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RedPoint Global Blog

by Steve Zisk | March 22, 2018

This Is How Identity Resolution Works in a Customer Data Platform

Identity resolution is a key facet of any customer data platform worth the name. After all, the entire point of unifying consumer data across functional…

by Todd Hinton | March 20, 2018

3 Key Building Blocks of Your Single Customer View

Within an organization, a “single customer view” can mean many things. Marketers, operations managers, sales teams, and service organizations might all define and use it…

by Mary Kay Scholtens | March 15, 2018

Find the “Relevance” in Your Data

Editor’s Note: This is a guest post from Mary Kay Scholtens, Principal, Strategic Data Sourcing, at Allant Group.  Staying relevant is the key to surviving in…

by Mike Ferguson | March 13, 2018

Deduction or Inference? The Science of Identity Resolution for Marketers

One of the things that I really enjoy at RedPoint Global is being part of the team hiring great people.  During the interview process, I…

by Dennis DeGregor | March 8, 2018

You Need to Hyper-Personalize the Customer Journey in Travel & Hospitality

As a frequent business traveler, I am always amazed at the lack of personalized marketing and service I receive from my favorite brands. I won’t…

by Patrick Tripp | March 6, 2018

Retailers: Take Back Control of Your Omnichannel Campaigns

In the age of the customer, the expectation for retailers to deliver consistent online and offline experiences is extremely high. Customers don’t care if building…

by George Corugedo | March 5, 2018

What Should You Look for in a Customer Data Platform?

Interest in customer data platforms (CDPs) has exploded in the past five years. With good reason, because CDPs solve perhaps the most pernicious problem facing…

by Millie Whitley | March 1, 2018

Three Ways Retailers Can “Sale” in the New Year

Editor’s Note: This is a guest post from Millie Whitley, senior engagement manager at Allant Group.  The hectic holiday season is done, and seasonal results…

by Carol Wolicki | February 27, 2018

The Power and Promise of Customer Data Platforms Is Growing Worldwide

French novelist Victor Hugo once wrote that “one resists the invasion of armies; one does not resist the invasion of ideas.” For years, marketers have…

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