At the outset of World War II, the flagship of a naval force was the super-dreadnought battleship, the lumbering symbol of...

According to an EPG Health survey, pharma companies have major challenges when it comes to digital engagements with health...

Asked one time about the staying power of the Grateful Dead despite the band never having had a No. 1 single (and only one...

In the crowded customer data platform (CDP) market, there is a misconception that more is better, at least from a data sta...

The CDP Institute defines a customer data platform (CDP) as “packaged software that creates a persistent, unified customer...

The global customer data platform (CDP) market size surpassed $4.8 billion in 2022 and is anticipated to reach $19.7 billi...

Editor's Note: This is a guest blog from Diptesh Singh, Cognizant Data Management, Governance & Privacy Practice Lead T...

Patient acquisition via word of mouth or walk-ins are nearly as antiquated as the midnight house call from the neighborhoo...

According to IDC, the worldwide customer data platform (CDP) market is expected to reach $5.7 billion by 2026, up from $2 ...

In the most recent PwC Customer Loyalty survey, more than half (55 percent) of respondents said they would stop purchasing...

The difference between a wishful browser and a loyal brand advocate can mean a huge difference to a brand’s bottom line – ...

Trying to satisfy the expectations of a modern, digital-first consumer for seamless experiences across an omnichannel cust...