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A Bountiful Harvest: Continual Identity Resolution and a Pristine, Profitable Golden Record
A common misconception about identity resolution is that it is a one-time process. This school of thought holds that when ...
Featured
A common misconception about identity resolution is that it is a one-time process. This school of thought holds that when ...
How do consumers really feel about the use of artificial intelligence (AI) and machine learning (ML) in customer experienc...
In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard ...
Aristotle is attributed with the adage that “the whole is greater than the sum of its parts.” Apart from its philosophical...
Wearable fitness technology is a powerful example of using data visualizations as a storytelling device. Avid cyclists, ru...
Trust is an underrated concept as it applies to an organization’s use of business data, including customer data. Marketers...
Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a r...
A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machin...
Multi-brand, multi-region retailers have unique data and marketing complexities that not every customer data platform (CDP...
Parsing the difference between a customer data platform (CDP) and customer relationship management (CRM) solution for heal...
At first glance, anonymous personalization seems like a perfect oxymoron. After all, if one were to make an anonymous dona...
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