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Insurers have long recognized that customer data is their most valuable asset. In today’s digital world marked by an explosion of data and data sources…
Thanksgiving week is already here, and if you are like most Americans that means two things: food, and the beginning of holiday shopping. According to…
Data scientists who support marketing must do more today than just build models and provide reports. It’s essential that they understand the importance of customer…
In a previous blog on this topic, my colleague Aaron Brennan talked about how and why consumers demand better personalization from financial institutions. Expectations are…
Consumer expectations for personalization are evolving to the point where direct marketing campaigns with a one-size-fits-all approach run the risk of alienating loyal customers. A…
Consumers demand personalized experiences from their banks. The personalization engines pioneered by the likes of Amazon and other e-commerce brands to deliver contextually relevant experiences…
According to Astro Teller, head of moonshots for Google X, “It is a lot easier to hit a 10x number improvement than a 10% improvement.”…
The customer experience is a primary success factor in today’s business. We all know that 86% of consumers will pay more for a better customer…
Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage. That’s crucial in today’s environment, where the…
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