by Renee Graff | Dec 20, 2024
If you have or are considering a composable customer data platform (CDP), you’re likely familiar with all the reasons why it’s quickly becoming the preferred solution for powering a personalized customer experience (CX). You decide which components to use...
by Renee Graff | Nov 22, 2024
One unfortunate, and somewhat common, misconception about composable CDPs is that they cannot support real-time interactions. Be assured that this is not the case. While SOME composable CDPs can’t support real-time interactions, a good composable CDP CAN. But where...
by Renee Graff | Nov 1, 2024
In the ever-evolving landscape of customer data platforms (CDPs), terms like “data-in-place CDP” and “composable CDP” are increasingly being used, often interchangeably. While these concepts overlap, they are not synonymous. A data-in-place...
by Renee Graff | Oct 3, 2024
The primary job of a CDP is to make data ready for business use through unifying customer data and creating an accurate, up-to-date unified profile. High quality data is essential for being able to trust the profile, also known as a Golden Record, for being able to...
by Renee Graff | Sep 24, 2024
It seems like every time you turn around, there’s a new definition of a customer data platform (CDP). One common misconception is that a CRM and a CDP are the same thing. Another thing people get hung up on is thinking that reverse ETL is a CDP. When reverse ETL...
