Author: John Nash

John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at RedPoint Global, John is responsible for developing new markets, launch new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership.

by John Nash | December 12, 2017

What Is an Open Garden Approach to Martech?

In simple terms, an “open garden” approach to marketing technology is designed to help marketers retain their legacy solutions while also counteracting entrenched data silos.…

by John Nash | November 16, 2017

The Next Step: The New RedPoint Global Brand

Since its founding, RedPoint Global has always stood for flawless execution that delights our customers. Our founders chose the name RedPoint partly to reflect this…

by John Nash | October 18, 2017

3 Powerful Reasons You Need a Customer Engagement Hub Right Now

One of the major issues facing the modern marketer is their technology infrastructure. Most marketing technology stacks are a collection of disconnected point solutions –…

by John Nash | August 23, 2017

How Does a Customer Engagement Hub Eliminate the Fragmented Marketing Stack?

Advances over the last 10 years in social networks, e-commerce, and mobile devices now provide consumers with a degree of control, immediacy, and access that…

by John Nash | June 19, 2017

Don’t Ignore the Omnichannel Healthcare Consumer

The modern consumer leads an omnichannel life, interacting with brands through multiple channels and devices at the pace of their choosing. This results in more…

by John Nash | June 6, 2017

Why Healthcare Needs an Open Garden Approach to Customer Engagement

Customers expect to engage in dynamic, real-time, multi-stage journeys that are seamless across all touchpoints, and the healthcare industry has not kept up with these…

by John Nash | May 23, 2017

What is a Customer Data Platform? And Why Do You Need One?

The modern customer experience is fragmented despite our lofty goals of providing a seamless experience, complicating the ability of brands to effectively meet customer expectations…

by John Nash | March 14, 2017

The Future Looks Bright for Customer Data Platforms

Customer data platforms (CDPs) have grown in prominence over the past few years, with more organizations realizing that their traditional IT-led data management processes and…

by John Nash | January 18, 2017

What It Takes To Become a Data-Driven Marketer

So, you think you’re a data-driven marketer. Or perhaps you aspire to be one, but are convinced that data-driven marketers have unattainable analytics skills. In…