by Mike Ferguson | Apr 4, 2023
The automotive industry is a highly competitive market, with numerous brands vying for the attention of potential customers. With the proliferation of digital marketing channels, it has become increasingly important for automotive companies to leverage data to...
by Will Stuart-Jones | Mar 9, 2023
In a Dynata Survey sponsored by Redpoint, 70 percent of consumers said they receive mistargeted information at least once a month, with nearly a quarter (24 percent) of those surveyed claiming they receive mistargeted information daily. The problem for brands that...
by Sarah Lull | Dec 13, 2022
Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for healthcare use cases is a bit like deciding between aspirin vs. ibuprofen. Some overlapping functionality creates a misconception that the two are...
by Steve Zisk | Oct 13, 2022
From a modest beginning as application logic executing on specific events in a relational database, such as a simple “if/then” decision when a record is added, modified or deleted, triggered actions have evolved as key components of a personalized customer experience...
by Vin DelGuercio | Oct 7, 2022
Like the proverbial dog that catches the car, marketers and business users with access to a customer Golden Record may find themselves wondering what to do with it. After all, it is no small feat to finally have a unified view of a customer, household or another...
