by Ian Clayton | Apr 9, 2024
In the ongoing discourse over how CDPs fit within a Martech ecosystem, there is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem. While we can all agree that “zero-copy data” is too vague to be taken at face value (I much prefer...
by Steve Zisk | Apr 2, 2024
According to research from McKinsey, personalization drives up to a 25 percent revenue lift depending on an organization’s ability to execute. The more skillful a company becomes in applying data to grow customer knowledge and intimacy, the greater the returns. In...
by John Nash | Mar 22, 2024
In a little more than a decade since the customer data platform (CDP) was coined to describe a standalone application that creates a unified view of the customer and makes it accessible to other systems, there has been so much jostling about who is or is not a CDP and...
by Redpoint Global | Feb 6, 2024
You’ve connected all of your data sources. You have a single view of the customer. You have a deep, personal understanding of each customer and a contextual understanding of individual customer journeys. In short, you know everything there is to know about a customer...
by John Nash | Jan 4, 2024
In reading the tea leaves of a Gartner survey on business strategy, it seems likely that in 2024 organizations will prioritize igniting their customer data in pursuit of revenue, but doing so cost-effectively, finding ways to innovate while maximizing their existing...
