Featured
A Bountiful Harvest: Continual Identity Resolution and a Pristine, Profitable Golden Record
A common misconception about identity resolution is that it is a one-time process. This school of thought holds that when ...
Redpoint Blog
All Partnerships are Personal
Tip O’Neill, the famous Massachusetts congressman and former leader of the House of Representatives, coined the phrase “Al...
Segmentation is Evolving, But Data-Driven Insights are Here to Stay
In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentatio...
2023 Will Be a Watershed Year for Customer Experience (CX)
We are approaching the end of the first full calendar year in which most people accept that consumer data belongs to the c...
Redpoint Positioned as a Challenger in 2022 Gartner® Magic Quadrant™ for Data Quality Solutions
Redpoint was recognized as a Challenger in the 2022 Gartner Magic Quadrant for Data Quality Solutions*. This year, Redpoin...
There’s a Model for That: Machine Learning for the (Business) Win
No matter how the metric is defined, the pressure on marketers to meet key goals and prove ROI is increasingly mission cri...
A Personalized Customer Experience (CX) in Swiss Banking
Switzerland is a leading global centre for the financial sector, known worldwide for its stability, security and reliabili...
Here’s Why You May Need a CDP – Even if You Have an MDM
On May 3, in celebration of the newly coined International MarTech Day, Scott Brinker released his MarTech Technology Land...
Actionable Insights and a Consistently Relevant Customer Experience (CX)
In the customer experience realm, data, insight and action are the pillars for what it takes to deliver personalized inter...
Triggered Actions and an Enhanced CX: Relevance Throughout a Customer Journey
From a modest beginning as application logic executing on specific events in a relational database, such as a simple “if/t...
Use a Golden Record to Enhance Customer Experience (CX)
Like the proverbial dog that catches the car, marketers and business users with access to a customer Golden Record may fin...
Get Started on Getting Ahead
Schedule a conversation and learn how Redpoint® can put your goals within reach.
