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The Year in Marketing 2020: Lessons Learned

The Year in Marketing 2020: Lessons Learned

As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and an acceleration of digital channels. Three lessons learned immediately spring to mind as I reflect on a rather momentous year that has upended...
A Superior Customer Experience (CX) Transcends Marketing

A Superior Customer Experience (CX) Transcends Marketing

For years, a prevailing thought was that a superior customer experience began at the store. It’s where a brand’s identity took shape, formed by knowledgeable, friendly and experienced associates trained to put the customer first. As commerce moved online, the website...
Beyond Fast Data Ingestion: Take Your CDP to the Limit

Beyond Fast Data Ingestion: Take Your CDP to the Limit

One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, fail to mention that the horsepower comes with trade-offs. If you’re flooring the vehicle every time you leave the driveway, you’ll pay more in...
The Advantages of Real Time Customer Segmentation

The Advantages of Real Time Customer Segmentation

The Key Benefits Of Customer Segmentation Even the most loyal customers can be unpredictable. Today more than ever, their behaviors shift frequently, their needs change often, and their preferences vary widely. Customer profiles need to be fluid, too. As a result, the...