Steve Zisk

According to IDC, the worldwide customer data platform (CDP) market is expected to reach $5.7 billion by 2026, up from $2 ...

Rising interest in a composable martech architecture is due in part to organizations demanding greater flexibility to resp...

What is customer data debt? The simple definition is the amount of money required to fix data problems. Natural follow-up ...

Everyone agrees that the secret to great customer experience is great customer data. There is less agreement, however, on ...

You walk by a storefront and immediately receive a flash sale notification on a product you’ve had your eye on. On vacatio...

A phantom holding penalty, a slip-and-slide field and a high ankle sprain are the big on-field trending topics after Kansa...

With the late November announcement by Amazon Web Services that it was launching AWS Clean Rooms, an analytics service for...

In November I purchased some outdoor Christmas lights from a specialty online retailer you likely know. My house and yard ...

Your primary care provider calls you to let you know to stop taking a recently prescribed medication because it causes a r...

A previous blog on the evolution of audience segmentation focused on the benefits of automated segmentation through machin...

It is well understood that customers recognize the enormous value of their personal data. The value exchange holds that cu...

In the world of real-time, personalized customer experiences that drive revenue, it is fashionable to think of segmentatio...