
Why CX is the Right Rx for Healthcare
Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...
Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...
In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...
What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...
In a recent Dynata survey commissioned by Redpoint about the 2020 holiday shopping season, 70 percent of consumers said th...
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...
Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and fiv...
For years, a prevailing thought was that a great customer experience began at the store. It’s where a brand’s identity too...
One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...
There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...
The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of...
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