The RedPoint Customer Data Platform™ provides a single point of control over customer data, connecting all types and sources of customer data – first-, second-, and third-party – in real time. The Customer Data Platform provides a set of advanced data quality and matching processes to create a Golden Record – a single, accurate, and always up-to-date view of the customer – and makes the data accessible across the enterprise to keep pace with the customer.
Power Next-Best Actions with Data-Driven Decisioning
The RedPoint AI Studio™ empowers marketers with more precise and accurate decisioning, producing relevant next-best actions for every customer across all touchpoints. RedPoint enables brands to understand customer interactions, preferences, and intent in real time to personalize the path to purchase and increase customer lifetime value.
The RedPoint Customer Engagement Hub™ provides a single point of control over data, decisions and interactions, enabling brands to execute personalized customer journeys in the context and cadence of the customer. The Customer Engagement Hub delivers a unified view of each customer, inline analytics to determine next-best actions, and intelligent orchestration to produce highly relevant brand experiences in real time across all digital and traditional touchpoints.
Making superior customer experiences possible with:
Single Customer View
Real-Time Interaction Management
Customer Data Platform
Identity Resolution / Golden Record