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RedPoint Global Blog

by Brian Cleary | June 19, 2018

Why Personalization Drives the Most Effective Customer Loyalty Programs

Customer loyalty program membership has gone up, and yet the number of customers actively participating has gone down dramatically. A recent study of 28,000 consumers…

by Mike Ferguson | June 14, 2018

Why Should U.S. Retailers Care About GDPR?

Over the past year, the General Data Protection Regulation (GDPR) has become the top priority for me and people like me who work with European…

by Patrick Tripp | June 12, 2018

RedPoint Global Positioned in the Gartner 2018 Magic Quadrant for Multichannel Marketing Hubs

We’re excited to announce that RedPoint Global was recently positioned the highest for ability to execute among niche players* in the Gartner 2018 Magic Quadrant…

by Brian Cleary | June 7, 2018

How Can Data Privacy Laws Improve Personalized Marketing?

Tighter data privacy laws are a golden opportunity for forward-thinking brands. One of the essential changes necessary to comply with modern data privacy regulations is…

by John Nash | June 5, 2018

How Does a Customer Data Platform Solve These Common CMO Challenges?

Chief marketing officers (CMOs) are often tasked with executing the organization’s customer experience strategy, yet lack the foundational capabilities to fully deliver against their intent…

by Bob Parker | May 31, 2018

3 Ways a Customer Data Platform Can Increase Average Revenue Per User (ARPU)

Subscription-based businesses like mobile phone brands and cable companies face specific and differing challenges to increasing revenue growth from other industries. Where retail brands and…

by Steve Zisk | May 29, 2018

Improve Data-Driven Flexibility with the Latest Updates to the RedPoint Customer Engagement Hub

The modern customer data management landscape is a complicated one. Customers provide a veritable flood of data – 2.5 exabytes are created every day at…

by Dennis DeGregor | May 24, 2018

3 Pillars of an Exceptional Customer Experience in Banking

Over my career, I’ve been honored to serve as Chief CX Officer for Bank of America, Merrill Lynch, and Allstate. Over the decades, we’ve all…

by Patrick Tripp | May 22, 2018

Getting Personalization Right in Omnichannel Retail

The personalization tactics that retailers have traditionally used need to change. Consumers expect a more individualized retail experience than in years past and feel that…

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