by Steve Zisk | Apr 8, 2024
The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of a starting and end point. Just as a tiny snowball quickly grows when given a push downhill, starting out with a small data problem becomes a big...
by Steve Zisk | May 10, 2023
What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up questions are what data problems, and how did they happen? As the word debt implies, the problems — lack of data quality, governance, security,...
by Steve Zisk | Apr 6, 2023
Everyone agrees that the secret to great customer experience is great customer data. There is less agreement, however, on the precise steps that need to be taken to ensure customer data is fit-for-purpose. Poll a few multichannel marketing hub (MMH) or customer data...
by Ian Clayton | Jan 20, 2023
Aristotle is attributed with the adage that “the whole is greater than the sum of its parts.” Apart from its philosophical bent, the concept is generally thought to hold true in almost every discipline, software engineering included. In the charged debate about...
by Steve Zisk | Oct 24, 2022
On May 3, in celebration of the newly coined International MarTech Day, Scott Brinker released his MarTech Technology Landscape supergraphic with 9,932 vendors in 49 categories, representing a 22 percent growth since the release of the previous graphic in 2020. In an...