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Dynamic, Rules-Based Audience Segmentation for the Win

Dynamic, Rules-Based Audience Segmentation for the Win

A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machine learning, specifically how unsupervised models discover data correlations that reveal something important about an audience, beyond the...
Don’t Be Hit by the Bad Data Snowball Effect

Don’t Be Hit by the Bad Data Snowball Effect

The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of a starting and end point. Just as a tiny snowball quickly grows when given a push downhill, starting out with a small data problem becomes a big...
Shine a Light on Customer Retention

Shine a Light on Customer Retention

In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard decorations looked pretty good (humble brag), but the more than 100 emails I received from the retailer in the roughly two months between the...