Author: Steve Zisk

Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As senior product marketing manager at Redpoint Global, Steve is tasked with developing messaging and marketplace positioning for RedPoint’s customer engagement platforms. Connect with Steve on LinkedIn and Twitter.

by Steve Zisk | February 13, 2020

Does Your MarTech Stack Measure Up? Risk vs. Reward in the Age of Customer Experience

Reassessing any part of the MarTech stack is always a game of risk vs. reward. This holds true really for any enterprise technology, but it…

by Steve Zisk | January 30, 2020

A CDP Implementation Reference Guide: What You Need to Know

Implementing a CDP is a little bit like setting up a smart TV. If your goal is to binge watch “Stranger Things” or a trending…

by Steve Zisk | January 15, 2020

Redpoint Introduces Enhancements to Data Management and Security with Rollout of Version 9.0

To be considered an enterprise-grade Customer Data Platform, a solution must ingest data from all sources, retain full detail of the data, store it, convert…

by Steve Zisk | December 17, 2019

Automated Machine Learning: One Size Does Not Fit All

Gartner defines automated machine learning – which it calls AutoML – as the capability of automating the process of building, deploying, and managing machine learning…

by Steve Zisk | November 18, 2019

How Does Your CDP Stack Up? The Real-Time Difference

The CDP Institute recently released its new CDP Vendor Comparison, a side-by-side look at CDP features and functionality offered by 33 vendors, including RedPoint. From…

by Steve Zisk | October 17, 2019

Key Questions to Ask When Evaluating an Enterprise CDP

The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP. While over…

by Steve Zisk | October 8, 2019

Beyond the Chatbot: RPA’s Role in Automating Customer Engagement Processes

A chatbot is the “face” of the automation revolution (pun intended) because it represents how most customers experience business automation. There are, however, multiple notions…

by Steve Zisk | September 17, 2019

What’s Relevant in Evaluating a CDP: How The Relevancy Group Helps Cut Through the Noise

Over the past several years the Customer Data Platform (CDP) marketplace has quickly evolved and CDPs are now carving out a critical space in the…

by Steve Zisk | September 12, 2019

The Right to Be Forgotten as a Vehicle for Building Customer Trust

Editor’s Note: This is the second of a two-part series on the Right to be Forgotten clause of the General Data Protection Regulation. Part 1…