Redpoint Global Blog

by Dale Renner | March 25, 2020

A Contextual Customer Relationship is the Basis for a Superior Experience

A rushed greeting when you pass an acquaintance on the street is one of life’s common interactions we can all relate to – even if…

by Redpoint Global | March 18, 2020

We’re All in This Together: Resources for Work-at-Home Parents with Kids Underfoot

The sudden daily disruption brought on by Coronavirus can be difficult to fathom. Just a week ago, no one could have anticipated that millions of…

by TJ Prebil | March 13, 2020

Cadence of the Customer and the Corner Store Experience

Henry Ford’s famous quote about customers being allowed to have a car painted any color they want as long as it’s black describes some marketers’…

by Vin DelGuercio | March 11, 2020

The Real-Time Difference: Moving at the Speed of the Customer

From a marketing standpoint, the answer to the “what is real time?” question is, in many ways, not complicated: it’s moving at the speed of…

by John Nash | March 4, 2020

To Optimize Revenue Growth, Tune in to Customer Lifetime Value

A Harvard Business Review study found that personalization lifts revenues by 10 percent or more, and delivers between five and eight times the return on…

by George Corugedo | February 27, 2020

Is Your Marketing Platform Ready for Prime Time?

With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving revenue and innovative customer experiences. The rise of software-as-a-service (SaaS)…

by TJ Prebil | February 25, 2020

Align MarTech and AdTech to Avoid Over-Targeting and Supercharge Personalization

Disconnected AdTech and MarTech systems often have differing goals and run list-based campaigns for audiences that are defined at a set moment in time. From…

by Redpoint Global | February 19, 2020

Survey Says: Healthcare Personalization Has Room to Grow

While some consumers equate their healthcare experiences with waiting in line at the DMV, the upside is that there is tremendous opportunity to change the…

by Kirk Hanson | February 14, 2020

How to Shorten the Redpoint Data Management Learning Curve

Redpoint Data Management (RPDM) is a feature rich, enterprise data management application that functions across both traditional and Big Data architectures all within a single…

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