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Marketers, What Can AI Do for You?

Marketers, What Can AI Do for You?

In the 2023 Gartner Marketing Technology Survey, 77 percent of MarTech leaders said that they are already deploying GenAI in some fashion (14 percent) or plan to in the next 24 months (63 percent). The ones that have already deployed GenAI report having seen increases...
Dynamic Offer Management Can Be Customer-Centric: Here’s How

Dynamic Offer Management Can Be Customer-Centric: Here’s How

What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better manage supply and demand – tells only half the story. Managing supply and demand or margins, such as an airline trying to fill seats, certainly...