Three Strategies for Travel Brands to Enhance the Customer Experience

September 20, 2019

Three Strategies for Travel Brands to Enhance the Customer Experience

RedPoint Global Chief Marketing and Strategy Officer John Nash writes about how innovative travel brands can use data and personalization to transform their customer relationships.

September 5, 2019

How Banks and Credit Unions Can Solve The Personalization Riddle

Sr. Product Marketing Manager Steve Zisk writes about how financial institution marketers can meet increased consumer expectations, overcoming challenges because of privacy, compliance and data-silo…

September 4, 2019

Le Tote Buying Lord & Taylor from Hudson’s Bay for $100M

John Nash, CMO at RedPoint Global, shares why Le Tote’s acquisition of Lord & Taylor is another sign of how consumer preferences are changing the…

September 3, 2019

Marketing’s Role as a Revenue Engine: Lessons from the Front Line

RedPoint’s CMO John Nash writes about how marketing’s mission has shifted from CRM to CMR – customer-managed relationships – which acknowledges that the customer is…

August 6, 2019

Marketers Are Missing the Mark: Three Tactics to Close the Customer Experience Gap

Byline article from Chief Marketing and Strategy Officer John Nash on tactics for brands to close the experience gap between consumer and marketer assessments of…

July 25, 2019

5 Reasons CMOs are Facing an Uphill Battle

Reporter Dom Nicastro spoke with CMO John Nash and others about the changing nature of today’s CMO and the increasing role of revenue generation at…

July 22, 2019

Get to Know John Nash, Chief Marketing and Strategy Officer

In the newsletter for CMO Council, Marketing Magnified, John Nash is interviewed about his background, the changing role of the CMO, and thoughts on the…

July 16, 2019

The CRM Top 100 Companies in Customer Service, Marketing, and Sales

RedPoint Global was highlighted as one of Destination CRM‘s Top 100 companies in Customer Service and Marketing.

July 15, 2019

Amazon Prime Day Brings Sales, and Risks, for Retailers

RedPoint Chief Marketing & Strategy Officer John Nash has advice for retailers trying to keep up with Amazon Prime Day. As he told The New…

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