Data Management

by Todd Hinton | October 15, 2019

An Avalanche of State Privacy Laws is Coming: What You Need to Know

The Westin Research Center periodically updates a comprehensive state privacy law comparison, a one-page document that breaks down the status of data privacy laws across…

by Steve Zisk | October 8, 2019

Beyond the Chatbot: RPA’s Role in Automating Customer Engagement Processes

A chatbot is the “face” of the automation revolution (pun intended) because it represents how most customers experience business automation. There are, however, multiple notions…

by John Nash | September 30, 2019

Why Customer Permissions Must be Applied Dynamically in the Customer Lifecycle

In Gartner’s 2018 State of Personalization survey, 74 percent of organizations surveyed said they struggle to scale personalization efforts, finding it difficult to balance a…

by George Corugedo | September 26, 2019

Data Modeling in a Lights-Out Environment

Many companies that use artificial intelligence (AI) to power a business process do so with a “keeping up with the Joneses” philosophy. It’s like buying…

by Steve Zisk | September 12, 2019

The Right to Be Forgotten as a Vehicle for Building Customer Trust

Editor’s Note: This is the second of a two-part series on the Right to be Forgotten clause of the General Data Protection Regulation. Part 1…

by Steve Zisk | September 4, 2019

Why the Right to Be Forgotten is One of the Hardest Parts of GDPR

Editor’s Note: This is the first of a two-part series on the Right to be Forgotten, also known as the Right to Erasure. Part two…

by Wendy White | August 29, 2019

Combat Message Fatigue with Personalization

This year marks a watershed moment in the history of digital advertising. According to eMarketer, digital ad spend is estimated to surpass traditional ad spend…

by John Nash | August 22, 2019

What Data Scientist Shortage? Empower Marketers to Use Machine Learning

There is general acceptance of a data scientist shortage. There is less of a consensus, however, for what this shortage means for organizations in their…

by Wendy White | August 19, 2019

Getting Started with Personalization: Include “Unknown” Visitors for Website Personalization

Thirty-seven percent of consumers in a Harris Poll survey commissioned by RedPoint said that they will no longer do business with a company that fails…

View Older Posts