by Steve Zisk | Apr 22, 2024
A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machine learning, specifically how unsupervised models discover data correlations that reveal something important about an audience, beyond the...
by Thomas Kaczmarek | May 17, 2023
In a previous article in this space, we listed a few of the features in a robust, enterprise-grade customer data platform (CDP) that help retailers achieve the gold standard of a one-to-one personalized customer experience (CX), such as identity resolution and the...
by Ian Clayton | Mar 24, 2023
Let’s say you had some time on your hands and for some reason decided to create a machine learning algorithm that could count the oranges on an orange tree. Far-fetched? Not according to data scientists who published “Fruit Counting Based on Deep Simulated Learning.”...
by Steve Zisk | Jan 25, 2023
In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard decorations looked pretty good (humble brag), but the more than 100 emails I received from the retailer in the roughly two months between the...
by Steve Zisk | Dec 28, 2022
Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a reaction when paired with another medication you’re taking. A hotel provides you with a virtual tour on a mobile app to let you choose which room...