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RedPoint Global Blog

by Stephanie Ventura | May 22, 2019

What is Customer Centricity?

What is customer centricity and why is it important? Customer centricity is a strategic approach to customer experience, leveraging data to provide highly relevant experiences…

by Patrick Tripp | May 16, 2019

Omnichannel Efficiency Drives Latest Customer Engagement Hub Release

Modern marketers do not have the luxury or patience to re-design or re-purpose channel-specific engagement strategies, not if they wish to keep pace with the…

by Steve Zisk | May 14, 2019

5 Things Credit Unions Should Do to Attract Millennials

Credit unions face an uphill battle to attract millennials, the roughly 80 million Americans born between 1981 and 1996 whose youngest members are now mostly…

by John Nash | May 9, 2019

The Art of Listening in Mastering Omnichannel Marketing

The traditional customer buying journey or path-to-purchase followed a mostly linear track. A customer considered several brands, narrowed choices through an evaluation phase, and ended…

by Steve Zisk | May 7, 2019

Why Data Veracity is the Foundation for a Personalized Customer Experience

At first glance, there is a seeming disconnect between the rising volume of consumer data and the ability of marketers to use data to create…

by Stephanie Ventura | May 3, 2019

Leveraging Customer Profiles to Increase Engagement

Customer experience is a competitive advantage for brands who can deliver highly relevant, hyper-personalized journeys to individual consumers. Customer profiling is the method marketers have…

by Patrick Tripp | April 30, 2019

RedPoint Moves Up to the Challengers Quadrant in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs

Consumers expect great experiences, regardless of how complex they are for brands to deliver. We are seeing increasing sophistication in our customers, focused on ensuring…

by John Nash | April 24, 2019

Beyond Customer Engagement: Marketing as a Revenue-Driver

Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditionally, marketers focused on creating customer engagement in support of…

by Buck Webb | April 18, 2019

What Marketing Clouds Don’t Get About Native CDP Functionality

Adobe and Salesforce both made a splash in the customer data platform (CDP) pool with recent announcements that they were bringing a product to market.…

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