Announcing Redpoint Customer Identity Resolution
A Snowflake Native Application that resolves customer identities inside your own environment – with full control over match logic and full visibility into every decision.
Introduction
Today, we’re launching Redpoint Identity Studio on Snowflake Marketplace. With just a few clicks, data engineering teams can go from raw customer data to matched, persistent identities, directly inside their Snowflake environment, without PII movement, and with full visibility into exactly how every match was made. For data teams that have long been forced to choose between black-box vendor tools and resource-intensive homegrown pipelines, this is a third option: enterprise-grade identity resolution you actually own and can explain.
The identity resolution problem
Data clouds centralize data. They don’t curate it, and identity resolution is where that gap hurts most. Today, teams try to close it two ways, and both fall short.
Most organizations sit somewhere uncomfortable on the identity resolution spectrum. On one end are vendor-managed tools that match your customer records against a proprietary data graph: fast to deploy, but opaque. You can’t see why two records merged, you can’t tune the logic, and your PII leaves the environment you control. On the other end is the custom-built approach: SQL models and bespoke processes that give you full control but consume finite engineering resources on a problem that never fully stays solved.
The hidden cost of homegrown identity logic
Pipelines break when schemas change. Logic goes undocumented when people leave. Testing any rule change typically means reprocessing large tables at significant cost and risk. And when downstream models start drifting, diagnosing why often leads back to identity keys that silently shifted between runs.
For data teams in regulated industries like financial services and healthcare, the vendor path creates an additional blocker: InfoSec and procurement teams won’t approve solutions that require sharing PII externally. Many evaluations stall before features are ever compared.
We built Redpoint Identity Studio to solve all three of these problems at once.
What is Redpoint Identity Studio?
Redpoint Identity Studio is a Snowflake Native App that resolves customer identities (individuals and households) entirely inside your Snowflake environment. It combines deterministic and probabilistic matching, a full UI for configuration and match review, and a structured experimentation framework, in a single governed application available on Snowflake Marketplace.
The match logic executes on your own compute, under your existing Snowflake security controls. The result is a set of persistent identity keys that all your downstream processes, from your AI to analytics and more, can build on with confidence.
How does it work?
Everything a user needs to configure, run, and refine identity matching is accessible through a clean web UI: no SQL, no custom pipelines, no professional services engagement required.
- Set up in minutes — a guided onboarding wizard uses AI assistance to map your data and walks you through an initial match configuration. No code required.
- Run a match with one click — the Production page shows job progress and results in real time, with a Review tab to inspect and correct individual match groups.
- Experiment before you commit — test ruleset changes against your full dataset and compare them side by side with production results before promoting anything.
Teams can be looking at matched results against their own data within the same session they install the application.
Feature differentiators
- Snowflake-native execution: All matching logic, PII, and output run inside your Snowflake environment, under the security controls you already govern.
- Configurable matching: Combined deterministic and probabilistic matching gives data engineers explicit control over precision, from one-to-one exact matches to household and relationship linking.
- Transparent match review: Inspect any match group through an intuitive UI, see exactly which records were grouped together, and override results on a case-by-case basis.
- Built-in experimentation: Test ruleset changes against your full dataset before promoting anything to production. Identity tuning becomes a governed process, not an open-ended guessing game.
- Persistent identity keys: Individual and household identities stay stable across runs, so downstream dashboards, AI models, and operational joins remain stable when new data arrives.
FAQs
Does customer data leave our Snowflake environment?
All identity matching logic, PII, and output run inside your Snowflake environment. The data your team maps from existing Snowflake tables is processed on your own compute, under your existing security controls.
What types of matching does it support?
Redpoint Identity Studio supports both deterministic and probabilistic matching. Deterministic matching links records on exact values. Probabilistic matching finds likely connections across imperfect or partial data and is what enables household-level identity, as it groups individuals who share a relationship even when no single field ties them together exactly.
How long does it take to get first results?
Teams can see first matched results against their own data within the same session they install the application. The onboarding wizard guides you through data mapping and initial configuration, and a single click starts your first match run.
How does experimentation work?
Create a new experiment by adjusting match thresholds or modifying field-level tightness settings. The experiment runs against your full dataset, and results are compared side by side with your current production output. Review the differences, then choose to promote or discard. Nothing touches production until you decide it should.
Is it suitable for regulated industries?
Yes. The in-Snowflake architecture means your data processing stays within the security boundary your InfoSec and compliance teams have already established. We’re happy to provide full compliance documentation for those in regulated industries.
How do I get started?
You can find Redpoint Identity Studio now on Snowflake Marketplace. If you’re attending Snowflake Summit 2026, we’d love to meet up in person and show you what it could like against your data – just reach out to set up a quick meeting with our team.
Find on Snowflake Marketplace (insert direct link to live listing)
