RedPoint Global Blog

by Patrick Tripp | September 20, 2018

A New Way for Marketers to Leverage Data for Omnichannel Marketing

As the world is increasingly becoming digitally connected and consumers generate quintillion bytes a day through their online behaviors, marketers now seek a holistic view…

by John Nash | September 12, 2018

Increase Market Value Through Customer-Led Innovation

Using customer insight to innovate experiences, products, and services is simply good business. A whopping 88 percent of brand representatives polled agree that collaborating with…

by Stephanie Ventura | August 30, 2018

Four Hurdles Impeding Your Omnichannel Success

Every marketer strives to provide customers with a seamless experience across each retail touchpoint. Consumers expect that from brands, but what they experience often falls short. We…

by Patrick Tripp | August 22, 2018

RedPoint Global Cited in the Gartner 2018 Hype Cycle for Digital Marketing and Advertising

The digital marketing and advertising world has gone through a substantial amount of changes in the past few years. Between new technologies and new ways…

by Steve Zisk | August 21, 2018

The Relevancy of Customer Data Platforms

I love a good story, and the rise of the Customer Data Platform (CDP) has offered many good stories over the last 18 months. But…

by RedPoint Global | August 14, 2018

Optimize Customer Engagement with an Omnichannel Strategy

The customer experience has changed dramatically in the last decade to become more dynamic than ever before. Consumers now engage with brands through multiple channels…

by Patrick Tripp | August 9, 2018

Humanizing the Experience with a Single Customer View

For at least the last decade, marketers across industries have strived to pull together a 360-degree view, or single customer view, that collects insights on…

by John Nash | August 8, 2018

What Is the Future of Marketing?

The modern marketer is being forced to change the way they work. The effectiveness of traditional tactics has fallen, and customers now demand a personalized…

by Mike Ferguson | August 7, 2018

3 Steps Retailers Should Take to Benefit from the Internet of Things

The rise of the Internet of Things (IoT) is an opportunity for retailers to unify physical and online customer experience strategies. Up until now, retailers…

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