RedPoint Global Blog

by Steve Zisk | March 4, 2019

What’s the Deal with Metadata? Why it Matters for CX

Consumers are generating data at a dizzying pace, leaving bits of information about preferences, habits and activities behind at every touchpoint. Multiple devices and interaction…

by Wendy White | February 28, 2019

Clienteling and the Personalized In-Store Experience

One of four talk tracks at the upcoming Shoptalk retail conference is about the transformation of physical retail as a key pillar of the next-generation…

by John Nash | February 26, 2019

RedPoint Customers TRANSCEND Customer Data Limitations to Excel at Engagement

Brands that listen to their customers know the importance of delivering a personalized customer experience. Survey after survey reveals that a customer will pay more…

by John Nash | February 21, 2019

Personally Identifiable Information (PII) and the Value Exchange

In November 2018, Marriott International announced an incident where  unauthorized access to a Starwood guest reservation database potentially compromised personally identifiable information (PII) of upward…

by John Nash | February 19, 2019

The Role of Personalization in Value-Based Care

The topic of value-based care in health and wellness has been making waves for some time. The system, which awards providers based on prevention and…

by Steve Zisk | February 12, 2019

Building vs. Buying a CDP? Why That’s Not the Only Question You Should be Asking

In January, I wrote a blog that addressed many of the common misconceptions about the customer data platform (CDP). One misconception people have is that…

by Wendy White | February 5, 2019

Super Bowl Commercial Scorecard: Which Brands Scored a Touchdown

Offense was in short supply during the New England Patriots’ hard-fought 13-3 victory over the Los Angeles Rams in Super Bowl LIII on Sunday. While…

by Buck Webb | February 4, 2019

What You Need to Know about Consumer Data Privacy Compliance

The security of personally identifiable information (PII) data is top of mind as individuals become more concerned about their data and how it’s being used.…

by RedPoint Global | January 31, 2019

RedPoint Global Included in Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM) Report Q1 2019

Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM), Q1 2019 report published earlier this month recognized RedPoint Global in three key areas: next best experience, personalization, and…

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