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RedPoint Global Blog

by Buck Webb | July 5, 2018

3 Reasons Customer Data Silos Inevitably Fail

You may be thinking: My data is in purpose-built silos. There’s no way to dismantle them. Fortunately, you don’t need to. Those silos were built…

by Steve Zisk | July 3, 2018

3 Top Identity Resolution Use Cases for Marketers

Identity resolution capabilities are increasingly critical in an age where consumers leverage multiple devices and multiple channels to interact with brands. Only a few years…

by Kirk Hanson | July 2, 2018

Achieving True Customer Personalization & Engagement: 1 Prerequisite, 5 Priorities

The bar has been raised on customer engagement, and it’s incredibly easy to fall short. Consumers have shown with their dollars that they will flock…

by Steve Zisk | June 28, 2018

What Should Financial Institutions Look for in a Customer Data Platform?

Financial institutions are unique among consumer-facing organizations in that their products primarily take the form of ongoing services. A bank account, a credit card, and…

by Buck Webb | June 26, 2018

10 Questions to Ask Your Customer Data Platform Vendor

Does this sound a bit too familiar? Articles and whitepapers espouse the benefits of a holistic view of the customer. You agree, but your data…

by John Nash | June 21, 2018

Personalize the Member Experience to Improve Results

The shift to consumer-centric healthcare is forcing healthcare payers and providers to rethink how they engage their members. Retailers, creative partnerships between payers and providers…

by George Corugedo | June 20, 2018

RedPoint Global Named Finalist in Microsoft Partner of the Year Award for Artificial Intelligence

RedPoint Global was recently named a finalist in the artificial intelligence (AI) category for Microsoft’s 2018 Partner of the Year Awards. RedPoint Global was honored…

by Brian Cleary | June 19, 2018

Why Personalization Drives the Most Effective Customer Loyalty Programs

Customer loyalty program membership has gone up, and yet the number of customers actively participating has gone down dramatically. A recent study of 28,000 consumers…

by Mike Ferguson | June 14, 2018

Why Should U.S. Retailers Care About GDPR?

Over the past year, the General Data Protection Regulation (GDPR) has become the top priority for me and people like me who work with European…

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