Retail & CPG

Meet every customer with highly personalized experiences. In every interaction, in every channel.

Growth. Accelerated and achievable.

Achieve tangible ROI by turning customer data into highly personalized experiences that drive significant revenue.

Deliver relevance. Drive value.

Understand each customer’s interests, preferences and intent, to best deliver experiences that increase engagement, conversion and retention while lowering customer fatigue.

Competitive advantage.

Deliver real-time, omnichannel experiences that are differentiated for every consumer. For enterprise results that are differentiated in the marketplace.

“Throughout the pandemic, we have been able to communicate with customers quickly and effectively about our curbside pickup service but also customize communications for their specific needs at a scale not possible before. With our data accessible from one place, we could easily react to any situation that evolved. We recognize that we’ve only just scratched the surface of what we can do with Redpoint and I’m excited about the additional growth we can drive — maintaining our local community feel, while becoming the modern marketing organization consumers expect.”

Will Aubuchon

CEO of W.E. Aubuchon Co. Inc.

One customer view. Universal accessibility.

Unify all internal and external customer data – from online and offline sources - into the Redpoint Golden Record, a continuously updated view of every shopper’s interests, behaviors, identities and histories. All accessible in real-time across every touchpoint.

Customers in context. You in control.

Design and deliver highly dynamic customer journeys in the context and cadence relevant to each customer. All driven by you, the marketer. And all responsive to the individual consumer.

Hyper-personalization at scale.

With advanced machine learning and intelligent orchestration, you can pinpoint consumer segments and deliver the absolute most relevant content, messages or recommendations in real-time. Across every digital and traditional channel.

Omnichannel Journeys

Orchestrate multi-touch campaigns, omnichannel journeys and personalized experiences built on every customer’s Golden Record. Customers move freely across websites, mobile apps, call centers and in-store devices; and you can create precisely those kinds of seamless, relevant, persuasive journeys.

Personalized Website Experiences

Personalize website experiences for known visitors or even first-time anonymous visitors. Use any mix of content, images and recommendations to customize the visitor experience. And present campaigns in real time based on specific attributes.

Transaction histories
Known preferences and intent
Local weather conditions
Referring source
Third-party anonymous profile data

Timely & Relevant Email Communications

With rgOne, companies can use their existing email solutions to orchestrate campaigns, all from a single interface. Retailers can apply real-time insights from every step in the customer journey to send or suppress emails.

Build multi-step emails journeys
Send batch campaigns to select audiences
Trigger emails based on an event or action (e.g., abandoned cart)
Add personalized content to emails

Mobile Channels for Your Advantage

rgOne integrates with mobile app operating systems and mobile notification providers, making for highly personalized mobile experiences. Marketers can deliver content and messages, such as SMS and push notifications, to specific mobile app users. And they can use rgOne to support mobile initiatives including:

Buy online, pick–up in store (BOPIS)
Location-based marketing and geofencing
Price comparing while in store (showrooming)

1:1 Offers & Recommendations

With marketer-set rules and machine learning models, you‘ll know your next best offers and recommendations for every customer. And you’ll be equipped to act, in real time, on the next best decisions for digital campaigns, in-store channels and customer service systems.

Equip In-Store Teams

Single customer view data — including recommendations, customer preferences, sentiment and LTV — is easily accessible by external systems during customer interactions, such as mobile device usage while in store.

The result? Sales teams are equipped with up-sell and cross-sell offers and alternative product suggestions. And customers are delivered superbly tangible value.

Identify & Act on Segments

You can use Redpoint’s advanced machine learning to identify and engage your best customer audiences — based on their likelihood of responding to specific events or conditions.

Likelihood to purchase or repurchase
Time to next purchase
High value customers
Best message content
Best message channel
Yearly or monthly spend

A/B/n Testing to Optimize Experiences

Conduct A/B/n tests to determine which variables will drive the best business results. Run conclusive tests on websites, in email, SMS messages and even ad campaigns, and limit those tests to specific audience segments. And automatically use the winning candidate(s) for roll-out.

Privacy Compliance

With rgOne’s integrated data & processes, you can seamlessly support the most stringent technical requirements for customer privacy and industry compliance initiatives, such as GDPR and CCPA.