By Business Challenge
Role
Industry
By Business Challenge
Role
Industry
The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP. While over…
The Westin Research Center periodically updates a comprehensive state privacy law comparison, a one-page document that breaks down the status of data privacy laws across…
The retail industry is in the midst of profound change. Current and anticipated store closings have many predicting the demise of the in-store experience, but…
A chatbot is the “face” of the automation revolution (pun intended) because it represents how most customers experience business automation. There are, however, multiple notions…
According to The Relevancy Group CDP Buyer’s Guide 2019, real-time targeting is a key CDP use case, used by 54 percent of marketers with a…
In Gartner’s 2018 State of Personalization survey, 74 percent of organizations surveyed said they struggle to scale personalization efforts, finding it difficult to balance a…
Many companies that use artificial intelligence (AI) to power a business process do so with a “keeping up with the Joneses” philosophy. It’s like buying…
Today’s online-savvy, continuously connected consumer demands a personalized customer experience (CX) in every channel, and brands have – for the most part – willingly obliged…
Over the past several years the Customer Data Platform (CDP) marketplace has quickly evolved and CDPs are now carving out a critical space in the…
