by Renee Graff | Oct 3, 2024
The primary job of a CDP is to make data ready for business use through unifying customer data and creating an accurate, up-to-date unified profile. High quality data is essential for being able to trust the profile, also known as a Golden Record, for being able to...
by Renee Graff | Sep 24, 2024
It seems like every time you turn around, there’s a new definition of a customer data platform (CDP). One common misconception is that a CRM and a CDP are the same thing. Another thing people get hung up on is thinking that reverse ETL is a CDP. When reverse ETL...
by Renee Graff | Jul 3, 2024
You want the right data to drive personalized CX for a wide range of simple to complex use cases. You want to easily build and deploy data-rich segments to drive your data through to CX impact – delivering high ROI and low TCO without burdening IT. You want the most...
by Ian Clayton | Apr 9, 2024
In the ongoing discourse over how CDPs fit within a Martech ecosystem, there is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem. While we can all agree that “zero-copy data” is too vague to be taken at face value (I much prefer...
by Steve Zisk | Dec 13, 2023
According to a report from Sheer Analytics and Insights, the cloud data warehouse market is expected to reach more than $45 billion by 2032, up from $4.6 billion in 2021, representing a nearly 23 percent compound annual growth rate. There are many reasons for the rise...
