RedPoint Global Blog

by Vin DelGuercio | February 15, 2018

3 Barriers to Real-Time Customer Engagement and How to Fix Them

Consumers want what they want when they want it. If you’re not there with relevant messages or offers at a consumer’s moment of truth, your…

by George Corugedo | February 13, 2018

Rethink Master Data Management for Customer Engagement Success

Master data management (MDM) has gained a poor reputation over the years. This largely stems from traditional MDM projects taking a long time to produce…

by Patrick Tripp | February 8, 2018

The “Super Bowl” of Personalized Marketing

Super Bowl LII was host to a number of innovative advertising campaigns. From Tide “taking over” other ads with the help of Stranger Things actor…

by Buck Webb | February 6, 2018

How Marketing Can Compete in an IoT World

In just the next two years, according to Business Insider Intelligence, 34 billion devices will be connected to the Internet and only 10 billion of…

by RedPoint Global | February 1, 2018

Personalization Is Profitable

The power has shifted from brands to consumers. Where broad-based marketing campaigns once drove substantial revenues, the reality is that the modern consumer wants an…

by John Nash | January 30, 2018

Why Personalization Is Key to Consumer-Centric Healthcare

Despite the uncertain competitive and regulatory forces that healthcare payers and providers face, one thing is certain: the movement to consumer-centric healthcare is proceeding at…

by Buck Webb | January 25, 2018

3 Obstacles to Maximizing the Value of Customer Data

The true value of customer data lies in its ability to provide context. This can only occur when that data is connected across silos. Unfortunately,…

by Vin DelGuercio | January 23, 2018

Machine Learning Accelerates Real-Time Customer Engagement

Contextually relevant interactions, at the customer’s moment of truth, are the key to maximizing revenue and customer satisfaction. A relevant, high-impact recommendation is up to…

by Patrick Tripp | January 17, 2018

What Is an Omnichannel Customer Engagement Strategy?

The customer experience has shifted dramatically. Twenty years ago, customers interacted with brands through a small handful of channels: mass-market advertising like billboards or TV…

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