Research Report

The State of Customer Data Readiness, 2026

Twelve data leaders on what customer data readiness actually takes.

Your AI agent just got something wrong. That’s not a model problem, it’s a data problem you’ve had for years, and AI just made it urgent. We asked twelve senior data leaders how they’re closing the gap, the technology they’re betting on, and the ownership decisions that make it actually work.

What you’ll get:

• What readiness actually means, from the people who own it
• The forces making this an executive problem, starting with AI
• The tools in play
• What to centralize and what to hand off to the business
• The main blockers and how to fix them