Redpoint Blog

The term “Golden Record,” as a descriptor for a single source of truth for a customer profile, implies a certain infallibi...

When businesses first started taking note of and prioritizing “customer experience,” it was primarily viewed as a marketin...

A new McKinsey survey on business strategy for a post-pandemic era reveals the quickening pace of digital acceleration. To...

Redpoint was recognized as a Challenger in the 2021 Gartner Magic Quadrant for Data Quality Solutions*. In the previous ed...

For a time, Apache Hadoop was almost synonymous with big data. Like Band-Aid for bandage, Google for search and other comm...

In “Revisiting the Gaps in Customer Experience,” the second Harris Poll survey commissioned by Redpoint, marketers and con...

While there is still about a week to go until the official start of fall, it is never too early to start thinking about ho...

In the nascent days of mass marketing, someone somewhere thought it was a brilliant idea to address a mailer to “Jane Doe,...

The famous “for want of a nail” allegory describes how a cascading series of seemingly insignificant events eventually cau...

“Think Global, Act Local” is a concept that has existed for over 100 years. Very few organisations excel at this challeng...

Like an unexpected detour that brings a driver down unfamiliar roads, a customer journey often has stops and starts that b...

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