By Business Challenge
Role
Industry
By Business Challenge
Role
Industry
At first glance, there is a seeming disconnect between the rising volume of consumer data and the ability of marketers to use data to create…
Customer experience is a competitive advantage for brands who can deliver highly relevant, hyper-personalized journeys to individual consumers. Customer profiling is the method marketers have…
Consumers expect great experiences, regardless of how complex they are for brands to deliver. We are seeing increasing sophistication in our customers, focused on ensuring…
Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditionally, marketers focused on creating customer engagement in support of…
Adobe and Salesforce both made a splash in the customer data platform (CDP) pool with recent announcements that they were bringing a product to market.…
The omnichannel customer experience was front and center during TRANSCEND19, Redpoint Global’s second customer conference, held April 4-5 at the Seaport Hotel in Boston. Speakers…
We chose to name Redpoint’s customer conferences Transcend because the word perfectly captures what enterprises are trying to do – go beyond limits to deliver…
Consumer Packaged Goods (CPG) companies have traditionally relied on their retail partners to create the last mile to the consumer, and therefore lacked a deep…
Real-time interaction management (RTIM) plays a critical role throughout the entire customer lifecycle. As hyper-personalized experiences become table stakes, brands must rise to meet customer…
