Redpoint Logo
Redpoint Logo

Jun 3, 2020

The Redpoint CDP Empowers Ambitious Business Leaders to Drive Real-Time Customer Engagement

Redpoint Global today introduced its customer engagement platform, rg1. Bringing together real-time data, analytics and orchestration, rg1 offers the winning formula brands need to rapidly transform customer experiences and drive tangible ROI.

The need to consistently deliver perfect customer experiences across all channels has never been greater. With sudden disruption and rapidly changing consumer behaviors, digital transformation is accelerating at an unprecedented pace. The ability to deliver innovative customer experiences is now essential for a brand’s survival.

“The world is forever changed and a brand’s ability to consistently deliver perfect customer experiences is essential to surviving and thriving in the new reality,” said Dale Renner, CEO and co-founder of Redpoint Global. “Customer experience has become the most important battleground for competitive differentiation and now brands must be able to deliver that experience digitally. Those who are ambitious, act with urgency and commit to radical change are the likely winners – and speed and agility are essential. We have long helped our clients deliver innovative customer experiences and rg1 is the right solution to accelerate the transformation companies must now undertake as they rethink customer journeys.”

Flexible and built for scale, rg1 offers an enterprise-class platform with an open garden approach to leverage existing investments in data and last-mile touchpoints. The solution provides brands with a continually updated “Golden Record” of each consumer – providing the best context for engaging each customer across any channel at any given moment. Enterprises can take advantage of fully integrated automated machine learning to deliver highly personalized next-best actions to customers at unmatched speed and scale.

With the rg1 platform, organizations can:

  • Establish a contextual understanding of each customer,
  • Adapt faster to customers’ ever-changing needs in the proper context,
  • Personalize messages and offers in real time, across all touchpoints and stages of the customer journey, and
  • Maintain oversight and security of customer data by using a private or hybrid deployment option
  • Deliver helpful, relevant, timely and personal experiences

“Our offerings have long helped brands adapt to shifting consumer behaviors. We believe in the power of harnessing consumer data to understand customer context in the moment and deliver experiences that are helpful, relevant, timely and personal,” said George Corugedo, CTO and co-founder, Redpoint Global. “Now, with rg1, businesses across industries have the solution they need to meet shifting consumer expectations – whether they must completely transform their operations to meet consumer needs or are working to keep pace with a surge in demand. We are focused on creating technology that makes an impact, and customers tell us that Redpoint is their #1 revenue-driving application.”

Redpoint customers have driven transformative results with rg1, including:

  • A leading CPG company optimized customer engagement for real-time product recommendations, resulting in 79% lift in conversions.
  • Several healthcare organizations are using Redpoint to help manage consumer engagement, with one provider increasing scheduling of preventative care appointments by 50%.
  • A large international DIY retailer achieved a 99% compression in data-to-insight-to-action, supporting high growth in Buy Online Pickup in Store (BOPIS) customer journeys.
  • A travel & hospitality organization drove triple-digit percentage increases in revenue across numerous properties while also reducing customer interaction costs by 40%.

Recently positioned by Gartner in the Challenger quadrant of the “2020 Magic Quadrant for Multichannel Marketing Hubs,” rg1 brings together Redpoint’s market-leading capabilities for customer data management, automated machine learning and intelligent orchestration.

With Redpoint’s software platform, innovative companies are transforming their customer experiences across the enterprise and driving higher revenue. Redpoint’s solutions provide a remarkably unified, single point of control where all customer data is connected and every customer touchpoint intelligently orchestrated. Delivering more engaging customer experiences, highly personalized moments, relevant next-best actions, and tangible ROI—this is how leading marketers lead markets.


Digital Transformation Just Became Accelerated

A Contextual Customer Relationship is the Basis for a Superior Experience

Now is the Time to Set Ambitious Goals 

Be in-the-know with all the latest customer engagement, data management, and Redpoint Global news by following us on LinkedInTwitter, and Facebook.
Steve Zisk 2022 Scaled

Redpoint Global

Do you like this article? Share it!

Related Articles: