Redpoint Global Blog

by John Nash | January 7, 2020

Show Me: The Importance of Proving Out a CDP Use Case

The need to separate hype from reality was highlighted by Missouri U.S. Congressman Willard Vandiver in 1899 when he said “…Frothy eloquence neither convinces nor…

by George Corugedo | January 3, 2020

Marketing Data is Too Important to Cede Control of the Security Perimeter

Safeguarding customer data while delivering omnichannel experiences is a choreographed dance between an enterprise and marketing cloud vendors. With GDPR, CCPA, and other state data…

by Wendy White | December 19, 2019

Supercharge Digital Advertising Measurement with Anonymous CDP Environment

Attribution and measurement of display advertising is a tricky business. Traditional metrics like click-through rates (CTR) and cost-per-click (CPC) are passé to a new breed…

by Steve Zisk | December 17, 2019

Automated Machine Learning: One Size Does Not Fit All

Gartner defines automated machine learning – which it calls AutoML – as the capability of automating the process of building, deploying, and managing machine learning…

by George Corugedo | December 11, 2019

The Cloud Advantage: Control Your Own Security Perimeter

December is a popular month for year-end lists and ‘best of’ compilations. One list that no company wants to appear on, though, is a year-end…

by John Nash | December 3, 2019

Advancing Value-Based Healthcare One Patient Engagement at a Time

The New England Journal of Medicine recently published results from a study of an incentive-based payment model which looked at changes in spending, utilization, and…

by John Nash | November 25, 2019

2020 Predictions: Expect Personalization to Gain a Distinctive Edge for the Next Decade

The customer experience gap measures the difference between how marketers and consumers rate marketers’ ability to provide a personalized customer experience. According to a Harris…

by Wendy White | November 22, 2019

Beyond the Martech Stack: How a Center of Excellence Drives Competitive Advantage

A Gartner report from December 2018 does not mince words referencing the importance of an integrated digital platform to optimize customer experience, among other objectives.…

by Steve Zisk | November 18, 2019

How Does Your CDP Stack Up? The Real-Time Difference

The CDP Institute recently released its new CDP Vendor Comparison, a side-by-side look at CDP features and functionality offered by 33 vendors, including RedPoint. From…

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