by Will Stuart-Jones | Mar 9, 2023
In a Dynata Survey sponsored by Redpoint, 70 percent of consumers said they receive mistargeted information at least once a month, with nearly a quarter (24 percent) of those surveyed claiming they receive mistargeted information daily. The problem for brands that...
by Steve Zisk | Dec 28, 2022
Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a reaction when paired with another medication you’re taking. A hotel provides you with a virtual tour on a mobile app to let you choose which room...
by Steve Zisk | Nov 16, 2022
In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentation as a relic of a bygone era, kicked to the dustbin of history by the concept of one-to-one marketing. While it is true that customers expect...
by Steve Zisk | Jul 27, 2022
Preference management and consent management in the realm of customer experience, while often used interchangeably, are really two sides of the same coin. Closely related, yes, but with the key distinction that consent is an unambiguous declaration from the customer...
by Steve Zisk | May 4, 2022
We have all likely had a poor customer experience that in some way, shape, or form involved artificial intelligence (AI). One example familiar to many is an interactive voice response (IVR) system asking a caller a series of questions – often to resolve a customer...
