RedPoint Global Blog

by John Nash | December 3, 2019

Advancing Value-Based Healthcare One Patient Engagement at a Time

The New England Journal of Medicine recently published results from a study of an incentive-based payment model which looked at changes in spending, utilization, and…

by John Nash | November 25, 2019

2020 Predictions: Expect Personalization to Gain a Distinctive Edge for the Next Decade

The customer experience gap measures the difference between how marketers and consumers rate marketers’ ability to provide a personalized customer experience. According to a Harris…

by Wendy White | November 22, 2019

Beyond the Martech Stack: How a Center of Excellence Drives Competitive Advantage

A Gartner report from December 2018 does not mince words referencing the importance of an integrated digital platform to optimize customer experience, among other objectives.…

by Steve Zisk | November 18, 2019

How Does Your CDP Stack Up? The Real-Time Difference

The CDP Institute recently released its new CDP Vendor Comparison, a side-by-side look at CDP features and functionality offered by 33 vendors, including RedPoint. From…

by Wendy White | November 14, 2019

Advanced Personalization: Complex Yes, Complicated No

Consumers increasingly demand personalized experiences across all channels, and will look elsewhere if a brand fails to deliver. In the recent Harris Poll survey commissioned…

by John Nash | November 12, 2019

For Marketing to Drive Revenue, Say Goodbye to Lists Forever

Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both strategy and execution. Marketing must accept that organizing…

by Todd Hinton | November 5, 2019

Real-Time Data Aggregates for Today’s Dynamic Customer Journeys

A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates, happy…

by John Nash | November 1, 2019

Customer Journeys are Dynamic, Your Engagement Technology Should Be as Well

Published in 2007, Tom Davenport’s groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data…

by George Corugedo | October 30, 2019

Top 10 Benefits of Rules-Based Orchestration

There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and…

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