Author: Steve Zisk

Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As senior product marketing manager at RedPoint Global, Steve is tasked with developing messaging and marketplace positioning for RedPoint’s customer engagement platforms. Connect with Steve on LinkedIn and Twitter.

by Steve Zisk | July 12, 2018

How to Maximize the Value of Your Customer Data Platform

A customer data platform (CDP) is a powerful way to gain visibility into the customer’s path to purchase. Like any robust technology, however, you can’t…

by Steve Zisk | July 3, 2018

3 Top Identity Resolution Use Cases for Marketers

Identity resolution capabilities are increasingly critical in an age where consumers leverage multiple devices and multiple channels to interact with brands. Only a few years…

by Steve Zisk | June 28, 2018

What Should Financial Institutions Look for in a Customer Data Platform?

Financial institutions are unique among consumer-facing organizations in that their products primarily take the form of ongoing services. A bank account, a credit card, and…

by Steve Zisk | May 29, 2018

Improve Data-Driven Flexibility with the Latest Updates to the RedPoint Customer Engagement Hub

The modern customer data management landscape is a complicated one. Customers provide a veritable flood of data – 2.5 exabytes are created every day at…

by Steve Zisk | April 26, 2018

A System of Record Is Not a Unified Customer Profile

With all the terminology in the marketing technology industry, understanding what makes one concept different from another can become a lesson in frustration. Often people…

by Steve Zisk | March 22, 2018

This Is How Identity Resolution Works in a Customer Data Platform

Identity resolution is a key facet of any customer data platform worth the name. After all, the entire point of unifying consumer data across functional…

by Steve Zisk | January 3, 2018

3 Questions CMOs Should Ask About Their Data Management Architecture

Our digital hyperactivity produces 2.5 exabytes of data every day –  the storage space needed for that much information is the equivalent of 150 million…

by Steve Zisk | December 13, 2017

Data Cleansing: 6 Considerations for Clean Customer Data

Over 50 percent of businesses spend more time cleaning their data than actually using it, according to research from TDWI. So, the adage “garbage in,…

by Steve Zisk | December 5, 2017

Better Personalization Unlocked with New RedPoint Data Management Updates

The amount of data produced annually worldwide will hit 163 zettabytes by 2025. IDC, which made this prediction, says that data creation will shift from entertainment content…