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RedPoint Global Blog

by Brian Cleary | February 21, 2019

Personally Identifiable Information (PII) and the Value Exchange

In November 2018, Marriott International announced an incident where  unauthorized access to a Starwood guest reservation database potentially compromised personally identifiable information (PII) of upward…

by John Nash | February 19, 2019

The Role of Personalization in Value-Based Care

The topic of value-based care in health and wellness has been making waves for some time. The system, which awards providers based on prevention and…

by Steve Zisk | February 12, 2019

Building vs. Buying a CDP? Why That’s Not the Only Question You Should be Asking

In January, I wrote a blog that addressed many of the common misconceptions about the customer data platform (CDP). One misconception people have is that…

by Patrick Tripp | February 5, 2019

Super Bowl Commercial Scorecard: Which Brands Scored a Touchdown

Offense was in short supply during the New England Patriots’ hard-fought 13-3 victory over the Los Angeles Rams in Super Bowl LIII on Sunday. While…

by Buck Webb | February 4, 2019

What You Need to Know about Consumer Data Privacy Compliance

The security of personally identifiable information (PII) data is top of mind as individuals become more concerned about their data and how it’s being used.…

by RedPoint Global | January 31, 2019

RedPoint Global Included in Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM) Report Q1 2019

Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM), Q1 2019 report published earlier this month recognized RedPoint Global in three key areas: next best experience, personalization, and…

by Patrick Tripp | January 29, 2019

Top Takeaways from the NRF Big Show 2019

In hindsight, a poor customer experience I had during the holidays with a big box retailer before NRF 2019 Retail’s Big Show was somewhat serendipitous,…

by Patrick Tripp | January 23, 2019

If Your CX Strategy Doesn’t Include BOPIS, You’re Doing it Wrong

If you are a typical retail consumer, you’ve likely bought an item online and picked it up at a store sometime in the past year.…

by John Nash | January 17, 2019

Why Data Quality Matters for IT and Business Stakeholders

Data quality is a major factor in delivering personalized experiences to today’s customers. If your data is not up to par, hyper-personalization at scale runs…

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