By Business Challenge
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By Business Challenge
Role
Industry
A Harvard Business Review study found that personalization lifts revenues by 10 percent or more, and delivers between five and eight times the return on…
With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving revenue and innovative customer experiences. The rise of software-as-a-service (SaaS)…
Disconnected AdTech and MarTech systems often have differing goals and run list-based campaigns for audiences that are defined at a set moment in time. From…
While some consumers equate their healthcare experiences with waiting in line at the DMV, the upside is that there is tremendous opportunity to change the…
Redpoint Data Management (RPDM) is a feature rich, enterprise data management application that functions across both traditional and Big Data architectures all within a single…
Reassessing any part of the MarTech stack is always a game of risk vs. reward. This holds true really for any enterprise technology, but it…
Sustainability, loyalty programs, AI, and a re-imagined in-store experience were just a few of the session topics and general themes from NRF 2020. Roughly 40,000…
Implementing a CDP is a little bit like setting up a smart TV. If your goal is to binge watch “Stranger Things” or a trending…
The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality and data governance, raising new questions about the…
