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What is Data Hygiene?

What is Data Hygiene?

Imagine you’re a passenger in a Boeing 767 at an altitude of 41,000 feet when the aircraft runs out of fuel, in large part because of a data hygiene error. If you suddenly stalled out in the clouds midway between Montreal and Edmonton and you knew it was because a...
Consumer Safety and the Data Privacy Value Exchange

Consumer Safety and the Data Privacy Value Exchange

The UK public’s outcry and mistrust over its government’s efforts to build a coronavirus-tracing app is a microcosm of consumer data privacy issues. A timeline breaks down the months-long saga. To recap, the initial concept was to use Bluetooth technology to track...
Is Your Marketing Platform Ready for Prime Time?

Is Your Marketing Platform Ready for Prime Time?

With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving revenue and innovative customer experiences. The rise of software-as-a-service (SaaS) applications helped contribute to this gap, creating a mindset...