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By Business Challenge
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Industry
In November 2018, Marriott International announced an incident where unauthorized access to a Starwood guest reservation database potentially compromised personally identifiable information (PII) of upward…
The topic of value-based care in health and wellness has been making waves for some time. The system, which awards providers based on prevention and…
In January, I wrote a blog that addressed many of the common misconceptions about the customer data platform (CDP). One misconception people have is that…
Offense was in short supply during the New England Patriots’ hard-fought 13-3 victory over the Los Angeles Rams in Super Bowl LIII on Sunday. While…
The security of personally identifiable information (PII) data is top of mind as individuals become more concerned about their data and how it’s being used.…
Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM), Q1 2019 report published earlier this month recognized RedPoint Global in three key areas: next best experience, personalization, and…
In hindsight, a poor customer experience I had during the holidays with a big box retailer before NRF 2019 Retail’s Big Show was somewhat serendipitous,…
If you are a typical retail consumer, you’ve likely bought an item online and picked it up at a store sometime in the past year.…
Data quality is a major factor in delivering personalized experiences to today’s customers. If your data is not up to par, hyper-personalization at scale runs…
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