by Steve Zisk | Jul 24, 2020
Imagine you’re a passenger in a Boeing 767 at an altitude of 41,000 feet when the aircraft runs out of fuel, in large part because of a data hygiene error. If you suddenly stalled out in the clouds midway between Montreal and Edmonton and you knew it was because a...
by Mike Ferguson | Jul 8, 2020
The UK public’s outcry and mistrust over its government’s efforts to build a coronavirus-tracing app is a microcosm of consumer data privacy issues. A timeline breaks down the months-long saga. To recap, the initial concept was to use Bluetooth technology to track...
by Steve Zisk | Feb 25, 2020
Disconnected AdTech and MarTech systems often have differing goals and run list-based campaigns for audiences that are defined at a set moment in time. From the consumer’s perspective, such an approach has the potential to introduce friction into the overall...
by Redpoint Global | Feb 14, 2020
Redpoint Data Management (RPDM) is a feature rich, enterprise data management application that functions across both traditional and Big Data architectures all within a single interface. This and other key features and capabilities are why the Redpoint solution...
by Steve Zisk | Feb 13, 2020
Reassessing any part of the MarTech stack is always a game of risk vs. reward. This holds true really for any enterprise technology, but it seems the burden weighs particularly heavy on the shoulders of marketers and the CMO. The acute need to create a personalized...
