By Business Challenge
Role
Industry
By Business Challenge
Role
Industry
Consumers increasingly demand personalized experiences across all channels, and will look elsewhere if a brand fails to deliver. In the recent Harris Poll survey commissioned…
Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both strategy and execution. Marketing must accept that organizing…
A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates, happy…
Published in 2007, Tom Davenport’s groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data…
There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and…
It’s that time of year again. We are soon approaching the holiday shopping rush. As consumer preferences and behaviors evolve, brands and retailers need to…
The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP. While over…
The Westin Research Center periodically updates a comprehensive state privacy law comparison, a one-page document that breaks down the status of data privacy laws across…
What is Clienteling? Clienteling is a technique used by retail sales associates to establish long-term relationships with customers based on data about their preferences, behaviors,…
