Steve Zisk

With the late November announcement by Amazon Web Services that it was launching AWS Clean Rooms, an analytics service for...

Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a r...

It is well understood that customers recognize the enormous value of their personal data. The value exchange holds that cu...

On May 3, in celebration of the newly coined International MarTech Day, Scott Brinker released his MarTech Technology Land...

A common allied WWII cipher was to combine a numerical alphabet code with a key word, known only to the message recipient....

In a perfect world, marketers would have information at their fingertips about whether enterprise customer data is fit-for...

In a previous blog post, we explored the purpose for augmenting data quality and outlined how augmentation benefits severa...

What is augmented data quality? Augmented data quality, at a basic level, simply means augmenting human and/or automated p...

Though primitive by the standards of modern navigation techniques, dead reckoning is still required training for would-be ...

We can make a distinction between data and metadata as they relate to delivering a personalized customer experience (CX) b...

We have all likely had a poor customer experience that in some way, shape, or form involved artificial intelligence (AI). ...

Advertising has been driven by customer data since the birth of advertising. Selecting an audience, bidding and paying for...