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Now is the Time to Set Ambitious Marketing Goals
Resistance to new ideas is a universal concept, famously espoused by author and sometime inventor Mark Twain, who once sai...
Redpoint Blog
Goals, Breadth & Depth: Three Dimensions of CX Strategy
A customer experience (CX) strategy encompasses three dimensions: goals, breadth and depth, and is not to be confused with...
Survey: Holiday Shopping 2020 Will be Fundamentally Transformed
In the wake of the pandemic much about retail has changed in 2020. Many of the digital trends that had been transforming t...
To Be More Effective Closing Care Gaps, the Healthcare Industry Needs a Single View of the Consumer
According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of tot...
What is Marketing Automation?
What is marketing automation? Broadly defined as systems designed to help marketers capture leads, nurture them in the fun...
Beyond Safety in Travel & Hospitality: How to Grow through Personalized Experiences
After withstanding disruptive business models introduced by Airbnb, Priceline and many others, the travel & hospitality in...
Multichannel vs. Omnichannel Marketing and Keeping up with a Customer Journey
What is multichannel marketing? Broadly defined as interacting with customers via multiple direct and indirect channels in...
Redpoint Global Leaps forward with Usability and Machine Learning Enhancements
Redpoint Global is pleased to announce several updates to the rgOne platform. The updates include enhancements to the Inte...
Augment Customer Segmentation with a Personalized CX
What is customer segmentation? Customer segmentation is broadly defined as the process of dividing customers into groups b...
Embrace Digital Excellence for the “Next Normal”
A recent article from the McKinsey customer experience (CX) practice delves into what it calls the “next normal” for custo...
How to Avoid Data Distortion & Machine Learning Bias
While there are many sources and types of errors in your marketing data – data biases or distortions – one common trait is...
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