by John Nash | Feb 3, 2021
The rise of healthcare consumerism is well documented, as detailed in a previous blog in this space that examines how consumers, in possession of an ever-increasing amount of health data, expect to be in control of a holistic, personalized healthcare journey. To meet...
by Redpoint Global | Jan 7, 2021
In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers will continue to get smarter. They tolerate fewer customer service failures and demand better overall experiences because they know it’s possible....
by Steve Zisk | Dec 22, 2020
In a recent Dynata survey commissioned by Redpoint about the 2020 holiday shopping season, 70 percent of consumers said that they planned to shop exclusively with brands that personally understand them. A personal understanding does not necessarily mean the brand...
by John Nash | Dec 16, 2020
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and an acceleration of digital channels. Three lessons learned immediately spring to mind as I reflect on a rather momentous year that has upended...
by John Nash | Dec 10, 2020
For years, a prevailing thought was that a superior customer experience began at the store. It’s where a brand’s identity took shape, formed by knowledgeable, friendly and experienced associates trained to put the customer first. As commerce moved online, the website...
