Author: John Nash

John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at RedPoint Global, John is responsible for developing new markets, launch new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.

by John Nash | September 12, 2018

Increase Market Value Through Customer-Led Innovation

Using customer insight to innovate experiences, products, and services is simply good business. A whopping 88 percent of brand representatives polled agree that collaborating with…

by John Nash | August 8, 2018

What Is the Future of Marketing?

The modern marketer is being forced to change the way they work. The effectiveness of traditional tactics has fallen, and customers now demand a personalized…

by John Nash | June 21, 2018

Personalize the Member Experience to Improve Results

The shift to consumer-centric healthcare is forcing healthcare payers and providers to rethink how they engage their members. Retailers, creative partnerships between payers and providers…

by John Nash | June 5, 2018

How Does a Customer Data Platform Solve These Common CMO Challenges?

Chief marketing officers (CMOs) are often tasked with executing the organization’s customer experience strategy, yet lack the foundational capabilities to fully deliver against their intent…

by John Nash | May 3, 2018

How to Build a Consumer-Centric Healthcare Organization

Healthcare has a customer engagement problem. The reason why is easy to understand: healthcare organizations interact with consumers episodically, have a long history of emphasizing…

by John Nash | February 22, 2018

Is Your Business Customer-Focused? 3 Ways to Tell

The idea that “the customer is always right” is often credited to early 20th century retailer Harry Selfridge. This was counter to the prevailing attitude…

by John Nash | January 30, 2018

Why Personalization Is Key to Consumer-Centric Healthcare

Despite the uncertain competitive and regulatory forces that healthcare payers and providers face, one thing is certain: the movement to consumer-centric healthcare is proceeding at…

by John Nash | December 12, 2017

What Is an Open Garden Approach to Martech?

In simple terms, an “open garden” approach to marketing technology is designed to help marketers retain their legacy solutions while also counteracting entrenched data silos.…

by John Nash | November 16, 2017

The Next Step: The New RedPoint Global Brand

Since its founding, RedPoint Global has always stood for flawless execution that delights our customers. Our founders chose the name RedPoint partly to reflect this…