Data Management

by Steve Zisk | December 5, 2017

Better Personalization Unlocked with New RedPoint Data Management Updates

The amount of data produced annually worldwide will hit 163 zettabytes by 2025. IDC, which made this prediction, says that data creation will shift from entertainment content…

by Todd Hinton | November 29, 2017

Why Is Master Data Management Vital to Customer Engagement Success?

The volume of data generated every day is exploding. IDC recently estimated that the “digital universe” will increase to 40 zettabytes of information by 2020, and…

by Carol Wolicki | November 21, 2017

Inspiration Abounded at the RedPoint Customer Conference

The inaugural RedPoint Global Customer Conference with an energized, sold-out crowd of attendees sped by way too quickly. Participants packed the Hilton Back Bay hotel…

by John Nash | November 16, 2017

The Next Step: The New RedPoint Global Brand

Since its founding, RedPoint Global has always stood for flawless execution that delights our customers. Our founders chose the name RedPoint partly to reflect this…

by Todd Hinton | October 25, 2017

Are You Solving the Right Big Data Problem?

Marketers and chief data officers must contend with ever-growing volumes of data in their day-to-day lives. This truth has resulted in “big data” morphing from…

by Patrick Tripp | September 27, 2017

The Rise of Zero Segment Marketing

Personalizing the customer experience is every marketer’s goal. And with good reason: McKinsey recently found that a high-impact recommendation conveying a relevant message is up…

by Kirk Hanson | September 13, 2017

How Does a Customer Data Platform Fit into Your Marketing Stack?

All too often, it is a fragmented marketing stack that prevents companies from engaging their connected customer in the moment of need. Part of the…

by Carol Wolicki | August 29, 2017

Inaugural RedPoint Customer Conference Kicks Off October 19

On October 19th and 20th in Boston’s historic Back Bay, RedPoint will bring together marketing innovators from across the globe to share their stories and…

by George Corugedo | August 9, 2017

What is Agile Master Data Management?

Master data management (MDM) projects tend to fail. The primary reason is speed; MDM initiatives often move too slowly to be valuable. It’s not uncommon…