1
Growth. Accelerated and achievable.
Achieve tangible ROI by turning customer data into highly personalized experiences that drive significant revenue.
Retail & CPG
Meet every customer with highly personalized experiences. In every interaction, in every channel.
Key Benefits
Combine all your customer data into a single, all-in-one profile. Determine your next best offer and message with certainty. And orchestrate omnichannel experiences, all in real time, all highly personalized. To boost average order value, drive loyalty & retention, and lower interaction costs.
2
Deliver relevance. Drive value.
Understand each customer’s interests, preferences and intent, to best deliver experiences that increase engagement, conversion and retention while lowering customer fatigue.
3
Competitive advantage.
Deliver real-time, omnichannel experiences that are differentiated for every consumer. For enterprise results that are differentiated in the marketplace.
“Throughout the pandemic, we have been able to communicate with customers quickly and effectively about our curbside pickup service but also customize communications for their specific needs at a scale not possible before. With our data accessible from one place, we could easily react to any situation that evolved. We recognize that we’ve only just scratched the surface of what we can do with Redpoint and I’m excited about the additional growth we can drive — maintaining our local community feel, while becoming the modern marketing organization consumers expect.”
Will Aubuchon
CEO of W.E. Aubuchon Co. Inc.
Customer expectations met. And exceeded.
Customers expect retailers and brands to know who they are, and to create meaningful, frictionless moments, but most brands fail this expectation. Success means adopting context-aware, hyper-personalized engagement; it means serving targeted messages and offers in real time, across all channels and customer touchpoints.
One customer view. Universal accessibility.
Unify all internal and external customer data – from online and offline sources - into the Redpoint Golden Record, a continuously updated view of every shopper’s interests, behaviors, identities and histories. All accessible in real-time across every touchpoint.
Customers in context. You in control.
Design and deliver highly dynamic customer journeys in the context and cadence relevant to each customer. All driven by you, the marketer. And all responsive to the individual consumer.
Hyper-personalization at scale.
With advanced machine learning and intelligent orchestration, you can pinpoint consumer segments and deliver the absolute most relevant content, messages or recommendations in real-time. Across every digital and traditional channel.
rgOne™ in Action.
With rgOne, retailers and CPG marketers can overcome the limits of siloed data — to secure a single, comprehensive view of every customer. And to orchestrate the kind of highly personalized, omnichannel interactions that deliver material business results.
Omnichannel Journeys
Orchestrate multi-touch campaigns, omnichannel journeys and personalized experiences built on every customer’s Golden Record. Customers move freely across websites, mobile apps, call centers and in-store devices; and you can create precisely those kinds of seamless, relevant, persuasive journeys.
Personalized Website Experiences
Personalize website experiences for known visitors or even first-time anonymous visitors. Use any mix of content, images and recommendations to customize the visitor experience. And present campaigns in real time based on specific attributes.
- Transaction histories
- Known preferences and intent
- Local weather conditions
- Referring source
- Third-party anonymous profile data
Timely & Relevant Email Communications
With rgOne, companies can use their existing email solutions to orchestrate campaigns, all from a single interface. Retailers can apply real-time insights from every step in the customer journey to send or suppress emails.
- Build multi-step emails journeys
- Send batch campaigns to select audiences
- Trigger emails based on an event or action (e.g., abandoned cart)
- Add personalized content to emails
Mobile Channels for Your Advantage
rgOne integrates with mobile app operating systems and mobile notification providers, making for highly personalized mobile experiences. Marketers can deliver content and messages, such as SMS and push notifications, to specific mobile app users. And they can use rgOne to support mobile initiatives including:
- Buy online, pick–up in store (BOPIS)
- Location-based marketing and geofencing
- Price comparing while in store (showrooming)
1:1 Offers & Recommendations
With marketer-set rules and machine learning models, you‘ll know your next best offers and recommendations for every customer. And you’ll be equipped to act, in real time, on the next best decisions for digital campaigns, in-store channels and customer service systems.
Equip In-Store Teams
Single customer view data — including recommendations, customer preferences, sentiment and LTV — is easily accessible by external systems during customer interactions, such as mobile device usage while in store.
The result? Sales teams are equipped with up-sell and cross-sell offers and alternative product suggestions. And customers are delivered superbly tangible value.
Identify & Act on Segments
You can use Redpoint’s advanced machine learning to identify and engage your best customer audiences — based on their likelihood of responding to specific events or conditions.
- Likelihood to purchase or repurchase
- Time to next purchase
- High value customers
- Best message content
- Best message channel
- Yearly or monthly spend
A/B/n Testing to Optimize Experiences
Conduct A/B/n tests to determine which variables will drive the best business results. Run conclusive tests on websites, in email, SMS messages and even ad campaigns, and limit those tests to specific audience segments. And automatically use the winning candidate(s) for roll-out.
Privacy Compliance
With rgOne’s integrated data & processes, you can seamlessly support the most stringent technical requirements for customer privacy and industry compliance initiatives, such as GDPR and CCPA.
- Track customer communication preferences
- Establish user roles and permissions
- Trigger workflows when events occur
- Maintaining logs for auditing purposes
Related Solutions
Customer Data Platform
Connect and gain the clearest view into your most value asset - your customer data.
Real-Time Interactions
Make personalized offers in milliseconds or minutes...rgOne supports your definition of real-time.
Related Resources
Case Study
CPG Company Increases Conversions Through Personalized, Real-Time Marketing
79% increase in conversions from real-time, web-based product recommendations.
Solution Brief
Retailers Must Emphasize Customer Engagement to Succeed
Retailers must adapt to changing customer expectations or risk losing their market position by failing to meet the omnicha...
Case Study
DIY Retailer Delivers Frictionless, Personalized Customer Experience
A leading DIY retailer eliminates friction from the customer experience with a customer engagement hub.
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Get Started on Getting Ahead
Schedule a conversation and learn how Redpoint can put your goals within reach.
