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The Role of a Golden Record in Providing a Consistently Relevant, Personalized CX
The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...
Redpoint Blog
Gift Wrap a Personalized CX for Consumers this Holiday Shopping Season
While there is still about a week to go until the official start of fall, it is never too early to start thinking about ho...
Wave a Magic Wand: What Can You Accomplish with Perfect Data?
In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe,...
Cooking with Fire: Perfect Data, Perfect Outcomes
The famous “for want of a nail” allegory describes how a cascading series of seemingly insignificant events eventually cau...
Key Factors for Multinational Businesses to Consider When Implementing Enterprise Engagement Platforms
“Think Global, Act Local” is a concept that has existed for over 100 years. Very few organisations excel at this challeng...
Here’s Why Householding Matters for a Seamless Customer Experience (CX)
Like an unexpected detour that brings a driver down unfamiliar roads, a customer journey often has stops and starts that b...
Perfect Data, Creative Marketing: A Cyclical Flow of Excellence
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
Redpoint Global Product Updates: Reduced Complexity, Ease of Use Highlight New Release’s Intelligent Orchestration & AML Capabilities
Ease of use and reduced complexity through fewer hand-offs highlight updates to the Intelligent Orchestration component of...
Can Your CDP Deliver Perfect Data? How a Need for Perfection is Shaping the Market
The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...
Redpoint In Situ, Perfect Data, in Real Time, in Your Own Security Perimeter
Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consiste...
There’s a Model for That: How Automated Machine Learning (AML) Tackles Any Business Use Case
There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...
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