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Don’t Be Hit by the Bad Data Snowball Effect

Don’t Be Hit by the Bad Data Snowball Effect

The snowball effect, as it pertains to the escalating consequences of bad data, is often understood from the standpoint of a starting and end point. Just as a tiny snowball quickly grows when given a push downhill, starting out with a small data problem becomes a big...
What is Customer Data Debt?

What is Customer Data Debt?

What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up questions are what data problems, and how did they happen? As the word debt implies, the problems — lack of data quality, governance, security,...
How Does Your CDP Handle Data Transformations?

How Does Your CDP Handle Data Transformations?

Everyone agrees that the secret to great customer experience is great customer data. There is less agreement, however, on the precise steps that need to be taken to ensure customer data is fit-for-purpose. Poll a few multichannel marketing hub (MMH) or customer data...
The Pros and Cons of Composable Architecture

The Pros and Cons of Composable Architecture

Aristotle is attributed with the adage that “the whole is greater than the sum of its parts.” Apart from its philosophical bent, the concept is generally thought to hold true in almost every discipline, software engineering included. In the charged debate about...
Here’s Why You May Need a CDP – Even if You Have an MDM

Here’s Why You May Need a CDP – Even if You Have an MDM

On May 3, in celebration of the newly coined International MarTech Day, Scott Brinker released his MarTech Technology Landscape supergraphic with 9,932 vendors in 49 categories, representing a 22 percent growth since the release of the previous graphic in 2020. In an...