RedPoint Global Blog

by Steve Zisk | September 4, 2019

Why the Right to Be Forgotten is One of the Hardest Parts of GDPR

Editor’s Note: This is the first of a two-part series on the Right to be Forgotten, also known as the Right to Erasure. Part two…

by Wendy White | August 29, 2019

Combat Message Fatigue with Personalization

This year marks a watershed moment in the history of digital advertising. According to eMarketer, digital ad spend is estimated to surpass traditional ad spend…

by John Nash | August 22, 2019

What Data Scientist Shortage? Empower Marketers to Use Machine Learning

There is general acceptance of a data scientist shortage. There is less of a consensus, however, for what this shortage means for organizations in their…

by Wendy White | August 19, 2019

Getting Started with Personalization: Include “Unknown” Visitors for Website Personalization

Thirty-seven percent of consumers in a Harris Poll survey commissioned by RedPoint said that they will no longer do business with a company that fails…

by David Raab | August 14, 2019

The Impact of Real Time on CDP

Is real-time processing a core requirement for Customer Data Platforms? Some customers say yes and some say no; not surprisingly, the answers correlate closely to…

by George Corugedo | August 9, 2019

Evolutionary Programming: The Survival of the “Fittest” Data Models

Darwinism, the universally understood “survival of the fittest” evolutionary theory, holds that reproductive success for a species depends on adapting to environmental changes over time.…

by Steve Zisk | August 7, 2019

No Data Left Behind: The Importance of a Closed-Loop Cycle for Intelligent Data Orchestration

Editor’s Note: This is the second blog in a two-part series exploring the importance of continual data infusion, orchestration, and a closed-loop data cycle over…

by John Nash | August 5, 2019

A Personalized Customer Experience Delivers Loyalty

According to a recent Monetate survey, 93 percent of companies with an advanced personalization strategy experienced revenue growth in 2018, and 77 percent of businesses…

by David Raab | July 31, 2019

What’s Needed to be a RealCDP?

The Customer Data Platform industry continues to grow as more buyers realize that CDPs offer to meet one of their most pressing needs: easy access…

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