Travel & Hospitality

Personalized guest experiences. Powered by cross-journey data.

Laughing man in a vehicle talking to a woman

Trusted by Today's Top Travel & Hospitality Brands

Key Benefits

Grow customer LTV by guiding guests through a dynamic series of next best actions, each built on a continuously updated guest view. Individually compiled, relevant and persuasive.

1

Transformed data. Tangible ROI.

Turn even the most fragmented guest data into your company’s most valuable asset. To grow revenue, reduce interaction costs and heighten engagement.

2

Turn relevance into revenue.

Use advanced analytics to identify the guest, message and offer combinations to drive the most profitable returns.

3

Turn engagement into evangelization.

Proactively engage with guests across every touchpoint. To sharpen your competitive advantage, one guest at a time.

rg1® in Action.

With rg1, you can deliver personalized experiences and nexbest actions across every guest touchpoint. The result? Repeat bookings, greater share of wallet, and passionate guests who willingly champion your brand.

Multi-Stage Campaigns & Journeys

When it comes to delivering guest value, the travel & hospitality industry is loaded with variables – including trip stage, leisure or businesstravel companions, fare class, and more 

rg1 helps travel & hospitality brands navigate even the most complex parts of the guest journey, by delivering highly personalized experiences across every stage and touchpoint including: 

  • Stages: Pre-event, Event, Sub-event(s), Post-event, Re-engage (Lifecycle Connections)
  • Touchpoints: Website, Email, Mobile Apps, Call Centers, Kiosks, POS, Frontline Workers 

Personalized Website Experiences

Personalize website experiences for both known visitors and even first-time anonymous visitors. Use any mix of content, images and recommendations to customize the guest experience. And present campaigns in real time based ospecific attributes including:  

  • Loyalty status  
  • Transaction histories 
  • Known preferences 
  • Referring source 
  • Browsing behavior
  • Third-party anonymous profile data

Timely & Relevant Email Communications

With rg1companies can use their existing email solutions to orchestrate campaigns, all from a single interface. Travel & hospitality marketers can apply real-time insights from every step in the guest journey to:  

  • Send or suppress emails
  • Send batch campaigns to select audiences 
  • Trigger one-off emails to create urgency 
  • Add personalized content to emails

Mobile Channels for Your Advantage

rg1 integrates with mobile app operating systems and mobile notification providers, making for highly personalized mobile experiences. Marketers can deliver content and messages, such as SMS and push notifications, to specific mobile app users. And they can use rg1 to support mobile initiatives including:  

  • Travel alerts and notifications 
  • Location-based marketing efforts  
  • Timely upsell offers

Personalized Offers & Next Best Actions

Determine the next best action for every customer based on known preferences or even predicted life events. Then use advanced analytics to determine the best content, messages and offers — and to know when, where and how to present them. You can:

  • Provide anniversary incentives at a restaurant 
  • Send friends & family promotions to customers with positive sentiment 
  • Predict purchases based on life events

Segmentation

You can use Redpoint’s dynamic and universal segmentation capabilities to identify and engage your best customer audiences — based on their likelihood of responding to specific events or conditions. Attributes for segmentation can include:

  • Likelihood to rebook 
  • High value customers 
  • Life events, such as anniversary or birthday 
  • Best message content & channel 
  • Predicting positive NPS review

Frontline Workers

Single customer view data — including recommendations, customer preferences, sentiment and LTV — is easily accessible by frontline staff. 

The result? Customer-facing teams are equipped with up-sell and cross-sell offers and alternative product suggestions. And guests are delivered superbly tangible value.

Digital Advertising

Define audience segments in rg1 to drive deeper analysis and omnichannel campaigns. Use native connectors to pass anonymized segments to third-party AdTech providers, and to deliver highly targeted advertising campaigns on nearly any publishing site.

Hyper-personalization with zero friction.

It’s now an imperative for every travel & hospitality marketer: remove all friction from the guest experience, across every digital and in-person touchpoint. 

With Redpoint®, you can create and deliver seamless, individualized and highly relevant guest journeys. By leveraging modern data, analytics and orchestration capabilities to win new business, sustain conversion and increase loyalty. 

One view. Many benefits.

Access accurate and continuously updated views of every guest— and use them to dramatically improve service, engagement and customer LTV.

Built for the whole journey.

Monitor every guest's behaviors and intent — and use powerful analytics to pinpoint the next best message, action and offer. For every stage of the journey.

Orchestrated for the individual.

Anticipate guest needs across every dimension – geography, time, brands and touchpoints – to orchestrate multi-touch guest journeys perfectly aligned to each guest's cadence.

“Overall, we saw an improvement of 839%, including growth in every single segment.”

Michael Johnston

CRM Campaign Manager at Xanterra Parks and Resorts

Related Solutions

Related Resources

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint® can put your goals within reach.

Get Started on Getting Ahead

Schedule a conversation and learn how Redpoint can put your goals within reach.

Email Your Molecule
Do Not Sell

Submit the form below to set a "Do Not Sell my Personal Information" preference within our persistent customer records.

Meet with a Redpoint Partner
Hello there!

Please fill out the form below and we will reach out to you.