Author: Steve Zisk

Steve Zisk is a seasoned technology professional with more than 35 years of expertise in software engineering and product marketing. As senior product marketing manager at RedPoint Global, Steve is tasked with developing messaging and marketplace positioning for RedPoint’s customer engagement platforms.

by Steve Zisk | March 22, 2018

This Is How Identity Resolution Works in a Customer Data Platform

Identity resolution is a key facet of any customer data platform worth the name. After all, the entire point of unifying consumer data across functional…

by Steve Zisk | January 3, 2018

3 Questions CMOs Should Ask About Their Data Management Architecture

Our digital hyperactivity produces 2.5 exabytes of data every day –  the storage space needed for that much information is the equivalent of 150 million…

by Steve Zisk | December 13, 2017

Data Cleansing: 6 Considerations for Clean Customer Data

Over 50 percent of businesses spend more time cleaning their data than actually using it, according to research from TDWI. So, the adage “garbage in,…

by Steve Zisk | December 5, 2017

Better Personalization Unlocked with New RedPoint Data Management Updates

The amount of data produced annually worldwide will hit 163 zettabytes by 2025. IDC, which made this prediction, says that data creation will shift from entertainment content…

by Steve Zisk | November 30, 2017

3 Reasons Brands Need a Customer Data Platform Right Now 

Customer data platforms (CDPs) are designed for one purpose: to unify customer data across functional and channel-specific data silos into an always-on, always processing customer…

by Steve Zisk | July 26, 2017

The CMO’s New Secret Weapon: Unified Customer Data

The domain of the chief marketing officer (CMO) has shifted. Where once CMOs governed only branding and creative, they are increasingly also responsible for the customer experience. In many…

by Steve Zisk | June 27, 2017

Master Data Management is Now Part of Our Customer Data Platform

Customer data platforms (CDPs) are designed to provide customer data across a range of enterprise applications and departments: CRM, marketing, customer service, and others. But…