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Author: Steve Zisk

Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As senior product marketing manager at RedPoint Global, Steve is tasked with developing messaging and marketplace positioning for RedPoint’s customer engagement platforms. Connect with Steve on LinkedIn and Twitter.

by Steve Zisk | December 11, 2018

Identity Resolution and its Effect on CX

One of the definitions of the word “identity” is the distinguishing character or personality of an individual. Since the beginning of advertising, brands and marketers…

by Steve Zisk | December 6, 2018

Data and the Empowered Customer

It’s abundantly clear that customers’ expectations are greater than ever and climbing higher with every disruptive startup and technology. What’s not so clear to many…

by Steve Zisk | November 12, 2018

Personalization in Banking: How Banks Can Do Better by Overcoming Assumptions

In a previous blog on this topic, my colleague Aaron Brennan talked about how and why consumers demand better personalization from financial institutions. Expectations are…

by Steve Zisk | August 21, 2018

The Relevancy of Customer Data Platforms

I love a good story, and the rise of the Customer Data Platform (CDP) has offered many good stories over the last 18 months. But…

by Steve Zisk | July 12, 2018

How to Maximize the Value of Your Customer Data Platform

A customer data platform (CDP) is a powerful way to gain visibility into the customer’s path to purchase. Like any robust technology, however, you can’t…

by Steve Zisk | July 3, 2018

3 Top Identity Resolution Use Cases for Marketers

Identity resolution capabilities are increasingly critical in an age where consumers leverage multiple devices and multiple channels to interact with brands. Only a few years…

by Steve Zisk | June 28, 2018

What Should Financial Institutions Look for in a Customer Data Platform?

Financial institutions are unique among consumer-facing organizations in that their products primarily take the form of ongoing services. A bank account, a credit card, and…

by Steve Zisk | May 29, 2018

Improve Data-Driven Flexibility with the Latest Updates to the RedPoint Customer Engagement Hub

The modern customer data management landscape is a complicated one. Customers provide a veritable flood of data – 2.5 exabytes are created every day at…

by Steve Zisk | April 26, 2018

A System of Record Is Not a Unified Customer Profile

With all the terminology in the marketing technology industry, understanding what makes one concept different from another can become a lesson in frustration. Often people…