REDPOINT FOR RETAIL
Data Readiness for Retail That Drives Loyalty and Lift
Clean, connected shopper data ready for every channel, campaign, and model.
The Single Customer View Retail Has Been Trying to Build
Your loyalty platform, e-commerce, POS, ESP, and adtech each see a slice of the shopper. None see the whole. That’s why offffers miss and marketers second-guess the numbers.
Retailers turn to CDPs to fix this but duplicate profiles and dirty data keep them from delivering. Redpoint solves this by cleansing, resolving, and unifying those slices into the most accurate Customer 360. Run Redpoint as your CDP, or make the one you have work better.
What Changes When Customer Data Is Ready
One Shopper, One Record, Every Channel
Redpoint connects behavior from e-commerce, stores, loyalty, app, email, and service into a single profile that updates in real time. Every campaign, recommendation, and associate sees the same shopper, not three different versions of one.
Smarter Targeting, Less Wasted Spend
Clean, resolved, permissioned profiles let you suppress buyers who already converted, build look-alikes that actually look alike, and focus paid media on audiences worth spending on.
AI Recommendations That Actually Convert
Recommendation engines and journey optimizers only perform as well as the data behind them. Redpoint feeds your AI cleansed, unified shopper profiles so the next suggestion lands more often.
Make the Tools You Already Have Work Harder
Your ESP, commerce platform, ad stack, and existing CDP are only as sharp as the customer data flowing through them. Redpoint feeds each one clean, unified, real-time profiles so the tools you already own deliver the results they were bought for.
Results Retailers Can Point To
Retailers using Redpoint report measurable gains across acquisition, loyalty, and operations:
BOPIS
20% lift
in average order size
PAID MEDIA
3x Conversion lift
from better match rates
EMAIL MARKETING
97% growth
in revenue
Bringing all the data together in one place, cleansing it, and producing a consistently trusted record — a single view of the truth — is what made the difference.
– LEADING TECHNICAL ANALYST, GLOBAL ACTIVEWEAR BRAND
Data-Driven Retailers Trust Redpoint
Where Retailers Put Ready Data to Work
Once customer data is clean and unified, retailers can acquire smarter, personalize with confidence, and keep every interaction relevant.
Win New Shoppers Worth Winning
- Audience Suppression for Ads
Exclude existing customers and low-intent segments from paid media so budget reaches audiences that actually convert. Learn more. - Personalized Direct Mail
Resolve households and target only high-propensity prospects, so print budget goes to the right address, not three copies to the same household. Learn more. - Anonymous-to-Known Paid Media Journeys
Bridge anonymous browsing to known identities, turning first-party signals into measurable acquisition. - Abandoned Cart Recovery
Trigger personalized, cross-channel follow-up the moment a cart is left behind, using resolved profiles instead of cookie guesswork. - Welcome Offers
Greet new shoppers with offers shaped by their first-session behavior, not a generic template.
Grow Basket Size, Frequency, and Loyalty
- Personalized Loyalty Programs
Reward shoppers with incentives that match actual purchase behavior and category affinity, not segment averages. - AI Product Recommendations
Feed recommendation engines clean, unified shopper profiles so suggestions reflect real intent across web, app, and email. - Online and Offline Cross-Sell
Connect e-commerce and store behavior to surface complementary products customers actually want - Newsletter and Content Personalization
Tailor content by category affinity, engagement cadence, and purchase recency without manual list juggling.
Personalize in the Moment
- Real-Time Optimization
Adjust offers, content, and messaging in the moment as a shopper browses, based on current context instead of yesterday’s snapshot. Learn More. - Deep Situational Personalization
Factor inventory, weather, location, and preference signals into what each shopper sees next. - Omnichannel Personalization
Keep experiences consistent across web, app, email, social, and in-store because the data behind them is consistent first. Learn More.
Retain, Reward, and Support
- Personalized POS and Customer Service
Give associates and agents a complete view of the shopper so support and in-store help reflect who the customer actually is . - Lifecycle Email Nurture
Move customers through lifecycle sequences triggered by behavior, not calendar blasts. - AI-Fueled Journey Optimization
Let AI continuously tune the path each shopper takes, powered by data you can trust.
