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Author: John Nash

John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at RedPoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.

by John Nash | May 9, 2019

The Art of Listening in Mastering Omnichannel Marketing

The traditional customer buying journey or path-to-purchase followed a mostly linear track. A customer considered several brands, narrowed choices through an evaluation phase, and ended…

by John Nash | April 24, 2019

Beyond Customer Engagement: Marketing as a Revenue-Driver

Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditionally, marketers focused on creating customer engagement in support of…

by John Nash | April 10, 2019

TRANSCEND19 Shines a Light on the Personalized Customer Experience

We chose to name RedPoint’s customer conferences Transcend because the word perfectly captures what enterprises are trying to do – go beyond limits to deliver…

by John Nash | March 27, 2019

Addressing the Gaps in Customer Experience: RedPoint Global/Harris Poll Benchmark Survey

There is a pressing strategic imperative for brands to compete on customer experience (CX) in nearly every industry. Marketers in retail, insurance, financial services, CPG,…

by John Nash | March 21, 2019

Data as a Revenue Engine: Monetize Your Data with a Single Point of Control

Astute brands know that the exchange of legal tender when a customer makes a purchase is not necessarily the most valuable part of the transaction.…

by John Nash | February 19, 2019

The Role of Personalization in Value-Based Care

The topic of value-based care in health and wellness has been making waves for some time. The system, which awards providers based on prevention and…

by John Nash | January 17, 2019

Why Data Quality Matters for IT and Business Stakeholders

Data quality is a major factor in delivering personalized experiences to today’s customers. If your data is not up to par, hyper-personalization at scale runs…

by John Nash | December 19, 2018

The Future of Customer Experience: 2019 Predictions

As any meteorologist or sportswriter will attest, there’s little upside in the prediction business. You’re expected to be right. If you’re wrong, however, a legion…

by John Nash | December 13, 2018

RedPoint Takes its Customer Conference to New Heights with TRANSCEND19

It’s been just over a year since the inaugural RedPoint Global Customer Conference, and many of the trends and innovations that engaged marketers at that…