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By Business Challenge
Role
Industry
In the race to personalize the customer experience, marketers who work with siloed data in traditional relational database management systems (RDBMS) have become practiced in…
Astute brands know that the exchange of legal tender when a customer makes a purchase is not necessarily the most valuable part of the transaction.…
Amazon, long a pioneer in the personalization of the consumer digital experience, is cementing a new reputation as a serious player in the physical retail…
In aviation, senses can play tricks on a pilot. A loss of visual reference can lead to a sensory illusion where a pilot’s perception is…
Compliance with new data privacy regulations is a top priority for companies worldwide. The California Consumer Privacy Act (CCPA) and General Data Protection Regulation (GDPR),…
Consumers are generating data at a dizzying pace, leaving bits of information about preferences, habits and activities behind at every touchpoint. Multiple devices and interaction…
One of four talk tracks at the upcoming Shoptalk retail conference is about the transformation of physical retail as a key pillar of the next-generation…
Brands that listen to their customers know the importance of delivering a personalized customer experience. Survey after survey reveals that a customer will pay more…
In November 2018, Marriott International announced an incident where unauthorized access to a Starwood guest reservation database potentially compromised personally identifiable information (PII) of upward…
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