-
By Business Challenge
-
Role
-
Industry
By Business Challenge
Role
Industry
Over my career, I’ve been honored to serve as Chief CX Officer for Bank of America, Merrill Lynch, and Allstate. Over the decades, we’ve all…
The personalization tactics that retailers have traditionally used need to change. Consumers expect a more individualized retail experience than in years past and feel that…
The hype surrounding marketing clouds hasn’t entirely faded, but I constantly meet marketers who are disenchanted with the reality. They know exactly what they want…
I’m writing this blog post in the days running up to the compliance deadline for GDPR, the EU regulations for the responsible control and management…
Artificial intelligence has long been used at the periphery of the business. Maybe brands deployed an intelligent routing system on their phones, or leveraged a…
The job of the chief marketing officer (CMO) has changed along with the nature of the customer’s path to purchase. As consumers have moved away…
Healthcare has a customer engagement problem. The reason why is easy to understand: healthcare organizations interact with consumers episodically, have a long history of emphasizing…
The marketing technology world is going to remain fragmented for some time. To understand why, one doesn’t need to look further than Scott Brinker’s 2018…
With all the terminology in the marketing technology industry, understanding what makes one concept different from another can become a lesson in frustration. Often people…
View Older Posts
RSS