by Veronica Markova | Aug 5, 2024
According to an Accenture study, more than half of healthcare plan members who switch plans do so because they are dissatisfied with the experience they receive, such as inaccurate or inconsistent information, a poor digital experience, unsatisfactory customer service...
by Veronica Markova | Sep 22, 2023
Patient acquisition via word of mouth or walk-ins are nearly as antiquated as the midnight house call from the neighborhood pediatrician. Personalized outreach, search engine optimization, a regular cadence of new content and a focus on a holistic patient journey from...
by Sarah Lull | Mar 16, 2023
Patients aren’t just patients anymore, they are consumers, meaning they are perfectly willing to change providers and health plans if their expectations aren’t met. At the same time, providers and payers are facing a shortage of skilled technical workers, making it...
by Steve Zisk | Nov 16, 2022
In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentation as a relic of a bygone era, kicked to the dustbin of history by the concept of one-to-one marketing. While it is true that customers expect...
by Sarah Lull | Aug 25, 2022
After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of their priorities and investment strategies. Among its key takeaways was that there is a growing pressure for health insurers to “up their game” in...
