Redpoint Global Blog

by Wendy White | November 14, 2019

Advanced Personalization: Complex Yes, Complicated No

Consumers increasingly demand personalized experiences across all channels, and will look elsewhere if a brand fails to deliver. In the recent Harris Poll survey commissioned…

by John Nash | November 12, 2019

For Marketing to Drive Revenue, Say Goodbye to Lists Forever

Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both strategy and execution. Marketing must accept that organizing…

by Todd Hinton | November 5, 2019

Real-Time Data Aggregates for Today’s Dynamic Customer Journeys

A customer who drives away from a home improvement retailer with a new refrigerator has little awareness of the domino effect the transaction generates, happy…

by John Nash | November 1, 2019

Customer Journeys are Dynamic, Your Engagement Technology Should Be as Well

Published in 2007, Tom Davenport’s groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data…

by George Corugedo | October 30, 2019

Top 10 Benefits of Rules-Based Orchestration

There is not a single multinational company thriving today that would deploy an integrated supply chain system that failed to account for volatility, disruption, and…

by John Nash | October 23, 2019

Survey Says: Personalization is on Shoppers’ Holiday Wish List

It’s that time of year again. We are soon approaching the holiday shopping rush. As consumer preferences and behaviors evolve, brands and retailers need to…

by Steve Zisk | October 17, 2019

Key Questions to Ask When Evaluating an Enterprise CDP

The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP. While over…

by Todd Hinton | October 15, 2019

An Avalanche of State Privacy Laws is Coming: What You Need to Know

The Westin Research Center periodically updates a comprehensive state privacy law comparison, a one-page document that breaks down the status of data privacy laws across…

by Redpoint Global | October 10, 2019

What is Clienteling and How Does it Impact Personalization?

What is Clienteling? Clienteling is a technique used by retail sales associates to establish long-term relationships with customers based on data about their preferences, behaviors,…

View Older PostsView Newer Posts