Data Management

by George Corugedo | February 13, 2018

Rethink Master Data Management for Customer Engagement Success

Master data management (MDM) has gained a poor reputation over the years. This largely stems from traditional MDM projects taking a long time to produce…

by Buck Webb | January 25, 2018

3 Obstacles to Maximizing the Value of Customer Data

The true value of customer data lies in its ability to provide context. This can only occur when that data is connected across silos. Unfortunately,…

by Steve Zisk | January 3, 2018

3 Questions CMOs Should Ask About Their Data Management Architecture

Our digital hyperactivity produces 2.5 exabytes of data every day –  the storage space needed for that much information is the equivalent of 150 million…

by Patrick Tripp | December 19, 2017

9 Predictions for Marketing Technology in 2018

The marketing world and the technology that supports it are in a constant state of flux. Solutions and techniques appear and fade away rapidly, customer…

by Todd Hinton | December 18, 2017

3 Elements of Ironclad Customer Data Quality Management

Data quality should be a strategic priority for any business, if it isn’t already. Exploding data volumes and the modern omnichannel customer experience have created…

by Steve Zisk | December 13, 2017

Data Cleansing: 6 Considerations for Clean Customer Data

Over 50 percent of businesses spend more time cleaning their data than actually using it, according to research from TDWI. So, the adage “garbage in,…

by Steve Zisk | December 5, 2017

Better Personalization Unlocked with New RedPoint Data Management Updates

The amount of data produced annually worldwide will hit 163 zettabytes by 2025. IDC, which made this prediction, says that data creation will shift from entertainment content…

by Todd Hinton | November 29, 2017

Why Is Master Data Management Vital to Customer Engagement Success?

The volume of data generated every day is exploding. IDC recently estimated that the “digital universe” will increase to 40 zettabytes of information by 2020, and…

by Carol Wolicki | November 21, 2017

Inspiration Abounded at the RedPoint Customer Conference

The inaugural RedPoint Global Customer Conference with an energized, sold-out crowd of attendees sped by way too quickly. Participants packed the Hilton Back Bay hotel…

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