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Now is the Time to Set Ambitious Marketing Goals
Resistance to new ideas is a universal concept, famously espoused by author and sometime inventor Mark Twain, who once sai...
Redpoint Blog
Does Your MarTech Stack Measure Up? Risk vs. Reward in the Age of Customer Experience
Reassessing any part of the MarTech stack is always a game of risk vs. reward. This holds true really for any enterprise t...
Personalization Scores A Big Hit in Super Bowl LIV Commercials
Three consecutive touchdown drives to overcome a 10-point deficit in the fourth quarter propelled the Chiefs to their firs...
A Personalized CX and Real-Time Shine Through at NRF 2020
Sustainability, loyalty programs, AI, and a re-imagined in-store experience were just a few of the session topics and gene...
A CDP Implementation Reference Guide: What You Need to Know
Implementing a CDP is a little bit like setting up a smart TV. If your goal is to binge watch "Stranger Things" or a t...
Data Privacy, Data Quality, and Data Governance: Experts Weigh In
The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality a...
Clear the Hurdles for a Personalized Customer Experience
Providing a hyper-personalized experience for the always-on, continuously connected consumer across the complete cus...
Redpoint Introduces Enhancements to Data Management and Security with Rollout of Version 9.0
To be considered an enterprise-grade Customer Data Platform, a solution must ingest data from all sources, retain full det...
Commercial Excellence Begins with "Personalization Excellence"
A recent McKinsey article claims that a “tech-enabled transformation” across the commercial function for industrial co...
Show Me: The Importance of Proving Out a CDP Use Case
The need to separate hype from reality was highlighted by Missouri U.S. Congressman Willard Vandiver in 1899 when he said ...
Marketing Data is Too Important to Cede Control of the Security Perimeter
Safeguarding customer data while delivering omnichannel experiences is a choreographed dance between an enterprise and mar...
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