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RedPoint Global Blog

by Steve Zisk | January 9, 2019

CDP Myths Debunked: More Than Just Another Data Platform

The standard definition of a customer data platform (CDP) invites some misconceptions, primarily because the definition put forth by the Customer Data Platform Institute in…

by Dale Renner | January 2, 2019

Evolution of the Customer Experience and the Role of Data

Customers have the power in today’s competitive marketplace. Traditional loyalty measures no longer apply; instead, consumers are loyal to the brand that provides the best…

by John Nash | December 28, 2018

What is Data Ingestion? Why Context Matters in a Data Ingestion Strategy for CX

Data ingestion refers to importing data to store in a database for immediate use, and it can be either streaming or batch data. With an…

by John Nash | December 19, 2018

The Future of Customer Experience: 2019 Predictions

As any meteorologist or sportswriter will attest, there’s little upside in the prediction business. You’re expected to be right. If you’re wrong, however, a legion…

by Wendy White | December 17, 2018

Exploring Innovations to Personalize the Customer Retail Experience: NRF 2019

One analysis of this year’s holiday shopping encapsulates why it’s so important for retailers to engage the omnichannel consumer with personalized content and offers. According…

by John Nash | December 13, 2018

RedPoint Takes its Customer Conference to New Heights with TRANSCEND19

It’s been just over a year since the inaugural RedPoint Global Customer Conference, and many of the trends and innovations that engaged marketers at that…

by Steve Zisk | December 11, 2018

Identity Resolution and its Effect on CX

One of the definitions of the word “identity” is the distinguishing character or personality of an individual. Since the beginning of advertising, brands and marketers…

by Steve Zisk | December 6, 2018

Data and the Empowered Customer

It’s abundantly clear that customers’ expectations are greater than ever and climbing higher with every disruptive startup and technology. What’s not so clear to many…

by John Nash | December 3, 2018

How to Meet the Connected Customer’s Expectations

The modern customer has upended traditional interactions between brands and consumers. As recently as 10 years ago, brands could emphasize a small handful of channels…

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