Data Management

by John Nash | October 16, 2018

Decrease Risk Through A Holistic View of Data

Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage. That’s crucial in today’s environment, where the…

by Steve Zisk | August 21, 2018

The Relevancy of Customer Data Platforms

I love a good story, and the rise of the Customer Data Platform (CDP) has offered many good stories over the last 18 months. But…

by Patrick Tripp | August 9, 2018

Humanizing the Experience with a Single Customer View

For at least the last decade, marketers across industries have strived to pull together a 360-degree view, or single customer view, that collects insights on…

by Mike Ferguson | August 7, 2018

3 Steps Retailers Should Take to Benefit from the Internet of Things

The rise of the Internet of Things (IoT) is an opportunity for retailers to unify physical and online customer experience strategies. Up until now, retailers…

by Bill Porto | August 2, 2018

3 Reasons Evolutionary Machine Learning Drives Digital Transformation

Machine learning systems are among the most useful technologies on the market today. This is especially true for brands seeking to optimize their digital transformation;…

by Buck Webb | August 1, 2018

How are the Cloud Wars Ramping Up in Retail?

The new form of the marketing stack is shaking up the cloud wars between Google, Amazon, and Microsoft. Google in particular appears to be declaring…

by Mike Ferguson | July 26, 2018

How Is the Internet of Things Changing Retail Customer Engagement?

Back in 2002, Stephen Spielberg’s Minority Report blew my mind with a vision of a near-future where technology has changed day-to-day life beyond recognition. There’s…

by Brian Cleary | July 25, 2018

How to Personalize Retail Interactions Without Being Creepy

The line between a positive brand experience and a creepy one is easy to miss, especially for marketers focused on personalizing customer engagement. Brands collect…

by Patrick Tripp | July 24, 2018

Now GDPR Has Launched – What Do You Need to Do?

At the end of the movie Finding Nemo, Gil and the Tank Gang manage to escape from the dentist’s office in Sydney when he decides…

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