by Steve Zisk | Jul 26, 2024
According to the latest Gartner Technology Marketing Survey, 14 percent of martech leaders are already deploying generative AI (GenAI), and 63 percent plan to within the next two years. Those who have deployed GenAI have reported increases in productivity across...
by Steve Zisk | May 17, 2024
In the 2023 Gartner Marketing Technology Survey, 77 percent of MarTech leaders said that they are already deploying GenAI in some fashion (14 percent) or plan to in the next 24 months (63 percent). The ones that have already deployed GenAI report having seen increases...
by Ian Clayton | May 6, 2024
In the past decade, there has been a remarkable shift from product-centric to customer-centric marketing as brands in every industry recognize the importance of providing a personalized customer experience (CX). Coincident with that shift, the concept of agile...
by Redpoint Global | May 11, 2021
There are many misconceptions about machine learning and artificial intelligence (AI). One prevalent misconception is that the terms are interchangeable. We’ve dispelled this notion in a previous blog. Machine learning is a subset of AI. Self-driving cars provide a...
by Steve Zisk | Dec 29, 2020
What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better manage supply and demand – tells only half the story. Managing supply and demand or margins, such as an airline trying to fill seats, certainly...