
Banking on Change: Why a Golden Record Satisfies Customer Expectations for a Holistic Experience
New research on consumer attitudes toward financial institutions reveals major gaps in customer expectations for a persona...
John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at Redpoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.
New research on consumer attitudes toward financial institutions reveals major gaps in customer expectations for a persona...
Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...
For years, a prevailing thought was that a great customer experience began at the store. It’s where a brand’s identity too...
A recent blog in this space focused on how coronavirus has affected the healthcare industry, particularly for closing gaps...
Banks have experienced several financial shockwaves over the last 10-15 years, among them the housing collapse and the Gre...
According to electronic health records company Epic, telehealth visits in the U.S. in July accounted for 21 percent of tot...
After withstanding disruptive business models introduced by Airbnb, Priceline and many others, the travel & hospitality in...
Over the past few months, we’ve written a lot in this space about what a new reality might look like for consumers and bus...
Just as there are endless permutations to a customer journey, there are endless ways to measure a marketing campaign’s inf...
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