By Business Challenge
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By Business Challenge
Role
Industry
It’s been just over a year since the inaugural RedPoint Global Customer Conference, and many of the trends and innovations that engaged marketers at that…
One of the definitions of the word “identity” is the distinguishing character or personality of an individual. Since the beginning of advertising, brands and marketers…
It’s abundantly clear that customers’ expectations are greater than ever and climbing higher with every disruptive startup and technology. What’s not so clear to many…
The modern customer has upended traditional interactions between brands and consumers. As recently as 10 years ago, brands could emphasize a small handful of channels…
There is a palpable anxiety among marketing professionals wary that advanced technologies are coming for their jobs. Artificial Intelligence (AI) and machine learning, in their…
The typical company has an array of disconnected technologies that serve specific functions, but rarely serve the greater good of the organization to the full…
Insurers have long recognized that customer data is their most valuable asset. In today’s digital world marked by an explosion of data and data sources…
Thanksgiving week is already here, and if you are like most Americans that means two things: food, and the beginning of holiday shopping. According to…
Data scientists who support marketing must do more today than just build models and provide reports. It’s essential that they understand the importance of customer…
