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Artificial intelligence has long been used at the periphery of the business. Maybe brands deployed an intelligent routing system on their phones, or leveraged a…
The job of the chief marketing officer (CMO) has changed along with the nature of the customer’s path to purchase. As consumers have moved away…
Healthcare has a customer engagement problem. The reason why is easy to understand: healthcare organizations interact with consumers episodically, have a long history of emphasizing…
The marketing technology world is going to remain fragmented for some time. To understand why, one doesn’t need to look further than Scott Brinker’s 2018…
With all the terminology in the marketing technology industry, understanding what makes one concept different from another can become a lesson in frustration. Often people…
Customer data platforms (CDPs) are still emerging as a solution class. The resulting fungibility from this status has led to extensive confusion in the marketplace,…
The idea behind a single-vendor marketing suite is a laudable one: unify all your needed technologies into a single toolset with a single login and…
The rise of big data has impacted everything, but healthcare payers and providers have felt a stronger impact than many others. The reason is that…
The convergence between digital and physical retail is here. These two halves of the retail ecosystem at one time operated as distinct parts of the…
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