How Can Data-driven Marketing Improve Customer Experience?

July 13, 2018

How Can Data-driven Marketing Improve Customer Experience?

Citing research from RedPoint Global and the CMO Council, The Telegraph explores how data-driven, marketing-led customer experiences can lead to improved customer engagement.

July 11, 2018

The Wisdom of Using Data to Map the Customer Journey

In the last of his four-part series in Information Management, RedPoint Global Chief Solution Architect/Data Scientist & Co-Founder Lewis Clemmens reveals how to achieve the “wisdom”…

June 27, 2018

RedPoint Global Recognized as a Finalist for 2018 Microsoft Artificial Intelligence Partner of the Year

RedPoint Global’s unique approach to Artificial Intelligence empowers brands to transform their customer experience by delivering personalization at scale

June 18, 2018

Getting Customer Experience Right

eMarketer published a piece on customer experience and cited data from the latest report conducted by RedPoint Global and CMO Council as a reason to…

June 12, 2018

Transforming The Customer Experience

RedPoint Global CEO Dale Renner explains to readers how to gain customer loyalty by using a golden record for personalized experiences.

May 17, 2018

Driving value from knowledge: data-driven marketing in the DIKW pyramid

RedPoint Global Chief Solution Architect/Data Scientist & Co-Founder Lewis Clemmens explains to Information Management readers how to turn their data into contextualized information to leverage…

May 14, 2018

Retailers Take Note: The New Marketing Stack is Heating up the Cloud Wars

In his latest Multichannel Merchant byline, RedPoint Global VP of Cloud Solutions Buck Webb shares his expert view on how the new marketing stack is…

May 3, 2018

What Marketers Want From IT for Customer Engagement Success

eWeek created a slideshow featuring latest research from CMO Council and RedPoint Global which reveals what marketers want from IT for customer engagement success.

May 3, 2018

Everyone Wants To Be A CDP. Here’s Who’s Actually Doing It.

AdExchanger featured RedPoint Global in their list of customer data platform providers and notes, “…RedPoint Global has prebuilt connectors to different systems to pull in…

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