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By Business Challenge
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Industry
Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage. That’s crucial in today’s environment, where the…
I love a good story, and the rise of the Customer Data Platform (CDP) has offered many good stories over the last 18 months. But…
For at least the last decade, marketers across industries have strived to pull together a 360-degree view, or single customer view, that collects insights on…
The rise of the Internet of Things (IoT) is an opportunity for retailers to unify physical and online customer experience strategies. Up until now, retailers…
Machine learning systems are among the most useful technologies on the market today. This is especially true for brands seeking to optimize their digital transformation;…
The new form of the marketing stack is shaking up the cloud wars between Google, Amazon, and Microsoft. Google in particular appears to be declaring…
Back in 2002, Stephen Spielberg’s Minority Report blew my mind with a vision of a near-future where technology has changed day-to-day life beyond recognition. There’s…
The line between a positive brand experience and a creepy one is easy to miss, especially for marketers focused on personalizing customer engagement. Brands collect…
At the end of the movie Finding Nemo, Gil and the Tank Gang manage to escape from the dentist’s office in Sydney when he decides…
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