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The Elevation of Experience: Why a Deep Customer Understanding Matters Even More
With the tremendous amount of change over the past year that has altered the way people live, work, shop and socialize, th...
Redpoint Blog
A Bountiful Harvest: Farm Market iD Drives Better Agribusiness Decision-Making with Redpoint
Each year the US agriculture market contributes nearly $1 trillion in economic value to the economy. Even as the industry ...
Secure Centralized Marketing Benefits Even with a Decentralized Marketing Org
Deciding whether a centralized or decentralized marketing structure is the right approach for a business often comes down ...
Cross-Sell and Upsell Done Right: Why the Right CDP is Essential
Marketers involved in cross-sell or upsell activities have the proverbial ear to the ground, continuously monitoring custo...
First-Party Customer Data: The Healthy Alternative to Cookies
The value and importance of first-party customer data has always been key to smart marketers, and recently the rest of the...
Redpoint Global rgOne is a Challenger in 2021 Gartner Multichannel Marketing Hub Magic Quadrant
Redpoint Global is profiled as a Challenger in the 2021 Gartner Magic Quadrant for Multichannel Marketing Hubs* for the th...
The Match Game: Why Both Probabilistic and Deterministic Identity Resolution Matter
It is well accepted that customers today expect a seamless, personalized experience across all channels. In research from ...
Machine Learning Misconceptions, Dispelled
There are many misconceptions about machine learning and artificial intelligence (AI). One prevalent misconception is that...
Data Lake vs. Data Swamp: Why Enterprise-Class Businesses Can’t Afford Bad Data
To meet the expectations of the always-on, connected customer for a relevant experience at the precise moment of every int...
For CPG Companies, DTC Inroads Start with Brand Promise
Traditional consumer packaged goods (CPG) and fast-moving consumer goods (FMCG) brands see the writing on the wall. With d...
Tame the Daunting Data Overload with Cognitive Personalization
Editor's Note: This is a contributed guest blog from Accenture, a Redpoint partner The National Retail Federation (NRF)...
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