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Using customer insight to innovate experiences, products, and services is simply good business. A whopping 88 percent of brand representatives polled agree that collaborating with…
Every marketer strives to provide customers with a seamless experience across each retail touchpoint. Consumers expect that from brands, but what they experience often falls short. We…
The digital marketing and advertising world has gone through a substantial amount of changes in the past few years. Between new technologies and new ways…
I love a good story, and the rise of the Customer Data Platform (CDP) has offered many good stories over the last 18 months. But…
The customer experience has changed dramatically in the last decade to become more dynamic than ever before. Consumers now engage with brands through multiple channels…
For at least the last decade, marketers across industries have strived to pull together a 360-degree view, or single customer view, that collects insights on…
The modern marketer is being forced to change the way they work. The effectiveness of traditional tactics has fallen, and customers now demand a personalized…
The rise of the Internet of Things (IoT) is an opportunity for retailers to unify physical and online customer experience strategies. Up until now, retailers…
Machine learning systems are among the most useful technologies on the market today. This is especially true for brands seeking to optimize their digital transformation;…
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