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By Business Challenge
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Role
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By Business Challenge
Role
Industry
The customer experience has changed dramatically in the last decade to become more dynamic than ever before. Consumers now engage with brands through multiple channels…
For at least the last decade, marketers across industries have strived to pull together a 360-degree view, or single customer view, that collects insights on…
The modern marketer is being forced to change the way they work. The effectiveness of traditional tactics has fallen, and customers now demand a personalized…
The rise of the Internet of Things (IoT) is an opportunity for retailers to unify physical and online customer experience strategies. Up until now, retailers…
Machine learning systems are among the most useful technologies on the market today. This is especially true for brands seeking to optimize their digital transformation;…
The new form of the marketing stack is shaking up the cloud wars between Google, Amazon, and Microsoft. Google in particular appears to be declaring…
Traditional banks and credit unions are uniquely positioned to adopt an omnichannel marketing strategy. Much like retailers, banks already have a strong physical footprint and…
Back in 2002, Stephen Spielberg’s Minority Report blew my mind with a vision of a near-future where technology has changed day-to-day life beyond recognition. There’s…
The line between a positive brand experience and a creepy one is easy to miss, especially for marketers focused on personalizing customer engagement. Brands collect…
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