Put the Healthcare Consumer at the Center of Both Care and Education, Even Outside the Doctor's Office
In a survey on patient loyalty from health technology vendor Welltok, 84 percent of patients said they would feel a greate...
John Nash
John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at Redpoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.
CMOs, Take the Reins: Why Data Quality Elevates to the C-Level
Henry Ford is often attributed with saying that if he had asked people what they wanted, they would have said a faster hor...
Reach for the Stars: Yes, a Single Customer View is Attainable
With St. Patrick’s Day coming up, little kids are busy making leprechaun traps with the hope that they can barter with a t...
Keep Younger Generations in Play with Personalization
For those of us still enduring cold and snow, the start of baseball’s spring training is supposed to signal that we’ve tur...
Avoid a Customer “Break Up” this Valentine’s Day
In grade school these days, Valentine’s Day card distribution is an egalitarian exercise. Children who wish to hand them o...
Why Omnichannel KO’s Multichannel in the Customer Experience Arena
One way to think about the difference between omnichannel and multichannel in the context of customer experience is to pic...
Healthcare Consumers Weigh In: Personalized Experiences are a Must
How important is personalization in healthcare? A survey that Redpoint Global conducted with Dynata of more than 1,000 US ...
Survey Says: A Modern Architecture, Single Point of Control Drive Digital Transformation
A new McKinsey survey on business strategy for a post-pandemic era reveals the quickening pace of digital acceleration. To...
The State of the CX Gap: Harris Poll, Redpoint Revisit Benchmark Survey
In “Revisiting the Gaps in Customer Experience,” the second Harris Poll survey commissioned by Redpoint, marketers and con...
Perfect Data, Creative Marketing: A Cyclical Flow of Excellence
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
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