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By Business Challenge
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Role
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Industry
By Business Challenge
Role
Industry
There’s probably no industry facing more turmoil and change than retail these days. It’s old news that the new ‘storefront’ is web-based and increasingly mobile.…
A customer data platform (CDP) is a powerful way to gain visibility into the customer’s path to purchase. Like any robust technology, however, you can’t…
Most organizations understand that in order to compete in business, you need to understand your customer and provide the personalized experience that they have come…
Data enrichment is defined as merging third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to…
You may be thinking: My data is in purpose-built silos. There’s no way to dismantle them. Fortunately, you don’t need to. Those silos were built…
Identity resolution capabilities are increasingly critical in an age where consumers leverage multiple devices and multiple channels to interact with brands. Only a few years…
The bar has been raised on customer engagement, and it’s incredibly easy to fall short. Consumers have shown with their dollars that they will flock…
Financial institutions are unique among consumer-facing organizations in that their products primarily take the form of ongoing services. A bank account, a credit card, and…
Does this sound a bit too familiar? Articles and whitepapers espouse the benefits of a holistic view of the customer. You agree, but your data…
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