by Redpoint Global | Aug 30, 2023
In the most recent PwC Customer Loyalty survey, more than half (55 percent) of respondents said they would stop purchasing from a company they liked after just a few bad experiences, with 8 percent saying they would do so after just one bad experience. Most of us who...
by Redpoint Global | Jul 7, 2023
You check in at the airline kiosk, and as your boarding pass prints out you receive an SMS from the airline notifying you that because of a long delay, you’re eligible for a seat upgrade on your next trip. You’ve booked an all-inclusive vacation through a travel...
by Thomas Kaczmarek | May 17, 2023
In a previous article in this space, we listed a few of the features in a robust, enterprise-grade customer data platform (CDP) that help retailers achieve the gold standard of a one-to-one personalized customer experience (CX), such as identity resolution and the...
by John Nash | May 5, 2023
There are obvious clues that help travel brands discern whether someone is traveling for business or pleasure. A traveler’s attire, a set of golf clubs and the presence of family members are key giveaways. But for data-driven travel and hospitality brands with a...
by Martyn Payne | Apr 4, 2023
The automotive industry is a highly competitive market, with numerous brands vying for the attention of potential customers. With the proliferation of digital marketing channels, it has become increasingly important for automotive companies to leverage data to...
