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In a previous blog on this topic, my colleague Aaron Brennan talked about how and why consumers demand better personalization from financial institutions. Expectations are…
Consumer expectations for personalization are evolving to the point where direct marketing campaigns with a one-size-fits-all approach run the risk of alienating loyal customers. A…
Consumers demand personalized experiences from their banks. The personalization engines pioneered by the likes of Amazon and other e-commerce brands to deliver contextually relevant experiences…
According to Astro Teller, head of moonshots for Google X, “It is a lot easier to hit a 10x number improvement than a 10% improvement.”…
The customer experience is a primary success factor in today’s business. We all know that 86% of consumers will pay more for a better customer…
Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage. That’s crucial in today’s environment, where the…
The modern customer journey has evolved. No longer do consumers travel a linear pathway from awareness of a brand to making a purchase. Today’s customer…
Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences. They also allow marketers to optimize campaign performance and omnichannel marketing,…
“We’re customer centric” is little more than an all-too-common refrain today. The reality is that more companies talk about being customer focused than are actually doing…
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