Redpoint Global Blog

by Kirk Hanson | February 14, 2020

How to Shorten the Redpoint Data Management Learning Curve

Redpoint Data Management (RPDM) is a feature rich, enterprise data management application that functions across both traditional and Big Data architectures all within a single…

by Steve Zisk | February 13, 2020

Does Your MarTech Stack Measure Up? Risk vs. Reward in the Age of Customer Experience

Reassessing any part of the MarTech stack is always a game of risk vs. reward. This holds true really for any enterprise technology, but it…

by TJ Prebil | February 4, 2020

Personalization Scores A Big Hit in Super Bowl LIV Commercials

Three consecutive touchdown drives to overcome a 10-point deficit in the fourth quarter propelled the Chiefs to their first Super Bowl win in 50 years…

by John Nash | February 3, 2020

A Personalized CX and Real-Time Shine Through at NRF 2020

Sustainability, loyalty programs, AI, and a re-imagined in-store experience were just a few of the session topics and general themes from NRF 2020. Roughly 40,000…

by Steve Zisk | January 30, 2020

A CDP Implementation Reference Guide: What You Need to Know

Implementing a CDP is a little bit like setting up a smart TV. If your goal is to binge watch “Stranger Things” or a trending…

by Redpoint Global | January 24, 2020

Data Privacy, Data Quality, and Data Governance: Experts Weigh In

The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality and data governance, raising new questions about the…

by TJ Prebil | January 20, 2020

Clear the Hurdles for a Personalized Customer Experience

Providing a hyper-personalized experience for the always-on, continuously connected consumer across the complete customer lifecycle is the holy grail for a modern marketer. But a…

by Steve Zisk | January 15, 2020

Redpoint Introduces Enhancements to Data Management and Security with Rollout of Version 9.0

To be considered an enterprise-grade Customer Data Platform, a solution must ingest data from all sources, retain full detail of the data, store it, convert…

by George Corugedo | January 9, 2020

Commercial Excellence Begins with “Personalization Excellence”

A recent McKinsey article claims that a “tech-enabled transformation” across the commercial function for industrial companies could generate close to $300 billion in additional revenues.…

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