by Redpoint Global | Oct 10, 2023
The global customer data platform (CDP) market size surpassed $4.8 billion in 2022 and is anticipated to reach $19.7 billion by 2027. The accelerated growth rate may be attributed to the simple fact that an enterprise CDP delivers on the promise of a personalized...
by Diptesh Singh | Sep 29, 2023
Editor’s Note: This is a guest blog from Diptesh Singh, Cognizant Data Management, Governance & Privacy Practice Lead There is a lot of confusion in the IT and MarTech space about the differences between a Master Data Management (MDM) solution and a Customer...
by Kris Tomes | Sep 29, 2021
For a time, Apache Hadoop was almost synonymous with big data. Like Band-Aid for bandage, Google for search and other common genericized trademarks, there was a reason the pairing came very close to taking root before starting to wither on the vine. The Java-based,...
by Sarah Lull | Jan 15, 2021
Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constitute a healthcare journey, empowered as an informed, knowledgeable stakeholder throughout a coordinated care path. The trend is largely the result...
by Redpoint Global | Jan 7, 2021
In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers will continue to get smarter. They tolerate fewer customer service failures and demand better overall experiences because they know it’s possible....