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RedPoint Global Blog

by Patrick Tripp | July 10, 2019

Demise of the DMP, Long Live the CDP

The Data Management Platform (DMP) is like a once dominant golfer now retired to the Senior PGA Tour. While there is still a time and…

by Wendy White | July 8, 2019

How to Future-Proof Your Omnichannel Approach

“Hors catégorie” is a French bicycling term used to describe mountain climbs that are “beyond categorization”, reserved for difficult climbs with extreme twists, turns, and…

by Patrick Tripp | July 2, 2019

Christmas in July: The 2019 Holiday Season Begins Now

It is never too early for retailers to start thinking about the holiday shopping season. While retail marketers will join their fellow Americans this week…

by Steve Zisk | June 25, 2019

What is Data Lineage, and Why is it Important?

One common denominator for all successful data-driven marketing organizations is a recognition of the importance of data curation, or data lineage, to ensure that data…

by Wendy White | June 20, 2019

What Does Real Time Mean to You?

The definition of real time in the context of marketing varies by use case. For a retailer implementing a buy online, pick up in-store (BOPIS)…

by John Nash | June 13, 2019

Why Marketing Must Take the Lead on Creating a Personalized Customer Experience

IT has long been a valuable partner to marketing. Particularly for multi-channel B2C marketing programs, marketing has leaned heavily on IT to aggregate, clean, and…

by Brian Cleary | June 11, 2019

Capturing Intent in an Omnichannel Customer Journey is Next-Level Marketing

With rising consumer expectations for personalization across the entire customer buying journey, the ability to understand consumers in real time is increasingly essential to the…

by RedPoint Global | June 7, 2019

Shape the Future of Customer Experience with Customer Analytics

This spring, Gartner Senior Director and Analyst Melissa Davis published a paper “Shape the Future of Customer Experience with Customer Analytics.” In the piece, she…

by Patrick Tripp | June 5, 2019

Introducing the RedPoint Digital Acquisition Platform

The traditional approach to advertising is broken and it risks damaging your brand. Programmatic ad fatigue and ineffective ad networks have led some brands to…

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