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Transformed data. Tangible ROI.
Turn even the most fragmented customer data into your company’s most valuable asset. To grow revenue, reduce interaction costs and heighten engagement.
Travel & Hospitality
Personalized experiences. Powered by cross-journey data.
Trusted by Today's Top Travel & Hospitality Brands
Key Benefits
Grow customer LTV by guiding consumers through a dynamic series of next-best actions, each built on a continually updated customer view. Individually compiled, relevant and persuasive.
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Turn relevance into revenue.
Use advanced predictive models to identify the customer, message and offer combinations to drive the most profitable returns.
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Turn engagement into evangelization.
Proactively engage with customers across every touchpoint. To sharpen your competitive advantage, one customer at a time.
rgOne® in Action.
With rgOne, you can deliver personalized experiences and next best actions across every customer touchpoint. The result? Repeat purchases, greater share of wallet, and passionate customers who willingly market on your behalf.
Multi-stage Campaigns & Journeys
When it comes to delivering customer value, the travel industry is loaded with variables – including trip stage, leisure or business, travel companions, fare class, and more.
rgOne helps travel marketers navigate even the most complex parts of the customer journey, by delivering highly personalized experiences across every stage and touchpoint.
- Stages: Pre-event, Event, Sub-event(s), Post-event, Re-engage (Lifecycle Connections)
- Touchpoints: Website, Email, Mobile Apps, Call Centers, Kiosks, Retail POS, Frontline Workers
Personalized Website Experiences
Personalize website experiences for known visitors or even first-time anonymous visitors. Use any mix of content, images and recommendations to customize the visitor experience. And present campaigns in real time based on specific attributes:
- Loyalty status
- Transaction histories
- Known preferences
- Referring source
- Third-party anonymous profile data
Timely & Relevant Email Communications
With rgOne, companies can use their existing email solutions to orchestrate campaigns, all from a single interface. Travel marketers can apply real-time insights from every step in the customer journey to send or suppress emails.
- Send batch campaigns to select audiences
- Trigger one-off emails to create urgency
- Add personalized content to emails
Mobile Channels for Your Advantage
rgOne integrates with mobile app operating systems and mobile notification providers, making for highly personalized mobile experiences. Marketers can deliver content and messages, such as SMS and push notifications, to specific mobile app users:
- Travel alerts and notifications
- Location-based marketing efforts
- Timely upsell offers
Personalized Offers & Next-Best Action
Determine the next-best action for every customer based on known preferences or even predicted life events. Then use machine learning to recommend the best content, messages and offers — and to know when, where and how to present them.
- Provide anniversary incentives at a restaurant
- Send friends & family promotions to customers with positive sentiment
- Predict purchases based on life events
Segmentation & Predictive Models
You can use Redpoint’s advanced machine learning to identify and engage your best customer audiences — based on their likelihood of responding to specific events or conditions.
- Likelihood to rebook
- High value customers
- Life events, such as anniversary or birthday
- Best message content & channel
- Predicting positive NPS review
Frontline Workers
Single customer view data — including recommendations, customer preferences, sentiment and LTV — is easily accessible by frontline staff.
The result? Customer-facing teams are equipped with up-sell and cross-sell offers and alternative product suggestions. And customers are delivered superbly tangible value.
Digital Advertising
Define audience segments in rgOne to drive deeper analysis and omnichannel campaigns. Use native connectors to pass anonymized segments to third-party AdTech providers, and to deliver highly targeted advertising campaigns on nearly any publishing site.
Hyper-personalization with zero friction.
It’s now an imperative for every travel & hospitality marketer: Remove all friction from the customer experience, across every digital and in-person touchpoint.
With Redpoint®, you can create and deliver seamless, individualized and highly relevant customer journeys. By leveraging modern data, analytics and orchestration capabilities to win new business, sustain conversion and increase loyalty.
One view. Many benefits.
Access accurate and continuously updated views of every customer — and use them to dramatically improve service, engagement and customer LTV.
Built for the whole journey.
Monitor every customer’s behaviors and intent — and use powerful machine learning to pinpoint the next best message, action and offer. For every stage of the journey.
Orchestrated for the individual.
Anticipate traveler needs across every dimension – geography, time, brands and touchpoints – to orchestrate multi-touch customer journeys perfectly aligned to each customer’s cadence.
“Overall, we saw an improvement of 839%, including growth in every single segment.”
Michael Johnston
CRM Campaign Manager at Xanterra Parks and Resorts
Customer Story
Redpoint Helps Xanterra Achieve 839% Improvement
"[We kept] all our existing IT infrastructure 100 percent intact."
- Andrew Heltzel, Director of Marketing & CRM, Xanterra Travel Collection
Related Solutions
Next Best Action
Make the most of every guest interaction by rapidly accessing and offering relevant, timely offers based on data and analytics.
Customer Data Platform
With powerful identity resolution capabilities, be confident in the power of connecting all guest data into one centrally accessible, always updating Customer Data Platform.
Related Resources
Video
Xanterra Travel Collection Customer Testimonial
In this testimonial, Xanterra Travel Collection's Director of Marketing and CRM, Andrew Heltzel discusses the partnership ...
Solution Brief
Empowering Marketers to Personalize Engagement with Individual Consumers
Increase marketing effectiveness by personalizing engagement in the context and cadence of each customer.
Analyst Report
CDP Institute Report: CDP Vendor Comparison
The CDP Vendor Comparison Report presents a side-by-side comparison of key features that differentiate CDP vendors.
Xanterra Travel Collection
See how Xanterra Travel Collection integrated over 100 data silos, scaled personalization across brands, and optimized omnichannel customer engagement with Redpoint Global and Microsoft AI.
Get Started on Getting Ahead
Schedule a conversation and learn how Redpoint® can put your goals within reach.
