint Global/Harris Poll Benchmark SurveyCustomer Data Platform, Data Management, Data Quality, Omnichannel Marketing, Real-Time Personalization
Retail is Evolving at an Accelerated Pace – So Should Your Marketing StrategyCustomer Data Platform, Data Management, Data Quality, Journey Orchestration, Omnichannel Marketing, Real-Time Personalization, Retail, Segmentation & Activation
Personally Identifiable Information: Customer (PII) and the Value ExchangeCustomer Data Platform, Data Management, Data Quality, Real-Time Personalization
