RedPoint Global Blog

by John Nash | November 16, 2017

The Next Step: The New RedPoint Global Brand

Since its founding, RedPoint Global has always stood for flawless execution that delights our customers. Our founders chose the name RedPoint partly to reflect this…

by Todd Hinton | October 25, 2017

Are You Solving the Right Big Data Problem?

Marketers and chief data officers must contend with ever-growing volumes of data in their day-to-day lives. This truth has resulted in “big data” morphing from…

by John Nash | October 18, 2017

3 Powerful Reasons You Need a Customer Engagement Hub Right Now

One of the major issues facing the modern marketer is their technology infrastructure. Most marketing technology stacks are a collection of disconnected point solutions –…

by Patrick Tripp | October 11, 2017

How Martech and Ad Tech Bridge Customer Insights Across the Lifecycle

Traditional advertising is broken. Programmatic strategies that used to work no longer bear fruit and, if anything, run the risk of damaging your brand. Look…

by Cindy Slayton | October 3, 2017

Learn from WGBH and Monro Muffler Brake at the RedPoint Customer Conference

  Many marketers face similar barriers to engaging the omnichannel customer. Because the challenges are so similar – technical obstacles, organizational concerns, and so on…

by Patrick Tripp | September 27, 2017

The Rise of Zero Segment Marketing

  Personalizing the customer experience is every marketer’s goal. And with good reason: McKinsey recently found that a high-impact recommendation conveying a relevant message is…

by Carol Wolicki | September 19, 2017

Futureproof Your Customer Engagement at the RedPoint Customer Conference

The customer engagement technology landscape is in constant flux. New solutions arise regularly, bedeviling marketers’ efforts to deploy an effective infrastructure. No one understands this…

by Kirk Hanson | September 13, 2017

How Does a Customer Data Platform Fit into Your Marketing Stack?

All too often, it is a fragmented marketing stack that prevents companies from engaging their connected customer in the moment of need. Part of the…

by Thomas Kaczmarek | September 6, 2017

3 Important Ways Identity Resolution Boosts Omnichannel Retailing

More than perhaps any other industry, retail has faced an extensive shakeup with changing business models. Native online retailers have grown by leaps and bounds,…