by John Nash | May 24, 2024
In a Redpoint Global survey conducted by Dynata Research, 82 percent of customers said that it is important for their bank to understand them as a customer and personalize experiences so that they are relevant and valuable. Yet only 38 percent report that their...
by Redpoint Global | Feb 5, 2024
Editor’s Note: Redpoint Global recently connected with Ed Scrivani, Chief Operating Officer at Munvo, to discuss why organizations should be interested in developing a Customer 360. Ed touched on some key considerations and challenges in building a Customer 360, the...
by Redpoint Global | Oct 10, 2023
The global customer data platform (CDP) market size surpassed $4.8 billion in 2022 and is anticipated to reach $19.7 billion by 2027. The accelerated growth rate may be attributed to the simple fact that an enterprise CDP delivers on the promise of a personalized...
by John Nash | May 5, 2023
There are obvious clues that help travel brands discern whether someone is traveling for business or pleasure. A traveler’s attire, a set of golf clubs and the presence of family members are key giveaways. But for data-driven travel and hospitality brands with a...
by Steve Zisk | Feb 26, 2021
The adage that it is more expensive to acquire a new customer than it is to retain an existing one (some studies suggest about 5X more) takes on greater significance amid changing consumer behaviors, particularly a shift toward a digital-first mindset marked by...
