Data Management

by Todd Hinton | April 24, 2018

5 Ways to Tell If You Have a Customer Data Platform

Customer data platforms (CDPs) are still emerging as a solution class. The resulting fungibility from this status has led to extensive confusion in the marketplace,…

by Todd Hinton | April 17, 2018

How Healthcare Payers and Providers Can Harness Big Data for Big Results

The rise of big data has impacted everything, but healthcare payers and providers have felt a stronger impact than many others. The reason is that…

by Todd Hinton | April 3, 2018

4 Steps to More Efficient Data Preparation

Data preparation has long been one of the most time-consuming tasks in data management. Today, 80 percent of data scientists spend more time preparing data…

by Patrick Tripp | March 27, 2018

How Can Marketers Streamline Their GDPR Compliance Efforts?

The impact of the European Union’s General Data Protection Regulation (GDPR) has been felt worldwide. Its stated goal of providing greater control over personal data…

by Steve Zisk | March 22, 2018

This Is How Identity Resolution Works in a Customer Data Platform

Identity resolution is a key facet of any customer data platform worth the name. After all, the entire point of unifying consumer data across functional…

by Todd Hinton | March 20, 2018

3 Key Building Blocks of Your Single Customer View

Within an organization, a “single customer view” can mean many things. Marketers, operations managers, sales teams, and service organizations might all define and use it…

by Mary Kay Scholtens | March 15, 2018

Find the “Relevance” in Your Data

Editor’s Note: This is a guest post from Mary Kay Scholtens, Principal, Strategic Data Sourcing, at Allant Group.  Staying relevant is the key to surviving in…

by Mike Ferguson | March 13, 2018

Deduction or Inference? The Science of Identity Resolution for Marketers

One of the things that I really enjoy at RedPoint Global is being part of the team hiring great people.  During the interview process, I…

by George Corugedo | March 5, 2018

What Should You Look for in a Customer Data Platform?

Interest in customer data platforms (CDPs) has exploded in the past five years. With good reason, because CDPs solve perhaps the most pernicious problem facing…

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