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Author: Steve Zisk

Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As senior product marketing manager at RedPoint Global, Steve is tasked with developing messaging and marketplace positioning for RedPoint’s customer engagement platforms. Connect with Steve on LinkedIn and Twitter.

by Steve Zisk | March 4, 2019

What’s the Deal with Metadata? Why it Matters for CX

Consumers are generating data at a dizzying pace, leaving bits of information about preferences, habits and activities behind at every touchpoint. Multiple devices and interaction…

by Steve Zisk | February 12, 2019

Building vs. Buying a CDP? Why That’s Not the Only Question You Should be Asking

In January, I wrote a blog that addressed many of the common misconceptions about the customer data platform (CDP). One misconception people have is that…

by Steve Zisk | January 9, 2019

CDP Myths Debunked: More Than Just Another Data Platform

The standard definition of a customer data platform (CDP) invites some misconceptions, primarily because the definition put forth by the Customer Data Platform Institute in…

by Steve Zisk | December 11, 2018

Identity Resolution and its Effect on CX

One of the definitions of the word “identity” is the distinguishing character or personality of an individual. Since the beginning of advertising, brands and marketers…

by Steve Zisk | December 6, 2018

Data and the Empowered Customer

It’s abundantly clear that customers’ expectations are greater than ever and climbing higher with every disruptive startup and technology. What’s not so clear to many…

by Steve Zisk | November 12, 2018

Personalization in Banking: How Banks Can Do Better by Overcoming Assumptions

In a previous blog on this topic, my colleague Stephanie Ventura talked about how and why consumers demand better personalization from financial institutions. Expectations are…

by Steve Zisk | August 21, 2018

The Relevancy of Customer Data Platforms

I love a good story, and the rise of the Customer Data Platform (CDP) has offered many good stories over the last 18 months. But…

by Steve Zisk | July 12, 2018

How to Maximize the Value of Your Customer Data Platform

A customer data platform (CDP) is a powerful way to gain visibility into the customer’s path to purchase. Like any robust technology, however, you can’t…

by Steve Zisk | July 3, 2018

3 Top Identity Resolution Use Cases for Marketers

Identity resolution capabilities are increasingly critical in an age where consumers leverage multiple devices and multiple channels to interact with brands. Only a few years…