How Smart Marketers Fine Tune Personalization

November 12, 2019

How Smart Marketers Fine Tune Personalization

Forbes contributor Paul Talbot interviewed CMO John Nash about how customer data may be best leveraged for win-win outcomes.

November 11, 2019

The Role Of The CDP In Personalization In Both Known And Anonymous Environments

CMO John Nash writes about how brands can work to satisfy the consumer demand for consistent personalization across every channel and touchpoint, both in addressable…

November 4, 2019

Top 10 Customer Data Platform (CDP) Software Companies for 2020

MarTech Advisor outlines questions for companies to ask of CDP vendors and ranks the top 10 of 60 CDP products.

October 30, 2019

How to Create a Customer Experience that Gets People Talking

David Henzel, CEO of LTVplus, wrote a general piece on customer experience management and quoted the RedPoint Global/Harris Poll data on personalization.

October 28, 2019

Have a Bad Customer Experience Reputation? Own It (and Other Advice)

RedPoint Chief Marketing and Strategy Officer John Nash discusses the role personalization can play in the rehab of a bad customer experience reputation.

October 25, 2019

Survey: Customers take holiday shopping personally

Writer Dan Berthiaume highlights results from the recent Dynta/RedPoint Global Holiday survey.

October 24, 2019

Bring Customer Loyalty Under the Customer Experience Umbrella

RedPoint Global CMO John Nash speaks with Editor Phil Britt about the role customer journey management should play in modern loyalty programs.

October 24, 2019

TechBytes with George Corugedo, CTO and Co-Founder at RedPoint

General industry Q&A with RedPoint CTO George Corugedo about the how RedPoint differentiates itself in a crowded marketplace.

October 23, 2019

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

MarketingLand highlights results from RedPoint/Dynata Research survey of consumers about how retailer’s ability to deliver personalized content for them during the holiday season has the…

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