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Why Trust Unlocks a Superior Customer Experience (CX) and Builds Brand Equity
When a journalist agrees to protect the anonymity of an “off the record” source, it is a code of honor between the two par...
Redpoint Blog
Spread Holiday Cheer with a Frictionless Omnichannel Customer Experience
With the calendar having turned to October, the holiday retail season is in full swing. Leaves may have yet to turn, but m...
What is Persistent Key Management?
A common allied WWII cipher was to combine a numerical alphabet code with a key word, known only to the message recipient....
5 CDP Pitfalls Retailers Need to Avoid
There’s an old saying about failing to plan is the same as planning to fail. There are many things that can potentially go...
A Bountiful Harvest: Continual Identity Resolution and a Pristine, Profitable Golden Record
A common misconception about identity resolution is that it is a one-time process. This school of thought holds that when ...
Is There a Data Fabric in Your Marketing Automation Future?
In a perfect world, marketers would have information at their fingertips about whether enterprise customer data is fit-for...
How to “Insure” That Your Marketing Spend Targets the Right Customer
Rising costs due to inflation, supply chain disruptions and severe weather events are among several economic and natural e...
The Importance of Identity Resolution in Healthcare
After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of t...
Use Cases for Best-in-Class First-Party Identity Resolution
In the first two parts of Redpoint’s webinar series on identity resolution, we examined the various types and explored why...
Untapped Potential: In Every Industry, IoT is a Natural Fit
As a bridge between the physical and digital worlds, it is no surprise that the Internet of Things (IoT) is gaining tracti...
Identity Resolution is a Core CDP Functionality
In the first blog in this series we addressed the core definition of identity resolution and the use cases that are critic...
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