Why Data Quality Matters for IT and Business StakeholdersCustomer Data Platform, Data Management, Data Quality
Data Matching and Identity Resolution: Keys to Hyper-PersonalizationCustomer Data Platform, Data Management, Data Quality, Identity Resolution, Master Data Management, Omnichannel Marketing
Art of the Possible – The Role Data Can Play in Unlocking Marketing CreativityAnonymous to Known, Data Management
How to Personalize Retail Interactions Without Being Creepy1:1 Personalization, Data Management, Real-Time Personalization, Retail, Segmentation & Activation
3 Things You Need to Get the Most Out of a Data LakeCustomer Data Platform, Data Management, Data Quality
3 Top Identity Resolution Use Cases for MarketersCustomer Data Platform, Data Management, Identity Resolution, Omnichannel Marketing, Real-Time Personalization, Single Customer View
How Can Data Privacy Laws Improve Personalized Marketing?Customer Data Platform, Data Governance & Security, Data Management, Data Quality, Real-Time Personalization
5 Ways to Tell If You Have a Customer Data PlatformCustomer Data Platform, Data Management, Data Quality, Identity Resolution, Omnichannel Marketing, Real-Time Personalization
Rethink Master Data Management for Customer Engagement SuccessCustomer Data Platform, Data Management, Data Quality, Master Data Management
3 Obstacles to Maximizing the Value of Customer DataCustomer Data Platform, Data Management, Real-Time Personalization
Why Data Quality is the Key to Business Analytics SuccessData Management, Data Quality, Identity Resolution
6 Ways to Up Your Cred as a Data-Driven MarketerAnonymous to Known, Data Management, Data Quality, Real-Time Personalization
Understanding the Differences Among First-, Second-, and Third-Party DataData Management, Identity Resolution