CMO John Nash writes about how brands can work to satisfy the consumer demand for consistent personalization across every channel and touchpoint, both in addressable…
MarTech Advisor outlines questions for companies to ask of CDP vendors and ranks the top 10 of 60 CDP products.
David Henzel, CEO of LTVplus, wrote a general piece on customer experience management and quoted the RedPoint Global/Harris Poll data on personalization.
RedPoint Chief Marketing and Strategy Officer John Nash discusses the role personalization can play in the rehab of a bad customer experience reputation.
Writer Dan Berthiaume highlights results from the recent Dynta/RedPoint Global Holiday survey.
RedPoint Global CMO John Nash speaks with Editor Phil Britt about the role customer journey management should play in modern loyalty programs.
General industry Q&A with RedPoint CTO George Corugedo about the how RedPoint differentiates itself in a crowded marketplace.
MarketingLand highlights results from RedPoint/Dynata Research survey of consumers about how retailer’s ability to deliver personalized content for them during the holiday season has the…
Shoppers’ #1 holiday wish: Stop receiving irrelevant brand offers