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Identity resolution is a key facet of any customer data platform worth the name. After all, the entire point of unifying consumer data across functional…
Within an organization, a “single customer view” can mean many things. Marketers, operations managers, sales teams, and service organizations might all define and use it…
Editor’s Note: This is a guest post from Mary Kay Scholtens, Principal, Strategic Data Sourcing, at Allant Group. Staying relevant is the key to surviving in…
One of the things that I really enjoy at RedPoint Global is being part of the team hiring great people. During the interview process, I…
As a frequent business traveler, I am always amazed at the lack of personalized marketing and service I receive from my favorite brands. I won’t…
In the age of the customer, the expectation for retailers to deliver consistent online and offline experiences is extremely high. Customers don’t care if building…
Interest in customer data platforms (CDPs) has exploded in the past five years. With good reason, because CDPs solve perhaps the most pernicious problem facing…
Editor’s Note: This is a guest post from Millie Whitley, senior engagement manager at Allant Group. The hectic holiday season is done, and seasonal results…
French novelist Victor Hugo once wrote that “one resists the invasion of armies; one does not resist the invasion of ideas.” For years, marketers have…
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