Redpoint for Retail
Data-Driven Personalization that Converts
A single, comprehensive view of every customer, updated in real time, means accurate marketing campaigns that build brand loyalty. With the right data, you can easily deliver personalized omnichannel experiences that generate tangible ROI.
Data-Driven Retailers Trust Redpoint
Why is a Golden Record So Important in Retail?
A single customer can shop online or in-store and use multiple email or even physical addresses. How can marketers design accurate campaigns if the data collected on these shoppers isn’t cohesive or timely?
The truth is, they can’t.
To craft a truly personalized CX that converts, you need data that’s accurate, up-to-date and presented in a record that’s accessible –allowing you to understand it and put it to use easily and quickly.
Redpoint for Retail …
Unlocks Customer Insights for Unparalled Personalization
Our CDP gathers and synthesizes data from every customer touchpoint, giving you deep insights into customer behavior, preferences and intent. This allows you to tailor offers, recommendations, and communications to individual preferences.
Drives Frictionless Omnichannel Experiences
Easily orchestrate customer interactions across online and offline channels – up to a real-time cadence. Deploy consistent messaging that captures every cross-sell opportunity while avoiding over-marketing.
Integrates Seamlessly with Your Existing Martech Stack
A composable architecture and open APIs enable seamless integration with any tech stack, AI approach, or cloud environment – so you can rapidly respond to business changes and grow your use cases.
Retail Use Cases
The Redpoint CDP meets any retail use case and seamlessly scales to accommodate your evolving needs.
Omnichannel Journeys
Loyalty Program Engagement
Direct Mail
Abandoned Cart Marketing
Contextual In-App Messaging
Personalized Product Recommendations
Lifecycle-Based Messaging
Retail Media Networks
Geo-Fenced Offers
Real-Time Optimization
Dynamic Website Personalization
Triggered Messaging Sequences
On-line/Off-line Cross Selling
Buy On-Line, Pick Up In Store/Click & Collect
Next Best Action
Dynamic Segmentation
Anonymous to Known Journeys
What Retailers Say About Redpoint
“
Being able to bring all the data together in one place, compare it, clean it, and provide a consistently clean piece of information – a single view of the truth – is critical.
”
Global Activewear Brand