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What is Data Observability?

What is Data Observability?

What is Data Observability? Gartner, Forrester and the CDP Institute all describe Data Observability in some shape or form as the continuous monitoring of data quality and data pipelines to ensure data is reliable, trustworthy and compliant with regulations. Marketers...
Let’s Get Back to CDP Basics

Let’s Get Back to CDP Basics

In a little more than a decade since the customer data platform (CDP) was coined to describe a standalone application that creates a unified view of the customer and makes it accessible to other systems, there has been so much jostling about who is or is not a CDP and...