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The Role of a Golden Record in Providing a Consistently Relevant, Personalized CX
The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...
Redpoint Blog
Redpoint Global Product Updates: Reduced Complexity, Ease of Use Highlight New Release’s Intelligent Orchestration & AML Capabilities
Ease of use and reduced complexity through fewer hand-offs highlight updates to the Intelligent Orchestration component of...
Can Your CDP Deliver Perfect Data? How a Need for Perfection is Shaping the Market
The customer data platform (CDP) market continues to run hot, with many customer deployments and a flurry of vendor activi...
Redpoint In Situ, Perfect Data, in Real Time, in Your Own Security Perimeter
Poor data quality is a universal problem that impacts nearly every company today. Whether the aim is to deliver a consiste...
There’s a Model for That: How Automated Machine Learning (AML) Tackles Any Business Use Case
There are many business use cases for artificial intelligence that a customer may consider as augmented processes, but tha...
Marketing’s Star Turn: How to Secure Enterprise Buy-in for a Customer-Centric Approach
As the sudden, unexpected surge in a remote workforce took hold last year, there was concern among executives that it woul...
The Secret to a Customer-Centric Approach is Hiding in Plain Sight: First-Party Customer Data
Editor’s Note: This is a contributed guest blog from PWC, a Redpoint partner Old habits die hard. Often, though, extern...
Combat Attrition with Automated Machine Learning (AML)
For brands across industries, there can be as many reasons for customer churn as there are customers. But whether it’s in ...
Featured
The Role of a Golden Record in Providing a Consistently Relevant, Personalized CX
The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...
A Bountiful Harvest: Farm Market iD Drives Better Agribusiness Decision-Making with Redpoint
Each year the US agriculture market contributes nearly $1 trillion in economic value to the economy. Even as the industry ...
Secure Centralized Marketing Benefits Even with a Decentralized Marketing Org
Deciding whether a centralized or decentralized marketing structure is the right approach for a business often comes down ...
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