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A Technology Primer: MDM vs. CDP

A Technology Primer: MDM vs. CDP

Editor’s Note: This is a guest blog from Diptesh Singh, Cognizant Data Management, Governance & Privacy Practice Lead There is a lot of confusion in the IT and MarTech space about the differences between a Master Data Management (MDM) solution and a Customer...
Why CX is the Right Rx for Healthcare

Why CX is the Right Rx for Healthcare

Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constitute a healthcare journey, empowered as an informed, knowledgeable stakeholder throughout a coordinated care path. The trend is largely the result...