REDPOINT DATA READINESS HUB
AI-Ready Customer Data, Out of the Box
The Data Readiness Hub is a CDP that gets your data right first. It ties every record to the right person, keeps it clean and current, and puts audiences in your team’s hands. No big data team required.
3X conversion lift
from better match rates
80% reduced
manual data prep
97% reduction
in data processing time
1 million duplicate
customer profiles removed
Customer Data Readiness with Proven Results
Redpoint customers get AI and campaigns into production faster, with customer data you can trust.
Small Team, Big Asks
Marketing wants new audiences every week. Leadership wants AI. And the same customer lives in three or more systems, so every request turns into a ticket and every AI pilot starts with a cleanup project. The Data Readiness Hub gives you AI-ready customer data out of the box, so your team stops maintaining plumbing and starts delivering.
Know Exactly Who Your Customer Is
- Every record resolved to one persistent ID, with the same answer every time
- Data quality built for customer data, cleaning and standardizing as data arrives
- Golden Records ready from day one, kept current with real-time profile updates
Get Out of the Ticket Queue
- Ingestion through audiences out of the box, with no match or quality code to maintain
- Marketing builds its own audiences, and segments update automatically
- Your team sets the rules once and keeps control of the data
Runs On Your Terms
- SaaS, or data-in-place on Snowflake or other platforms.
- Feeds the engagement tools you already use. Your AI agents connect through our MCP server.
- Grows with you, with no forced migration and no lock-in.
Is Your Customer Data AI Ready?
Precision Tools for AI-Ready Customer Data
Everything it takes, from ingestion through activation, built in and working together.
Automated Data Quality
Achieve flawless data quality with automated cleansing at ingestion. Continuously detect, correct and monitor data issues across all sources to maintain high-quality, unified customer profiles.
Data Standardization
Standardize and validate addresses, geolocations, emails and names to ensure reliable, accurate records across your data ecosystem.
Tunable Identity Resolution
Resolve complex identities and build relationships across households and accounts using deterministic and probabilistic matching.
Customer 360
Every source combined into a complete, current profile, with aggregates and household views ready for AI and audiences.
Data Ingestion
Bring in customer data from any source, in batch or real time, or connect to it where it already lives. No-code pipelines handle files, APIs, message queues, and cloud storage, so new sources go live without engineering work.
Dynamic Segmentation and Activation
Describe the audience you want in plain language and AI builds it, or use the no-code visual builder. Segments update automatically and activate to the tools you already use, with performance data flowing back in.
See it in action
Take a tour to see how you can quickly and easily get your data ready for use across the enterprise.
We chose Redpoint because its approach to data quality, identity resolution, and profile unification gave us the most accurate, unified view of our customers — something no other solution could deliver. Redpoint serves as the engine of our customer data strategy, enabling us to move from a transactional company to a relationship-driven one.
Dean Riviera
CIO, CertaPro Painters
We can only do effective analysis and create successful offers because we have strong confidence in our data. Redpoint gives us that confidence
Daniel Mathieus
AVP Information Technology, AAA
Being able to bring all the data together in one place, compare it, clean it, and provide a consistently clean piece of information – a single view of the truth – is critical.
Leading Technical Analyst
Global Activewear Brand
Data Readiness Resources
Frequently Asked Questions
Is the Data Readiness Hub a CDP?
Yes. The Data Readiness Hub is Redpoint’s Customer Data Platform (CDP), covering everything from data ingestion through audience creation, out of the box. The difference is that it gets your customer data right first. Every record is tied to the right person, cleaned, and kept current. Many customers use the Hub to deliver AI-ready data and audiences to the engagement platforms they already use.
What is data readiness?
Customer data readiness means every customer record is tied to the right person and kept clean, complete, and current, so your AI and your teams can act on it with confidence. Data readiness goes beyond basic data quality. It means data is complete, accurate, timely, actionable, trusted, and compliant. Getting there takes identity resolution, data quality, and real-time signals working together to produce a Golden Record for every customer, tagged with where each piece of data came from, plus semantic views that give your AI tools consistent definitions and business rules.
What is AI-ready data?
AI-ready customer data answers three questions: who the customer is, what they’ve done, and what’s happening right now. That means one persistent ID for each person, a complete history across every source, and real-time signals that keep the profile current. Each record carries metadata on where it came from and how it was matched, so your AI’s decisions can be traced and trusted. AI-ready data also closes the loop: the predictions and recommendations your AI makes, and the customer responses that follow, flow back into the profile so every cycle starts from better data.
Why is data readiness important?
AI acts on every record, at machine speed, with no one checking. A person used to catch a duplicate profile or a bad match before it reached a customer. An AI agent won’t. Data readiness fixes the problems AI inherits: siloed and fragmented data, unresolved identities, inconsistent records, missing feedback loops, and decisions no one can audit. With persistent IDs, accurate matching, and explainable results, your AI initiatives make it to production and deliver the results you invested in.