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The security of personally identifiable information (PII) data is top of mind as individuals become more concerned about their data and how it’s being used.…
In hindsight, a poor customer experience I had during the holidays with a big box retailer before NRF 2019 Retail’s Big Show was somewhat serendipitous,…
If you are a typical retail consumer, you’ve likely bought an item online and picked it up at a store sometime in the past year.…
Data quality is a major factor in delivering personalized experiences to today’s customers. If your data is not up to par, hyper-personalization at scale runs…
A PwC study revealed that consumers will pay more and share more data with companies that can provide a relevant, personal customer experience. In the…
Data ingestion refers to importing data to store in a database for immediate use, and it can be either streaming or batch data. With an…
As any meteorologist or sportswriter will attest, there’s little upside in the prediction business. You’re expected to be right. If you’re wrong, however, a legion…
It’s been just over a year since the inaugural RedPoint Global Customer Conference, and many of the trends and innovations that engaged marketers at that…
One of the definitions of the word “identity” is the distinguishing character or personality of an individual. Since the beginning of advertising, brands and marketers…
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