Redpoint Global Moves Up in Challengers Quadrant of the 2020 Gartner Magic Quadrant for Multichannel Marketing Hubs
For the second year in a row, Redpoint Global is profiled as a Challenger in the 2020 Gartner Magic Quadrant for Multichan...
Data Management
The New “Birds of a Feather”: Real-Time, Dynamic Audience Selection with Automated Machine Learning
In a recent article in MIT Technology Review, “How AI is changing the customer experience” a survey of more than 1,000 bus...
Satisfy the Customer Expectation for a Personalized Experience with Intelligent Orchestration
What is intelligent orchestration? Intelligent orchestration is the consistent delivery of relevant, contextually awar...
The Demise of the Third-Party Cookie Opens New Methods of Engagement
Google’s announcement that Chrome will join Firefox and Safari in phasing out third-party cookies by the end of 2021 appea...
Digital Transformation Just Became Accelerated
As we hunker down practicing safe social distancing, doing our part to flatten the curve and hopefully slow the spread of ...
Reduce Gaps in Care and Drive Better Health Outcomes with Personalized Engagement
While much of the healthcare industry has been turned upside down because of COVID-19, the global pandemic is a reminder t...
To Optimize Revenue Growth, Tune in to Customer Lifetime Value
A Harvard Business Review study found that personalization lifts revenues by 10 percent or more, and delivers between five...
Is Your Marketing Platform Ready for Prime Time?
With few exceptions, marketing technologies have fallen short of being enterprise-grade technology capable of driving reve...
Align MarTech and AdTech to Avoid Over-Targeting and Supercharge Personalization
Disconnected AdTech and MarTech systems often have differing goals and run list-based campaigns for audiences that are...
Survey Says: Healthcare Personalization Has Room to Grow
While some consumers equate their healthcare experiences with waiting in line at the DMV, the upside is that there is ...
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