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Redpoint for Pharma & Life Sciences

Strengthen HCP Relationships and Improve Patient Outcomes

Unlock actionable insights for your scientific and commercial campaigns across physical and digital channels that boost ROI.

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Data-Driven Healthcare Organizations Trust Redpoint

Why Pharma and Life Sciences Companies Choose Redpoint

Pharma and life sciences companies are under pressure to deliver better results—scientific and commercial growth—in a digital-first world. The Redpoint CDP breaks down data silos to enable a 360° customer profile, granular segmentation and next best actions, that drive medical and commercial team productivity. 

Create the Right Customer Profile

Fully integrate your existing tech stack and bring data together in a unified customer profile for a deep understanding of patients or accounts to support awareness, education, and commercial campaigns.

Maximize Impact through Precision Targeting

Engage the right HCPs and research groups with dynamic real-time segmentation and next-best action capabilities. Boost revenue by improving field sales effectiveness and increasing therapy adoption and adherence.

Deliver Personalized Omnichannel Experiences

Develop, optimize and scale personalized omnichannel campaigns, that engage healthcare consumers at every stage and channel of their journey to drive optimal campaign performance at a lower cost.

Redpoint CDP Process Pharma

Pharma & Life Science CDP Use Cases

Integrate technologies, synchronize siloed teams and overcome regulatory concerns to lead HCPs and consumers on a personalized omnichannel journey that drives better therapy adoption and improved health outcomes.

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Disease Awareness

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Patient Support Programs

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Product Launch

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Portal/App Adoption

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Lifecycle Management

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Scientific Symposia

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HCP Education & Engagement

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HCP Feedback

Medtech Company Quote

“
Redpoint really was the best solution that would allow us to mix and match end use technologies while retaining a core engine that would enable us to personalize customer journeys.
”

Director of Commercial Applications,
Reporting & Analytics
MedTech Company
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More Customer Stories

Pharma & Life Science CDP Resources

Blog

Why a CDP + CRM is the Right Prescription for Pharma & Life Sciences

Read More »

Webinar

CDP Use Cases – What to Consider Before Investing in a CDP

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Solution Brief

Deliver on Healthcare Professionals’ Expectations for Seamless Digital and In-Person Relationships

Read More »

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Disease Awareness

Educate the public, HCPs and patients about a disease or medical condition for which you offer a cure, treatment or prevention.

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Patient Support Programs

Provide support services, resources and tools to help patients navigate their treatment journey, increasing adherence and improving their quality of life.

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Product Launch

Target and engage HCPs or patients to build awareness and interest around a new pharmaceutical product you are releasing on the market.
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Portal/App Adoption

Nudge HCPs and patients to adopt and use appropriate digital channels for a more personalized experience at lower operating costs.
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Lifecycle Management

Extend the lifecycle of existing products through continuous reminders, promoting line extensions, indications expansion, etc.

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Scientific Symposia

Identify the right key opinion leaders (KOLs) and HCP targets from a specific therapeutic area to increase event sign-up, improve visibility, establish thought leadership and build long-lasting relationships.

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HCP Education and Engagement

Serve HCPs the right evidence-based information via the right channel to increase scientific understanding, build trust, and keep your therapies top of mind.

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HCP Feedback

Gather insights from HCPs regarding products, treatment guidelines, clinical studies, educational materials, and overall satisfaction measuring share of voice (SoV), sentiment analysis, Net Promoter Score (NPS) and more.