By Business Challenge
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By Business Challenge
Role
Industry
The New England Journal of Medicine recently published results from a study of an incentive-based payment model which looked at changes in spending, utilization, and…
The customer experience gap measures the difference between how marketers and consumers rate marketers’ ability to provide a personalized customer experience. According to a Harris…
A Gartner report from December 2018 does not mince words referencing the importance of an integrated digital platform to optimize customer experience, among other objectives.…
The CDP Institute recently released its new CDP Vendor Comparison, a side-by-side look at CDP features and functionality offered by 33 vendors, including RedPoint. From…
Consumers increasingly demand personalized experiences across all channels, and will look elsewhere if a brand fails to deliver. In the recent Harris Poll survey commissioned…
Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both strategy and execution. Marketing must accept that organizing…
A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates, happy…
Published in 2007, Tom Davenport’s groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data…
There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and…
