RedPoint Global Blog

by Wendy White | May 3, 2019

Leveraging Customer Profiles to Increase Engagement

Customer experience is a competitive advantage for brands who can deliver highly relevant, hyper-personalized journeys to individual consumers. Customer profiling is the method marketers have…

by Steve Zisk | April 30, 2019

RedPoint Moves Up to the Challengers Quadrant in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs

Consumers expect great experiences, regardless of how complex they are for brands to deliver. We are seeing increasing sophistication in our customers, focused on ensuring…

by John Nash | April 24, 2019

Beyond Customer Engagement: Marketing as a Revenue-Driver

Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditionally, marketers focused on creating customer engagement in support of…

by Steve Zisk | April 18, 2019

What Marketing Clouds Don’t Get About Native CDP Functionality

Adobe and Salesforce both made a splash in the customer data platform (CDP) pool with recent announcements that they were bringing a product to market.…

by John Nash | April 16, 2019

RedPoint Customers Tell Their Omnichannel Stories at TRANSCEND19

The omnichannel customer experience was front and center during TRANSCEND19, RedPoint Global’s second customer conference, held April 4-5 at the Seaport Hotel in Boston. Speakers…

by John Nash | April 10, 2019

TRANSCEND19 Shines a Light on the Personalized Customer Experience

We chose to name RedPoint’s customer conferences Transcend because the word perfectly captures what enterprises are trying to do – go beyond limits to deliver…

by John Nash | April 3, 2019

DTC Evolution as CPG Companies Branch Out

Consumer Packaged Goods (CPG) companies have traditionally relied on their retail partners to create the last mile to the consumer, and therefore lacked a deep…

by Wendy White | April 1, 2019

What is Real-Time Interaction Management (RTIM)?

Real-time interaction management (RTIM) plays a critical role throughout the entire customer lifecycle. As hyper-personalized experiences become table stakes, brands must rise to meet customer…

by John Nash | March 27, 2019

Addressing the Gaps in Customer Experience: RedPoint Global/Harris Poll Benchmark Survey

There is a pressing strategic imperative for brands to compete on customer experience (CX) in nearly every industry. Marketers in retail, insurance, financial services, CPG,…

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