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RedPoint Global Blog

by Kirk Hanson | July 2, 2018

Achieving True Customer Personalization & Engagement: 1 Prerequisite, 5 Priorities

The bar has been raised on customer engagement, and it’s incredibly easy to fall short. Consumers have shown with their dollars that they will flock…

by Steve Zisk | June 28, 2018

What Should Financial Institutions Look for in a Customer Data Platform?

Financial institutions are unique among consumer-facing organizations in that their products primarily take the form of ongoing services. A bank account, a credit card, and…

by Buck Webb | June 26, 2018

10 Questions to Ask Your Customer Data Platform Vendor

Does this sound a bit too familiar? Articles and whitepapers espouse the benefits of a holistic view of the customer. You agree, but your data…

by John Nash | June 21, 2018

Personalize the Member Experience to Improve Results

The shift to consumer-centric healthcare is forcing healthcare payers and providers to rethink how they engage their members. Retailers, creative partnerships between payers and providers…

by George Corugedo | June 20, 2018

RedPoint Global Named Finalist in Microsoft Partner of the Year Award for Artificial Intelligence

RedPoint Global was recently named a finalist in the artificial intelligence (AI) category for Microsoft’s 2018 Partner of the Year Awards. RedPoint Global was honored…

by Brian Cleary | June 19, 2018

Why Personalization Drives the Most Effective Customer Loyalty Programs

Customer loyalty program membership has gone up, and yet the number of customers actively participating has gone down dramatically. A recent study of 28,000 consumers…

by Mike Ferguson | June 14, 2018

Why Should U.S. Retailers Care About GDPR?

Over the past year, the General Data Protection Regulation (GDPR) has become the top priority for me and people like me who work with European…

by Patrick Tripp | June 12, 2018

RedPoint Global Positioned in the Gartner 2018 Magic Quadrant for Multichannel Marketing Hubs

We’re excited to announce that RedPoint Global was recently positioned the highest for ability to execute among niche players* in the Gartner 2018 Magic Quadrant…

by Brian Cleary | June 7, 2018

How Can Data Privacy Laws Improve Personalized Marketing?

Tighter data privacy laws are a golden opportunity for forward-thinking brands. One of the essential changes necessary to comply with modern data privacy regulations is…

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