Chat with us, powered by LiveChat

Author: Steve Zisk

Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As senior product marketing manager at RedPoint Global, Steve is tasked with developing messaging and marketplace positioning for RedPoint’s customer engagement platforms. Connect with Steve on LinkedIn and Twitter.

by Steve Zisk | August 7, 2019

No Data Left Behind: The Importance of a Closed-Loop Cycle for Intelligent Data Orchestration

Editor’s Note: This is the second blog in a two-part series exploring the importance of continual data infusion, orchestration, and a closed-loop data cycle over…

by Steve Zisk | July 29, 2019

No Data Left Behind: Analytics, Orchestration, and Making Data Work for You

Editor’s Note: This is the first blog in a two-part series that will explore the importance of continual data infusion, orchestration, and a closed-loop data…

by Steve Zisk | July 10, 2019

Demise of the DMP, Long Live the CDP

The Data Management Platform (DMP) is like a once dominant golfer now retired to the Senior PGA Tour. While there is still a time and…

by Steve Zisk | June 25, 2019

What is Data Lineage and Why is it Important?

One common denominator for all successful data-driven marketing organizations is a recognition of the importance of data curation, or data lineage, to ensure that data…

by Steve Zisk | May 16, 2019

Omnichannel Efficiency Drives Latest Customer Engagement Hub Release

Modern marketers do not have the luxury or patience to re-design or re-purpose channel-specific engagement strategies, not if they wish to keep pace with the…

by Steve Zisk | May 14, 2019

5 Things Credit Unions Should Do to Attract Millennials

Credit unions face an uphill battle to attract millennials, the roughly 80 million Americans born between 1981 and 1996 whose youngest members are now mostly…

by Steve Zisk | May 7, 2019

Why Data Veracity is the Foundation for a Personalized Customer Experience

At first glance, there is a seeming disconnect between the rising volume of consumer data and the ability of marketers to use data to create…

by Steve Zisk | April 30, 2019

RedPoint Moves Up to the Challengers Quadrant in the 2019 Gartner Magic Quadrant for Multichannel Marketing Hubs

Consumers expect great experiences, regardless of how complex they are for brands to deliver. We are seeing increasing sophistication in our customers, focused on ensuring…

by Steve Zisk | March 4, 2019

What’s the Deal with Metadata? Why it Matters for CX

Consumers are generating data at a dizzying pace, leaving bits of information about preferences, habits and activities behind at every touchpoint. Multiple devices and interaction…