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Data quality is a major factor in delivering personalized experiences to today’s customers. If your data is not up to par, hyper-personalization at scale runs…
A PwC study revealed that consumers will pay more and share more data with companies that can provide a relevant, personal customer experience. In the…
The standard definition of a customer data platform (CDP) invites some misconceptions, primarily because the definition put forth by the Customer Data Platform Institute in…
Customers have the power in today’s competitive marketplace. Traditional loyalty measures no longer apply; instead, consumers are loyal to the brand that provides the best…
Data ingestion refers to importing data to store in a database for immediate use, and it can be either streaming or batch data. With an…
As any meteorologist or sportswriter will attest, there’s little upside in the prediction business. You’re expected to be right. If you’re wrong, however, a legion…
One analysis of this year’s holiday shopping encapsulates why it’s so important for retailers to engage the omnichannel consumer with personalized content and offers. According…
CEO Dale Renner engages with a panel at the 2017 RedPoint Customer Conference. It’s been just over a year since the inaugural RedPoint Global Customer…
One of the definitions of the word “identity” is the distinguishing character or personality of an individual. Since the beginning of advertising, brands and marketers…
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