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Industry
It’s an acknowledged fact that loyal customers spend more money. One recent study found that customers spend 67 percent more in months 31 to 36…
When we hear about data management these days, the terms “data quality” and “data governance” come up quite a bit—and they should because these are…
Banks face more competition from more directions than ever, with their toughest opponents often newcomers focused relentlessly on a digital customer experience. These newcomers also…
There’s probably no industry facing more turmoil and change than retail these days. It’s old news that the new ‘storefront’ is web-based and increasingly mobile.…
A customer data platform (CDP) is a powerful way to gain visibility into the customer’s path to purchase. Like any robust technology, however, you can’t…
Most organizations understand that in order to compete in business, you need to understand your customer and provide the personalized experience that they have come…
Data enrichment is defined as merging third-party data from an external authoritative source with an existing database of first-party customer data. Brands do this to…
You may be thinking: My data is in purpose-built silos. There’s no way to dismantle them. Fortunately, you don’t need to. Those silos were built…
Identity resolution capabilities are increasingly critical in an age where consumers leverage multiple devices and multiple channels to interact with brands. Only a few years…
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