Data Management

For a time, Apache Hadoop was almost synonymous with big data. Like Band-Aid for bandage, Google for search and other comm...

Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...

In a recent Forbes 2021 predictions column, the No. 1 prediction – for the fifth consecutive year – was that customers wil...

What is dynamic offer management? The traditional definition – the dynamic altering of the contents of an offer to better ...

In a recent Dynata survey commissioned by Redpoint about the 2020 holiday shopping season, 70 percent of consumers said th...

As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...

Albert Einstein once said that if had an hour to solve a problem, he’d spend 55 minutes thinking about the problem and fiv...

For years, a prevailing thought was that a superior customer experience began at the store. It’s where a brand’s identity ...

One performance metric commonly touted in ads for sports cars is the acceleration speed from 0-60 mph. The ads, however, f...

There is ample confusion in the marketplace about customer data platforms (CDPs) and digital transformation in general. Wi...

The U.S. Department of Commerce study hit like a thunderbolt. In March and April, coinciding with the first eight weeks of...

One could look back at our 2020 predictions column and conclude that we were right that “marketers will have their hands f...