The Future of the CMO

October 22, 2019

The Future of the CMO

One of sixty CMOs interviewed for an extensive report on the “State of the CMO”, John Nash discusses the role that the CMO needs to…

October 21, 2019

How machine learning and IoT increase customer lifetime value

RedPoint Co-Founder and CTO George Corugedo, writes for IoT Agenda and shares how AI and machine learning can help companies take a large step in…

October 16, 2019

Barneys has four possible futures

RedPoint CMSO John Nash weighs in on the fate of Barneys New York, citing that creating a personalized customer experience is a facet the company…

October 15, 2019

What Future-Forward Marketers Know – And You Should Too

RedPoint Global Senior Product Marketing Manager Steve Zisk shares the three things that tomorrow’s marketers need to know about data management and customer experience.

October 10, 2019

B2B Tech CMOs on Leveraging Data to Strategically Cater to Buyers

RedPoint CMO John Nash quoted in a piece on how the buying process is changing for today’s enterprises and the role data plays in decisioning.

October 8, 2019

Message Fatigue No More: CDPs & Personalization to the Rescue

In a byline article, RedPoint Sr. Marketing Manager Wendy White highlights the ways CDPs and anonymous CDPs can be used to help businesses combat message…

October 4, 2019

Make Every Week Customer Service Week as the Holidays Approach

Designated Customer Service Week in 1992, the first week of October is annually recognized as a point in time where brands should focus on #CX,…

October 3, 2019

CMO’s top 8 martech stories for the week – 3 October 2019

CMO by IDG profiles the recent funding news from RedPoint in its weekly news round-up.

October 2, 2019

Masters of Customer Experience

Profile piece interviewing RedPoint Global CTO and Co-Founder George Coregudo about how RedPoint’s approach to the CDP and digital transformation for B2C enterprises.

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