Author: John Nash

John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at RedPoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.

by John Nash | November 12, 2019

For Marketing to Drive Revenue, Say Goodbye to Lists Forever

Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both strategy and execution. Marketing must accept that organizing…

by John Nash | November 1, 2019

Customer Journeys are Dynamic, Your Engagement Technology Should Be as Well

Published in 2007, Tom Davenport’s groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data…

by John Nash | October 23, 2019

Survey Says: Personalization is on Shoppers’ Holiday Wish List

It’s that time of year again. We are soon approaching the holiday shopping rush. As consumer preferences and behaviors evolve, brands and retailers need to…

by John Nash | October 4, 2019

In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities

According to The Relevancy Group CDP Buyer’s Guide 2019, real-time targeting is a key CDP use case, used by 54 percent of marketers with a…

by John Nash | September 30, 2019

Why Customer Permissions Must be Applied Dynamically in the Customer Lifecycle

In Gartner’s 2018 State of Personalization survey, 74 percent of organizations surveyed said they struggle to scale personalization efforts, finding it difficult to balance a…

by John Nash | September 9, 2019

Financial Impacts of Reacting to Customer Intent in Real Time

According to McKinsey research, a high-impact product recommendation – such as from a trusted friend or brand – is up to 50 times more likely…

by John Nash | August 22, 2019

What Data Scientist Shortage? Empower Marketers to Use Machine Learning

There is general acceptance of a data scientist shortage. There is less of a consensus, however, for what this shortage means for organizations in their…

by John Nash | August 5, 2019

A Personalized Customer Experience Delivers Loyalty

According to a recent Monetate survey, 93 percent of companies with an advanced personalization strategy experienced revenue growth in 2018, and 77 percent of businesses…

by John Nash | June 13, 2019

Why Marketing Must Take the Lead on Creating a Personalized Customer Experience

IT has long been a valuable partner to marketing. Particularly for multi-channel B2C marketing programs, marketing has leaned heavily on IT to aggregate, clean, and…