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By Business Challenge
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What is customer centricity and why is it important? Customer centricity is a strategic approach to customer experience, leveraging data to provide highly relevant experiences…
Modern marketers do not have the luxury or patience to re-design or re-purpose channel-specific engagement strategies, not if they wish to keep pace with the…
Credit unions face an uphill battle to attract millennials, the roughly 80 million Americans born between 1981 and 1996 whose youngest members are now mostly…
The traditional customer buying journey or path-to-purchase followed a mostly linear track. A customer considered several brands, narrowed choices through an evaluation phase, and ended…
At first glance, there is a seeming disconnect between the rising volume of consumer data and the ability of marketers to use data to create…
Customer experience is a competitive advantage for brands who can deliver highly relevant, hyper-personalized journeys to individual consumers. Customer profiling is the method marketers have…
Consumers expect great experiences, regardless of how complex they are for brands to deliver. We are seeing increasing sophistication in our customers, focused on ensuring…
Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditionally, marketers focused on creating customer engagement in support of…
Adobe and Salesforce both made a splash in the customer data platform (CDP) pool with recent announcements that they were bringing a product to market.…
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