By Business Challenge
Role
Industry
By Business Challenge
Role
Industry
The new form of the marketing stack is shaking up the cloud wars between Google, Amazon, and Microsoft. Google in particular appears to be declaring…
Traditional banks and credit unions are uniquely positioned to adopt an omnichannel marketing strategy. Much like retailers, banks already have a strong physical footprint and…
Back in 2002, Stephen Spielberg’s Minority Report blew my mind with a vision of a near-future where technology has changed day-to-day life beyond recognition. There’s…
The line between a positive brand experience and a creepy one is easy to miss, especially for marketers focused on personalizing customer engagement. Brands collect…
At the end of the movie Finding Nemo, Gil and the Tank Gang manage to escape from the dentist’s office in Sydney when he decides…
It’s an acknowledged fact that loyal customers spend more money. One recent study found that customers spend 67 percent more in months 31 to 36…
When we hear about data management these days, the terms “data quality” and “data governance” come up quite a bit—and they should because these are…
Banks face more competition from more directions than ever, with their toughest opponents often newcomers focused relentlessly on a digital customer experience. These newcomers also…
There’s probably no industry facing more turmoil and change than retail these days. It’s old news that the new ‘storefront’ is web-based and increasingly mobile.…
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