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By Business Challenge
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In aviation, senses can play tricks on a pilot. A loss of visual reference can lead to a sensory illusion where a pilot’s perception is…
Compliance with new data privacy regulations is a top priority for companies worldwide. The California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR),…
Consumers are generating data at a dizzying pace, leaving bits of information about preferences, habits and activities behind at every touchpoint. Multiple devices and interaction…
One of four talk tracks at the upcoming Shoptalk retail conference is about the transformation of physical retail as a key pillar of the next-generation…
Brands that listen to their customers know the importance of delivering a personalized customer experience. Survey after survey reveals that a customer will pay more…
In November 2018, Marriott International announced an incident where unauthorized access to a Starwood guest reservation database potentially compromised personally identifiable information (PII) of upward…
The topic of value-based care in health and wellness has been making waves for some time. The system, which awards providers based on prevention and…
In January, I wrote a blog that addressed many of the common misconceptions about the customer data platform (CDP). One misconception people have is that…
Offense was in short supply during the New England Patriots’ hard-fought 13-3 victory over the Los Angeles Rams in Super Bowl LIII on Sunday. While…
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