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RedPoint Global Blog

by Patrick Tripp | October 11, 2018

The Power of Customer Journey Design

The modern customer journey has evolved. No longer do consumers travel a linear pathway from awareness of a brand to making a purchase. Today’s customer…

by John Nash | October 8, 2018

Decrease Costs Through Improved Marketing Operations

Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences. They also allow marketers to optimize campaign performance and omnichannel marketing,…

by John Nash | October 1, 2018

Increase Revenue Through Improved Customer Experiences

“We’re customer centric” is little more than an all-too-common refrain today. The reality is that more companies talk about being customer focused than are actually doing…

by Buck Webb | September 25, 2018

Regional Banks and Credit Unions Are Ready to Compete with the Giants

This week at the ABA Bank Marketing Conference in Baltimore, we’re hearing a lot from growth-oriented banks asking for help providing differentiated customer experiences and…

by Patrick Tripp | September 20, 2018

A New Way for Marketers to Leverage Data for Omnichannel Marketing

As the world is increasingly becoming digitally connected and consumers generate quintillion bytes a day through their online behaviors, marketers now seek a holistic view…

by John Nash | September 12, 2018

Increase Market Value Through Customer-Led Innovation

Using customer insight to innovate experiences, products, and services is simply good business. A whopping 88 percent of brand representatives polled agree that collaborating with…

by Stephanie Ventura | August 30, 2018

Four Hurdles Impeding Your Omnichannel Success

Every marketer strives to provide customers with a seamless experience across each retail touchpoint. Consumers expect that from brands, but what they experience often falls short. We…

by Patrick Tripp | August 22, 2018

RedPoint Global Cited in the Gartner 2018 Hype Cycle for Digital Marketing and Advertising

The digital marketing and advertising world has gone through a substantial amount of changes in the past few years. Between new technologies and new ways…

by Steve Zisk | August 21, 2018

The Relevancy of Customer Data Platforms

I love a good story, and the rise of the Customer Data Platform (CDP) has offered many good stories over the last 18 months. But…

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