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By Business Challenge
Role
Industry
The Data Management Platform (DMP) is like a once dominant golfer now retired to the Senior PGA Tour. While there is still a time and…
“Hors catégorie” is a French bicycling term used to describe mountain climbs that are “beyond categorization”, reserved for difficult climbs with extreme twists, turns, and…
It is never too early for retailers to start thinking about the holiday shopping season. While retail marketers will join their fellow Americans this week…
One common denominator for all successful data-driven marketing organizations is a recognition of the importance of data curation, or data lineage, to ensure that data…
The definition of real time in the context of marketing varies by use case. For a retailer implementing a buy online, pick up in-store (BOPIS)…
IT has long been a valuable partner to marketing. Particularly for multi-channel B2C marketing programs, marketing has leaned heavily on IT to aggregate, clean, and…
With rising consumer expectations for personalization across the entire customer buying journey, the ability to understand consumers in real time is increasingly essential to the…
This spring, Gartner Senior Director and Analyst Melissa Davis published a paper “Shape the Future of Customer Experience with Customer Analytics.” In the piece, she…
The traditional approach to advertising is broken and it risks damaging your brand. Programmatic ad fatigue and ineffective ad networks have led some brands to…
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