eBooks & White Papers

Data-Driven Personalization Capability Maturity Model

Data-Driven Personalization Capability Maturity Model

June 3, 2024

The Healthcare ROI Gamechanger

The Healthcare ROI Gamechanger

April 23, 2024

10 Questions to Ask a CDP Vendor

10 Questions to Ask a CDP Vendor

December 19, 2023

The Evolution of Customer Retention: How Personalized CX Drives Loyalty and Lifetime Value

The Evolution of Customer Retention: How Personalized CX Drives Loyalty and Lifetime Value

May 5, 2023

The Power of Segmentation

The Power of Segmentation

February 28, 2023

Enhance Customer Experience with Timely & Welcomed Triggered Actions

Enhance Customer Experience with Timely & Welcomed Triggered Actions

February 3, 2023

The Role of Identity Resolution

The Role of Identity Resolution

December 30, 2022

The Rise of First-Party Data

The Rise of First-Party Data

November 1, 2022

Scalable Without Sacrifice – A CDP Engineered for Enterprises

Scalable Without Sacrifice – A CDP Engineered for Enterprises

September 15, 2021

Enterprise-Class Businesses Can’t Afford Bad Data

Enterprise-Class Businesses Can’t Afford Bad Data

June 10, 2021

Optimizing Customer Engagement Through Connected Data

Optimizing Customer Engagement Through Connected Data

May 5, 2021

Calculating the ROI of a Customer Data Platform

Calculating the ROI of a Customer Data Platform

March 23, 2021

Setting the Stage for the Second-Generation Healthcare Customer Experience

Setting the Stage for the Second-Generation Healthcare Customer Experience

March 19, 2021

Real-Time Decisioning Puts the Customer in Charge of the Journey

Real-Time Decisioning Puts the Customer in Charge of the Journey

December 11, 2020

Technology is Turbocharging the Healthcare Customer Experience

Technology is Turbocharging the Healthcare Customer Experience

December 4, 2020

A Guide to Selecting the Right Customer Data Platform (CDP)

A Guide to Selecting the Right Customer Data Platform (CDP)

November 10, 2020

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