by Veronica Gosselin | Nov 2, 2023
According to an EPG Health survey, pharma companies have major challenges when it comes to digital engagements with healthcare professionals (HCPs), a designation that includes physicians, nurses, pharmacists and other healthcare providers. A majority of pharma...
by Veronica Gosselin | Sep 22, 2023
Patient acquisition via word of mouth or walk-ins are nearly as antiquated as the midnight house call from the neighborhood pediatrician. Personalized outreach, search engine optimization, a regular cadence of new content and a focus on a holistic patient journey from...
by John Nash | Jun 20, 2023
Healthcare consumers increasingly favor digital channels of communication with their providers and insurance plans, but the convenience of digital interactions has not lessened the expectation that caregivers demonstrate an understanding of them as an individual,...
by Veronica Gosselin | May 25, 2023
The pressing need to deliver a patient-centric healthcare experience was a main topic of last month’s Healthcare Information and Management Systems Society (HIMSS) conference in Chicago, where 40,000+ healthcare professionals gathered to discuss the latest in health...
by Erik Kangas | Apr 14, 2023
Even with the transition from multichannel to omnichannel communication, email still remains at the heart of patient engagement. Email addresses are individual identifiers and are crucial data points in the single patient view. Let’s explore how the email...
