What’s Under the Hood of a Customer Data Platform?

February 24, 2020

What’s Under the Hood of a Customer Data Platform?

Redpoint Global’s Senior Product Marketing Manager Steve Zisk shares his personal analysis of the CDP industry with Dom Nicastro for CMSWire.

February 21, 2020

Marketing in 2020 and Beyond: How to Close the CX Gap

Redpoint Global’s Chief Marketing and Strategy Officer John Nash recently shared four marketing predictions for 2020 regarding how brands can close the gap in customer…

February 21, 2020

71% of patients are ‘frustrated’ with healthcare experience: report

Redpoint’s February 2020 survey of a 1,000 consumers via Dynata revealed a need for deeper personalization in the healthcare communication process.

February 18, 2020

75% of U.S. Consumers Wish Their Healthcare Experiences Were More Personalized, Redpoint Global Survey Reveals

Patients would visit their healthcare provider more often if the experience was catered to them as individuals

February 6, 2020

4 Factors That Can Help You Choose the Right Customer Data Platform

Redpoint CMSO John Nash highlights the challenges facing CDP buyers in 2020 to specifically look at their individual business needs and then determine which solution…

February 4, 2020

How Xanterra is making CX magic with marketing

Xanterra CMO Betsy O’Rourke discusses how working with Redpoint has enabled Xanterra to drive revenue while taking a data-driven approach to implementing these initiatives.

January 8, 2020

New Year, New Marketing Strategy: What Industry Leaders Expect To See In 2020

With a new year comes a new marketing strategy. Redpoint’s Chief Marketing and Strategy Officer John Nash shares his prediction for the industry’s future and…

January 3, 2020

Evolutionary AI: Survival of the Fittest

Redpoint Co-Founder and Chief Technology Officer George Corugedo tackles evolutionary AI, highlighting how customer engagement machine learning models determine the winners and losers in the…

December 20, 2019

How to get value from customer insights data

Redpoint Global’s CDP was shortlisted in an industry piece for its ability to gather and use data effectively in order to get the most value…

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