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Dynamic, Rules-Based Audience Segmentation for the Win

Dynamic, Rules-Based Audience Segmentation for the Win

A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machine learning, specifically how unsupervised models discover data correlations that reveal something important about an audience, beyond the...
Shine a Light on Customer Retention

Shine a Light on Customer Retention

In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard decorations looked pretty good (humble brag), but the more than 100 emails I received from the retailer in the roughly two months between the...
A Double-Take: Digital Twins and Customer Experience (CX)

A Double-Take: Digital Twins and Customer Experience (CX)

Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a reaction when paired with another medication you’re taking. A hotel provides you with a virtual tour on a mobile app to let you choose which room...