Data Management

by George Corugedo | June 20, 2018

RedPoint Global Named Finalist in Microsoft Partner of the Year Award for Artificial Intelligence

RedPoint Global was recently named a finalist in the artificial intelligence (AI) category for Microsoft’s 2018 Partner of the Year Awards. RedPoint Global was honored…

by Mike Ferguson | June 14, 2018

Why Should U.S. Retailers Care About GDPR?

Over the past year, the General Data Protection Regulation (GDPR) has become the top priority for me and people like me who work with European…

by Brian Cleary | June 7, 2018

How Can Data Privacy Laws Improve Personalized Marketing?

Tighter data privacy laws are a golden opportunity for forward-thinking brands. One of the essential changes necessary to comply with modern data privacy regulations is…

by John Nash | June 5, 2018

How Does a Customer Data Platform Solve These Common CMO Challenges?

Chief marketing officers (CMOs) are often tasked with executing the organization’s customer experience strategy, yet lack the foundational capabilities to fully deliver against their intent…

by Bob Parker | May 31, 2018

3 Ways a Customer Data Platform Can Increase Average Revenue Per User (ARPU)

Subscription-based businesses like mobile phone brands and cable companies face specific and differing challenges to increasing revenue growth from other industries. Where retail brands and…

by Steve Zisk | May 29, 2018

Improve Data-Driven Flexibility with the Latest Updates to the RedPoint Customer Engagement Hub

The modern customer data management landscape is a complicated one. Customers provide a veritable flood of data – 2.5 exabytes are created every day at…

by Mike Ferguson | May 15, 2018

What Is Customer Data Management?

I’m writing this blog post in the days running up to the compliance deadline for GDPR, the EU regulations for the responsible control and management…

by Bill Porto | May 10, 2018

Is Artificial Intelligence Becoming a Mainstream Enterprise Technology?

Artificial intelligence has long been used at the periphery of the business. Maybe brands deployed an intelligent routing system on their phones, or leveraged a…

by Steve Zisk | April 26, 2018

A System of Record Is Not a Unified Customer Profile

With all the terminology in the marketing technology industry, understanding what makes one concept different from another can become a lesson in frustration. Often people…

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