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RedPoint Global Blog

by Dennis DeGregor | May 24, 2018

3 Pillars of an Exceptional Customer Experience in Banking

Over my career, I’ve been honored to serve as Chief CX Officer for Bank of America, Merrill Lynch, and Allstate. Over the decades, we’ve all…

by Patrick Tripp | May 22, 2018

Getting Personalization Right in Omnichannel Retail

The personalization tactics that retailers have traditionally used need to change. Consumers expect a more individualized retail experience than in years past and feel that…

by Buck Webb | May 17, 2018

3 Reasons to Ditch Your Marketing Cloud

The hype surrounding marketing clouds hasn’t entirely faded, but I constantly meet marketers who are disenchanted with the reality. They know exactly what they want…

by Mike Ferguson | May 15, 2018

What Is Customer Data Management?

I’m writing this blog post in the days running up to the compliance deadline for GDPR, the EU regulations for the responsible control and management…

by Bill Porto | May 10, 2018

Is Artificial Intelligence Becoming a Mainstream Enterprise Technology?

Artificial intelligence has long been used at the periphery of the business. Maybe brands deployed an intelligent routing system on their phones, or leveraged a…

by Brian Cleary | May 8, 2018

How Can CMOs Meet the Connected Customer?

The job of the chief marketing officer (CMO) has changed along with the nature of the customer’s path to purchase. As consumers have moved away…

by John Nash | May 3, 2018

How to Build a Consumer-Centric Healthcare Organization

Healthcare has a customer engagement problem. The reason why is easy to understand: healthcare organizations interact with consumers episodically, have a long history of emphasizing…

by Patrick Tripp | May 2, 2018

New RedPoint Capabilities Embrace the Open Garden Approach to Marketing

The marketing technology world is going to remain fragmented for some time. To understand why, one doesn’t need to look further than Scott Brinker’s 2018…

by Steve Zisk | April 26, 2018

A System of Record Is Not a Unified Customer Profile

With all the terminology in the marketing technology industry, understanding what makes one concept different from another can become a lesson in frustration. Often people…

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