RedPoint Global Blog

by Steve Zisk | October 17, 2019

Key Questions to Ask When Evaluating an Enterprise CDP

The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP. While over…

by Todd Hinton | October 15, 2019

An Avalanche of State Privacy Laws is Coming: What You Need to Know

The Westin Research Center periodically updates a comprehensive state privacy law comparison, a one-page document that breaks down the status of data privacy laws across…

by Wendy White | October 10, 2019

What is Clienteling and How Does it Impact Personalization?

The retail industry is in the midst of profound change. Current and anticipated store closings have many predicting the demise of the in-store experience, but…

by Steve Zisk | October 8, 2019

Beyond the Chatbot: RPA’s Role in Automating Customer Engagement Processes

A chatbot is the “face” of the automation revolution (pun intended) because it represents how most customers experience business automation. There are, however, multiple notions…

by John Nash | October 4, 2019

In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities

According to The Relevancy Group CDP Buyer’s Guide 2019, real-time targeting is a key CDP use case, used by 54 percent of marketers with a…

by John Nash | September 30, 2019

Why Customer Permissions Must be Applied Dynamically in the Customer Lifecycle

In Gartner’s 2018 State of Personalization survey, 74 percent of organizations surveyed said they struggle to scale personalization efforts, finding it difficult to balance a…

by George Corugedo | September 26, 2019

Data Modeling in a Lights-Out Environment

Many companies that use artificial intelligence (AI) to power a business process do so with a “keeping up with the Joneses” philosophy. It’s like buying…

by Wendy White | September 25, 2019

Master Personalization Capabilities Across Anonymous Touchpoints

Today’s online-savvy, continuously connected consumer demands a personalized customer experience (CX) in every channel, and brands have – for the most part – willingly obliged…

by Steve Zisk | September 17, 2019

What’s Relevant in Evaluating a CDP: How The Relevancy Group Helps Cut Through the Noise

Over the past several years the Customer Data Platform (CDP) marketplace has quickly evolved and CDPs are now carving out a critical space in the…

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