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RedPoint Global Blog

by Steve Zisk | November 12, 2018

Personalization in Banking: How Banks Can Do Better by Overcoming Assumptions

In a previous blog on this topic, my colleague Aaron Brennan talked about how and why consumers demand better personalization from financial institutions. Expectations are…

by Brian Cleary | November 9, 2018

Next Generation Database Marketing

Consumer expectations for personalization are evolving to the point where direct marketing campaigns with a one-size-fits-all approach run the risk of alienating loyal customers. A…

by Aaron Brennan | November 5, 2018

Personalization in Banking: The Consumer Perspective

Consumers demand personalized experiences from their banks. The personalization engines pioneered by the likes of Amazon and other e-commerce brands to deliver contextually relevant experiences…

by Aaron Brennan | October 29, 2018

Art of the Possible – The Role Data Can Play in Unlocking Marketing Creativity

According to Astro Teller, head of moonshots for Google X, “It is a lot easier to hit a 10x number improvement than a 10% improvement.”…

by Patrick Tripp | October 23, 2018

Introducing the Next Generation of the RedPoint Customer Engagement Hub

The customer experience is a primary success factor in today’s business. We all know that 86% of consumers will pay more for a better customer…

by John Nash | October 16, 2018

Decrease Risk Through A Holistic View of Data

Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage. That’s crucial in today’s environment, where the…

by Patrick Tripp | October 11, 2018

The Power of Customer Journey Design

The modern customer journey has evolved. No longer do consumers travel a linear pathway from awareness of a brand to making a purchase. Today’s customer…

by John Nash | October 8, 2018

Decrease Costs Through Improved Marketing Operations

Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences. They also allow marketers to optimize campaign performance and omnichannel marketing,…

by John Nash | October 1, 2018

Increase Revenue Through Improved Customer Experiences

“We’re customer centric” is little more than an all-too-common refrain today. The reality is that more companies talk about being customer focused than are actually doing…

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