Data Management

by John Nash | March 4, 2020

To Optimize Revenue Growth, Tune in to Customer Lifetime Value

A Harvard Business Review study found that personalization lifts revenues by 10 percent or more, and delivers between five and eight times the return on…

by George Corugedo | February 27, 2020

Is Your Marketing Platform Ready for Prime Time?

With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving revenue and innovative customer experiences. The rise of software-as-a-service (SaaS)…

by TJ Prebil | February 25, 2020

Align MarTech and AdTech to Avoid Over-Targeting and Supercharge Personalization

Disconnected AdTech and MarTech systems often have differing goals and run list-based campaigns for audiences that are defined at a set moment in time. From…

by Redpoint Global | February 19, 2020

Survey Says: Healthcare Personalization Has Room to Grow

While some consumers equate their healthcare experiences with waiting in line at the DMV, the upside is that there is tremendous opportunity to change the…

by Kirk Hanson | February 14, 2020

How to Shorten the Redpoint Data Management Learning Curve

Redpoint Data Management (RPDM) is a feature rich, enterprise data management application that functions across both traditional and Big Data architectures all within a single…

by Steve Zisk | February 13, 2020

Does Your MarTech Stack Measure Up? Risk vs. Reward in the Age of Customer Experience

Reassessing any part of the MarTech stack is always a game of risk vs. reward. This holds true really for any enterprise technology, but it…

by John Nash | February 3, 2020

A Personalized CX and Real-Time Shine Through at NRF 2020

Sustainability, loyalty programs, AI, and a re-imagined in-store experience were just a few of the session topics and general themes from NRF 2020. Roughly 40,000…

by Steve Zisk | January 30, 2020

A CDP Implementation Reference Guide: What You Need to Know

Implementing a CDP is a little bit like setting up a smart TV. If your goal is to binge watch “Stranger Things” or a trending…

by Redpoint Global | January 24, 2020

Data Privacy, Data Quality, and Data Governance: Experts Weigh In

The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality and data governance, raising new questions about the…

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