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Redpoint for Retail

Data-Driven Personalization that Converts

A single, comprehensive view of every customer, updated in real time, means accurate marketing campaigns that build brand loyalty. With the right data, you can easily deliver personalized omnichannel experiences that generate tangible ROI.

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Data-Driven Retailers Trust Redpoint

Why is a Golden Record So Important in Retail?

A single customer can shop online or in-store and use multiple email or even physical addresses. How can marketers design accurate campaigns if the data collected on these shoppers isn’t cohesive or timely?

The truth is, they can’t.  

To craft a truly personalized CX that converts, you need data that’s accurate, up-to-date and presented in a record that’s accessible –allowing you to understand it and put it to use easily and quickly.

Redpoint for Retail … 

Unlocks Customer Insights for Unparalled Personalization

Our CDP gathers and synthesizes data from every customer touchpoint, giving you deep insights into customer behavior, preferences and intent. This allows you to tailor offers, recommendations, and communications to individual preferences. 

Drives Frictionless Omnichannel Experiences

Easily orchestrate customer interactions across online and offline channels – up to a real-time cadence. Deploy consistent messaging that captures every cross-sell opportunity while avoiding over-marketing.

Integrates Seamlessly with Your Existing Martech Stack

A composable architecture and open APIs enable seamless integration with any tech stack, AI approach, or cloud environment – so you can rapidly respond to business changes and grow your use cases.

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Retail CDP Use Cases

The Redpoint CDP meets any retail use case and seamlessly scales to accommodate your evolving needs. 

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Personalized Loyalty Interactions

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AI Product Recommendations

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Triggered Messaging Sequences

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Audience Suppression for Ads

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Abandoned Cart Marketing

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Newsletter Personalization

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On-line/Off-line Cross Selling

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Anonymous to Known Paid Media Journeys

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Deep Situational Personalization

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Multi-Stage Email Campaigns

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Omnichannel Personalization

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AI & Data Fueled Journey Optimization

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Welcome Offers

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Real-Time Optimization

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Personalized POS & Customer Service

What Retailers Say About Redpoint

Global Activewear Brand Quote

“
Being able to bring all the data together in one place, compare it, clean it, and provide a consistently clean piece of information – a single view of the truth – is critical.
”

Leading Technical Analyst
Global Activewear Brand
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More Customer Stories

Retail CDP Resources

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Personalized Loyalty Interactions

Drive customer loyalty and retention with personalized incentives and rewards based on preferences and purchasing behavior.

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AI Product Recommendations

Enhance customer satisfaction and drive sales by using AI algorithms to analyze diverse customer attributes – demographics, browsing history, purchase behavior, etc. – for highly personalized product recommendations.
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Triggered Messaging Sequences

Ensure consistent and impactful engagement throughout the customer lifecycle by orchestrating personalized experiences across multiple stages of the customer journey, triggered by various customer actions or events, and delivered seamlessly across multiple channels.
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Audience Suppression for Ads

Optimize your ad targeting by excluding specific segments, ensuring your marketing efforts reach the right audience.

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Abandoned Cart Marketing

Maximize customer engagement and recovery of potential lost sales opportunities by dynamically responding with personalized messages and offers when a customer abandons their cart.
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Newsletter Personalization

Enhance customer engagement and loyalty with automatically selected newsletter content characterized based on product category, affinity model, email frequency model, and BAU segmentation.
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Online/Offline Cross-Selling

Maximize revenue opportunities by suggesting complementary or related products to customers based on their previous purchases or interests.
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Anonymous-to-Known Paid Media Journeys

Turn anonymous prospects into known customers with targeted advertising campaigns that leverage data-driven insights to deliver the most relevant and compelling content.
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Deep Situational Personalization

Enhance customer satisfaction and drive conversions with tailored experiences based on specific situational factors – inventory availability, weather conditions, geographic location, etc. – to provide highly relevant and timely content or offers that resonate with individual circumstances.

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Multi-Stage Email Campaigns

Deploy email sequences across various stages of the customer journey, optimizing engagement and conversion rates by delivering personalized content.
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Omnichannel Personalization

Seamlessly integrate personalized experiences across every touchpoint including website, mobile app, social media, and in-store experiences.
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AI & Data Fueled Journey Optimization

Employ AI algorithms and comprehensive data analytics to iteratively refine and adapt customer journeys, seamlessly integrating vast streams of data to dynamically adjust experiences across channels.
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Welcome Offers

Attract and engage new customers by providing enticing incentives or discounts tailored to their interests and preferences upon their first interaction with your brand.
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Real-Time Optimization

Dynamically adapt content, offers, and experiences in real time based on user interactions and contextual data, maximizing relevance and engagement across various touchpoints throughout the customer journey.
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Personalized POS & Customer Service

Elevate in-store experiences and customer service by leveraging readily available customer data to personalize product recommendations and support interactions, ensuring tailored assistance that aligns with individual preferences and needs.