Redpoint Global Blog

by John Nash | May 22, 2020

Now is the Time to Set Ambitious Marketing Goals

Resistance to new ideas is a universal concept, famously espoused by author and sometime inventor Mark Twain, who once said “a person with a new…

by George Corugedo | May 20, 2020

The New “Birds of a Feather”: Real-Time, Dynamic Audience Selection with Automated Machine Learning

In a recent article in MIT Technology Review, “How AI is changing the customer experience” a survey of more than 1,000 business leaders reveals that…

by John Nash | May 12, 2020

Retailers Will Rapidly Adapt or Decline in the New Reality

Amid all the speculation on the lasting impact coronavirus will have on the retail industry, a common denominator among customer-facing changes is likely to be…

by John Nash | May 7, 2020

A Dynamic Healthcare Journey Deserves a Coordinated, Personalized Approach

Editor’s Note: This is Part 2 of a blog series on digital transformation acceleration in the healthcare industry. Part 1 examined the growing trend toward…

by Steve Zisk | May 5, 2020

Redpoint Global Included in Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM) Report 2020

Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM)  report published in April 2020 recognized Redpoint Global in three key areas: next-best experience with enterprise decision…

by TJ Prebil | April 29, 2020

Satisfy the Customer Expectation for a Personalized Experience with Intelligent Orchestration

What is intelligent orchestration? Intelligent orchestration is the consistent delivery of relevant, contextually aware, and hyper-personalized next-best actions across all customer journey stages and all…

by John Nash | April 23, 2020

The Data-Driven Acceleration of the Consumer Healthcare Journey

In the 2020 Industry Pulse Report from Change Healthcare, the survey of nearly 500 payers and providers reveals that all have a consumer-centric strategy either…

by Steve Zisk | April 17, 2020

The Demise of the Third-Party Cookie Opens New Methods of Engagement

Google’s announcement that Chrome will join Firefox and Safari in phasing out third-party cookies by the end of 2021 appears to be the final nail…

by Steve Zisk | April 15, 2020

Say Goodbye to the “Participation Trophy” Era of the CDP

Forrester’s recent report on the state of the customer data platform (CDP) highlights how much the product and the market have evolved in the 18…

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