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By Business Challenge
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Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage. That’s crucial in today’s environment, where the…
The modern customer journey has evolved. No longer do consumers travel a linear pathway from awareness of a brand to making a purchase. Today’s customer…
Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences. They also allow marketers to optimize campaign performance and omnichannel marketing,…
“We’re customer centric” is little more than an all-too-common refrain today. The reality is that more companies talk about being customer focused than are actually doing…
This week at the ABA Bank Marketing Conference in Baltimore, we’re hearing a lot from growth-oriented banks asking for help providing differentiated customer experiences and…
As the world is increasingly becoming digitally connected and consumers generate quintillion bytes a day through their online behaviors, marketers now seek a holistic view…
Using customer insight to innovate experiences, products, and services is simply good business. A whopping 88 percent of brand representatives polled agree that collaborating with…
Every marketer strives to provide customers with a seamless experience across each retail touchpoint. Consumers expect that from brands, but what they experience often falls short. We…
The digital marketing and advertising world has gone through a substantial amount of changes in the past few years. Between new technologies and new ways…
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