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Why Trust Unlocks a Superior Customer Experience (CX) and Builds Brand Equity
When a journalist agrees to protect the anonymity of an “off the record” source, it is a code of honor between the two par...
Redpoint Blog
Use Cases for Best-in-Class First-Party Identity Resolution
In the first two parts of Redpoint’s webinar series on identity resolution, we examined the various types and explored why...
Untapped Potential: In Every Industry, IoT is a Natural Fit
As a bridge between the physical and digital worlds, it is no surprise that the Internet of Things (IoT) is gaining tracti...
Identity Resolution is a Core CDP Functionality
In the first blog in this series we addressed the core definition of identity resolution and the use cases that are critic...
Test & Learn: Make the Most of Augmenting Data Quality
In a previous blog post, we explored the purpose for augmenting data quality and outlined how augmentation benefits severa...
For a Superior CX, Elevate Preference & Consent Management
Preference management and consent management in the realm of customer experience, while often used interchangeably, are re...
Redpoint® Positioned as a Leader in 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs
Redpoint was recognized as a Leader in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs. According to Ga...
Identity Resolution Takes Center Stage in Upcoming Webinar Series
Increasing privacy restrictions and tracking mechanisms like the third-party cookie becoming obsolete are thrusting identi...
New Survey Findings Reveal Customers Grasp the Value of their Personal Data
To improve customer retention, avoid sending irrelevant emails or product recommendations. That is one of the lessons lear...
What is Augmented Data Quality, and Why Does it Matter?
What is augmented data quality? Augmented data quality, at a basic level, simply means augmenting human and/or automated p...
Real-Time Engagement at Scale Provides the Consistent CX that Customers Crave
Scale can mean many different things. In the context of the delivery of an omnichannel customer experience (CX), scale is ...
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