The Cloud Advantage: Control Your Own Security PerimeterCustomer Data Platform, Data Management, Data Quality
Advancing Value-Based Healthcare One Patient Engagement at a TimeCustomer Data Platform, Data Management, Healthcare, Identity Resolution
2020 Predictions: Expect Personalization to Gain a Distinctive Edge for the Next DecadeCustomer Data Platform, Data Management, Journey Orchestration, Omnichannel Marketing, Real-Time Personalization, Single Customer View
Beyond the Martech Stack: How a Center of Excellence Drives Competitive Advantage1:1 Personalization, Customer Data Platform, Data Management, Omnichannel Marketing, Real-Time Personalization, Single Customer View
Advanced Personalization: Complex Yes, Complicated NoCustomer Data Platform, Data Management, Data Quality, Journey Orchestration, Omnichannel Marketing, Real-Time Personalization, Segmentation & Activation, Single Customer View
For Marketing to Drive Revenue, Say Goodbye to Lists ForeverCustomer Data Platform, Data Management, Omnichannel Marketing, Real-Time Personalization, Single Customer View
Customer Journeys are Dynamic, Your Engagement Technology Should Be as WellAI & Machine Learning, Customer Data Platform, Data Management, Journey Orchestration, Omnichannel Marketing, Real-Time Personalization, Single Customer View
Top 10 Benefits of Rules-Based OrchestrationCustomer Data Platform, Data Management, Omnichannel Marketing, Real-Time Personalization, Single Customer View
An Avalanche of State Privacy Laws is Coming: What You Need to KnowCustomer Data Platform, Data Management, Identity Resolution, Omnichannel Marketing
Beyond the Chatbot: RPA’s Role in Automating Customer Engagement Processes1:1 Personalization, Customer Data Platform, Data Management, Omnichannel Marketing, Real-Time Personalization, Single Customer View
Why Customer Permissions Must be Applied Dynamically in the Customer LifecycleCustomer Data Platform, Data Management, Journey Orchestration, Omnichannel Marketing, Real-Time Personalization, Single Customer View
What’s Relevant in Evaluating a CDP: How The Relevancy Group Helps Cut Through the NoiseCustomer Data Platform, Data Management, Data Quality
The Right to Be Forgotten as a Vehicle for Building Customer TrustAnonymous to Known, Customer Data Platform, Data Management, Identity Resolution
Why the Right to Be Forgotten is One of the Hardest Parts of GDPRCustomer Data Platform, Data Management, Omnichannel Marketing
Combat Message Fatigue with Personalization1:1 Personalization, AI & Machine Learning, Customer Data Platform, Data Management, Identity Resolution, Journey Orchestration, Omnichannel Marketing, Real-Time Personalization
Evolutionary Programming: The Survival of the “Fittest” Data ModelsAI & Machine Learning, Data Management, Real-Time Personalization
No Data Left Behind: The Importance of a Closed-Loop Cycle for Intelligent Data OrchestrationAI & Machine Learning, Data Management
What’s Needed to be a RealCDP?Customer Data Platform, Data Management, Data Quality, Identity Resolution, Omnichannel Marketing, Real-Time Personalization, Single Customer View
Xanterra, Redpoint, and Microsoft: “A Piece of Magic”1:1 Personalization, AI & Machine Learning, Customer Data Platform, Data Management, Omnichannel Marketing, Real-Time Personalization, Travel & Hospitality
What is Data Lineage and Why is it Important?Anonymous to Known, Customer Data Platform, Data Management, Data Quality, Master Data Management
