Synthetic Data in Marketing, Acceleration of a Personalized Customer Experience (CX)
Let’s say you had some time on your hands and for some reason decided to create a machine learning algorithm that could co...
Ian Clayton
Ian Clayton is a skilled technology professional with more than 20 years of expertise in the software and marketing automation industries. As Chief Product Officer, Ian is responsible for driving strategy and development of the Redpoint Global products. He previously served as VP of Engineering and Ian was a key contributor on the product, technical and engineering teams at Experian, ClarityBlue, and Honeywell prior to joining Redpoint.. Connect with Ian on LinkedIn.
The Pros and Cons of Composable Architecture
Aristotle is attributed with the adage that “the whole is greater than the sum of its parts.” Apart from its philosophical...
There’s a Model for That: Machine Learning for the (Business) Win
No matter how the metric is defined, the pressure on marketers to meet key goals and prove ROI is increasingly mission cri...
Actionable Insights and a Consistently Relevant Customer Experience (CX)
In the customer experience realm, data, insight and action are the pillars for what it takes to deliver personalized inter...
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