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RedPoint Global Blog

by Steve Zisk | December 6, 2018

Data and the Empowered Customer

It’s abundantly clear that customers’ expectations are greater than ever and climbing higher with every disruptive startup and technology. What’s not so clear to many…

by John Nash | December 3, 2018

How to Meet the Connected Customer’s Expectations

The modern customer has upended traditional interactions between brands and consumers. As recently as 10 years ago, brands could emphasize a small handful of channels…

by Patrick Tripp | November 29, 2018

The Role of Collaboration in a Human Approach to AI

There is a palpable anxiety among marketing professionals wary that advanced technologies are coming for their jobs. Artificial Intelligence (AI) and machine learning, in their…

by Aaron Brennan | November 26, 2018

One Point of Control, Many Benefits

The typical company has an array of disconnected technologies that serve specific functions, but rarely serve the greater good of the organization to the full…

by Dennis DeGregor | November 20, 2018

How Connected Insurance Drives A Hyper-Personalized Experience

Insurers have long recognized that customer data is their most valuable asset. In today’s digital world marked by an explosion of data and data sources…

by Patrick Tripp | November 19, 2018

Retailers: This Holiday Season Focus on Actions Not Offers

Thanksgiving week is already here, and if you are like most Americans that means two things: food, and the beginning of holiday shopping. According to…

by Patrick Tripp | November 15, 2018

Why Data Scientists Should Care About Customer Experience

Data scientists who support marketing must do more today than just build models and provide reports. It’s essential that they understand the importance of customer…

by Steve Zisk | November 12, 2018

Personalization in Banking: How Banks Can Do Better by Overcoming Assumptions

In a previous blog on this topic, my colleague Aaron Brennan talked about how and why consumers demand better personalization from financial institutions. Expectations are…

by Brian Cleary | November 9, 2018

Next Generation Database Marketing

Consumer expectations for personalization are evolving to the point where direct marketing campaigns with a one-size-fits-all approach run the risk of alienating loyal customers. A…

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