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By Business Challenge
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Industry
The idea behind a single-vendor marketing suite is a laudable one: unify all your needed technologies into a single toolset with a single login and…
The rise of big data has impacted everything, but healthcare payers and providers have felt a stronger impact than many others. The reason is that…
The convergence between digital and physical retail is here. These two halves of the retail ecosystem at one time operated as distinct parts of the…
Omnichannel marketing is most readily defined as seamlessly integrating an organization’s channels, processes, and strategies to gain the ability to engage with consumers anytime, anywhere,…
More than 60 percent of consumers are always on and addressable. Their mobile devices have trained them to expect immediacy. And more than half of…
Data preparation has long been one of the most time-consuming tasks in data management. Today, 80 percent of data scientists spend more time preparing data…
More than any other sector, financial services is in need of a customer experience overhaul. In addition to waging the ongoing war for high lifetime…
The impact of the European Union’s General Data Protection Regulation (GDPR) has been felt worldwide. Its stated goal of providing greater control over personal data…
Identity resolution is a key facet of any customer data platform worth the name. After all, the entire point of unifying consumer data across functional…
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