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Now is the Time to Set Ambitious Marketing Goals
Resistance to new ideas is a universal concept, famously espoused by author and sometime inventor Mark Twain, who once sai...
Redpoint Blog
Aubuchon Hardware Embraces Cloud-Based Personalization in Next-Gen Marketing Push
Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...
Digital Health Company Drives Adherence with a Personalized Approach
In a Redpoint Global healthcare survey from early this year, 75 percent of healthcare consumers surveyed said they wanted ...
What is Behavioral Marketing?
What is behavioral marketing? Most often referred to in the context of digital advertising, behavioral marketing targets c...
To Stanch Revenue Loss, Healthcare Providers Need to Embrace a Digital Mindset
A recent blog in this space focused on how coronavirus has affected the healthcare industry, particularly for closing gaps...
Real-Time Ubiquity: How Cross-Channel Awareness and Sensitivity Supercharge A/B/n Testing & Personalization
A real-time, omnichannel personalized customer experience (CX) is often thought of as the holy grail of marketing; a noble...
New Customer Shockwaves Drive Need for Personalized Customer Experience (CX) in Banking
Banks have experienced several financial shockwaves over the last 10-15 years, among them the housing collapse and the Gre...
Using Predictive Marketing to Demystify AI and Machine Learning
Artificial Intelligence (AI) and machine learning (ML) have been shiny objects for marketers for the past several years. C...
Customer Data Insights and the Single Customer View
What are customer insights? A standard definition defines customer insights – or customer intelligence – as an interpretat...
Goals, Breadth & Depth: Three Dimensions of CX Strategy
A customer experience (CX) strategy encompasses three dimensions: goals, breadth and depth, and is not to be confused with...
Survey: Holiday Shopping 2020 Will be Fundamentally Transformed
In the wake of the pandemic much about retail has changed in 2020. Many of the digital trends that had been transforming t...
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