Author: Steve Zisk

Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As senior product marketing manager at RedPoint Global, Steve is tasked with developing messaging and marketplace positioning for RedPoint’s customer engagement platforms. Connect with Steve on LinkedIn and Twitter.

by Steve Zisk | October 17, 2019

Key Questions to Ask When Evaluating an Enterprise CDP

The Customer Data Platform Institute created the RealCDP designation to clear up marketplace confusion about the true purpose and capabilities of a CDP. While over…

by Steve Zisk | October 8, 2019

Beyond the Chatbot: RPA’s Role in Automating Customer Engagement Processes

A chatbot is the “face” of the automation revolution (pun intended) because it represents how most customers experience business automation. There are, however, multiple notions…

by Steve Zisk | September 17, 2019

What’s Relevant in Evaluating a CDP: How The Relevancy Group Helps Cut Through the Noise

Over the past several years the Customer Data Platform (CDP) marketplace has quickly evolved and CDPs are now carving out a critical space in the…

by Steve Zisk | September 12, 2019

The Right to Be Forgotten as a Vehicle for Building Customer Trust

Editor’s Note: This is the second of a two-part series on the Right to be Forgotten clause of the General Data Protection Regulation. Part 1…

by Steve Zisk | September 4, 2019

Why the Right to Be Forgotten is One of the Hardest Parts of GDPR

Editor’s Note: This is the first of a two-part series on the Right to be Forgotten, also known as the Right to Erasure. Part two…

by Steve Zisk | August 7, 2019

No Data Left Behind: The Importance of a Closed-Loop Cycle for Intelligent Data Orchestration

Editor’s Note: This is the second blog in a two-part series exploring the importance of continual data infusion, orchestration, and a closed-loop data cycle over…

by Steve Zisk | July 29, 2019

No Data Left Behind: Analytics, Orchestration, and Making Data Work for You

Editor’s Note: This is the first blog in a two-part series that will explore the importance of continual data infusion, orchestration, and a closed-loop data…

by Steve Zisk | July 10, 2019

Demise of the DMP, Long Live the CDP

The Data Management Platform (DMP) is like a once dominant golfer now retired to the Senior PGA Tour. While there is still a time and…

by Steve Zisk | June 25, 2019

What is Data Lineage and Why is it Important?

One common denominator for all successful data-driven marketing organizations is a recognition of the importance of data curation, or data lineage, to ensure that data…