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Don’t Let Architecture Terminology Get in the Way of How CDPs Can Power Your Business Outcomes
In the ongoing discourse over how CDPs fit within a Martech ecosystem, there is a divide over perceived advantages and dis...
Featured
In the ongoing discourse over how CDPs fit within a Martech ecosystem, there is a divide over perceived advantages and dis...
Rising costs due to inflation, supply chain disruptions and severe weather events are among several economic and natural e...
After listening to the Q2 earnings calls of several health insurers, Forrester discovered some commonalities in terms of t...
In the first two parts of Redpoint’s webinar series on identity resolution, we examined the various types and explored why...
As a bridge between the physical and digital worlds, it is no surprise that the Internet of Things (IoT) is gaining tracti...
In the first blog in this series we addressed the core definition of identity resolution and the use cases that are critic...
In a previous blog post, we explored the purpose for augmenting data quality and outlined how augmentation benefits severa...
Preference management and consent management in the realm of customer experience, while often used interchangeably, are re...
Redpoint was recognized as a Leader in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs. According to Ga...
Increasing privacy restrictions and tracking mechanisms like the third-party cookie becoming obsolete are thrusting identi...
To improve customer retention, avoid sending irrelevant emails or product recommendations. That is one of the lessons lear...
What is augmented data quality? Augmented data quality, at a basic level, simply means augmenting human and/or automated p...
Scale can mean many different things. In the context of the delivery of an omnichannel customer experience (CX), scale is ...
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