By Business Challenge 
Role
Industry
John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at RedPoint Global, John is responsible for developing new markets, launch new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.
Many data-savvy marketers and martech professionals think about how they can use data to create a competitive advantage. That’s crucial in today’s environment, where the…
Personalized customer interactions and communications do more than deliver engaging and profitable customer experiences. They also allow marketers to optimize campaign performance and omnichannel marketing,…
“We’re customer centric” is little more than an all-too-common refrain today. The reality is that more companies talk about being customer focused than are actually doing…
Using customer insight to innovate experiences, products, and services is simply good business. A whopping 88 percent of brand representatives polled agree that collaborating with…
The modern marketer is being forced to change the way they work. The effectiveness of traditional tactics has fallen, and customers now demand a personalized…
The shift to consumer-centric healthcare is forcing healthcare payers and providers to rethink how they engage their members. Retailers, creative partnerships between payers and providers…
Chief marketing officers (CMOs) are often tasked with executing the organization’s customer experience strategy, yet lack the foundational capabilities to fully deliver against their intent…
Healthcare has a customer engagement problem. The reason why is easy to understand: healthcare organizations interact with consumers episodically, have a long history of emphasizing…
The idea that “the customer is always right” is often credited to early 20th century retailer Harry Selfridge. This was counter to the prevailing attitude…
View Older Posts
RSS