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Customer data platforms (CDPs) are still emerging as a solution class. The resulting fungibility from this status has led to extensive confusion in the marketplace,…
The rise of big data has impacted everything, but healthcare payers and providers have felt a stronger impact than many others. The reason is that…
Data preparation has long been one of the most time-consuming tasks in data management. Today, 80 percent of data scientists spend more time preparing data…
The impact of the European Union’s General Data Protection Regulation (GDPR) has been felt worldwide. Its stated goal of providing greater control over personal data…
Identity resolution is a key facet of any customer data platform worth the name. After all, the entire point of unifying consumer data across functional…
Within an organization, a “single customer view” can mean many things. Marketers, operations managers, sales teams, and service organizations might all define and use it…
Editor’s Note: This is a guest post from Mary Kay Scholtens, Principal, Strategic Data Sourcing, at Allant Group. Staying relevant is the key to surviving in…
One of the things that I really enjoy at RedPoint Global is being part of the team hiring great people. During the interview process, I…
Interest in customer data platforms (CDPs) has exploded in the past five years. With good reason, because CDPs solve perhaps the most pernicious problem facing…
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