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Now is the Time to Set Ambitious Marketing Goals
Resistance to new ideas is a universal concept, famously espoused by author and sometime inventor Mark Twain, who once sai...
Redpoint Blog
The New Normal and the Real-Time Imperative
On March 11, I published a blog in this space on the real-time difference, writing about why it is so important for organi...
What is Data Hygiene?
Imagine you’re a passenger in a Boeing 767 at an altitude of 41,000 feet when the aircraft runs out of fuel, in large part...
Building a Blueprint for Real-Time Customer Engagement
The events of 2020 have emphasized the need for an acceleration of digital customer engagement across all industries. Thos...
Algorithmic Optimization and the Magic of AML
Editor’s Note: This is the second in a two-part blog series on automated machine learning (AML), broadly defined as the au...
Consumer Safety and the Data Privacy Value Exchange
The UK public’s outcry and mistrust over its government’s efforts to build a coronavirus-tracing app is a microcosm of con...
Don’t Surrender to Customer Journey Complexity
Just as there are endless permutations to a customer journey, there are endless ways to measure a marketing campaign’s inf...
Customer Loyalty and an Emotional Connection for the New Reality
Fewer shoppers, airline passengers, car rentals and hotel stays throughout the first few months of coronavirus have upende...
What is Automated Machine Learning?
Definition: Automated machine learning (AML) automates the process of applying machine learning to real-world problems. AM...
Limitless Data Integration Unlocks a Superior Customer Experience
Scott Brinker’s iconic “Martech 5000” slide, published every year since 2011, counts the number of martech solutions on th...
Ambitious Marketing Goals Deserve an Ambitious Marketing-IT Partnership
Research from Gartner shows that best practices in customer centricity often yield greater than 20 percent increases in re...
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