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By Business Challenge
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Industry
CEO Dale Renner engages with a panel at the 2017 RedPoint Customer Conference. It’s been just over a year since the inaugural RedPoint Global Customer…
One of the definitions of the word “identity” is the distinguishing character or personality of an individual. Since the beginning of advertising, brands and marketers…
It’s abundantly clear that customers’ expectations are greater than ever and climbing higher with every disruptive startup and technology. What’s not so clear to many…
The modern customer has upended traditional interactions between brands and consumers. As recently as 10 years ago, brands could emphasize a small handful of channels…
There is a palpable anxiety among marketing professionals wary that advanced technologies are coming for their jobs. Artificial Intelligence (AI) and machine learning, in their…
The typical company has an array of disconnected technologies that serve specific functions, but rarely serve the greater good of the organization to the full…
Insurers have long recognized that customer data is their most valuable asset. In today’s digital world marked by an explosion of data and data sources…
Data scientists who support marketing must do more today than just build models and provide reports. It’s essential that they understand the importance of customer…
Consumer expectations for personalization are evolving to the point where direct marketing campaigns with a one-size-fits-all approach run the risk of alienating loyal customers. A…
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