Survey Says: A Modern Architecture, Single Point of Control Drive Digital Transformation
A new McKinsey survey on business strategy for a post-pandemic era reveals the quickening pace of digital acceleration. To...
John Nash
John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at Redpoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.
The State of the CX Gap: Harris Poll, Redpoint Revisit Benchmark Survey
In “Revisiting the Gaps in Customer Experience,” the second Harris Poll survey commissioned by Redpoint, marketers and con...
Perfect Data, Creative Marketing: A Cyclical Flow of Excellence
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produce...
Marketing’s Star Turn: How to Secure Enterprise Buy-in for a Customer-Centric Approach
As the sudden, unexpected surge in a remote workforce took hold last year, there was concern among executives that it woul...
Secure Centralized Marketing Benefits Even with a Decentralized Marketing Org
Deciding whether a centralized or decentralized marketing structure is the right approach for a business often comes down ...
A Ticket to Revenue: Personalized Travel & Hospitality Experiences
Americans are ready to travel. With the Centers for Disease Control (CDC) lifting travel restrictions for the more than 10...
Banking on Change: Why a Golden Record Satisfies Customer Expectations for a Holistic Experience
New research on consumer attitudes toward financial institutions reveals major gaps in customer expectations for a persona...
Why CX is the Right Rx for Healthcare
Healthcare consumerism is defined as the healthcare consumer increasingly being in control of the experiences that constit...
The Year in Marketing 2020: Lessons Learned
As 2020 draws to a close, there are lessons to be learned for marketers faced with abrupt changing consumer behaviors and ...
A Superior Customer Experience (CX) Transcends Marketing
For years, a prevailing thought was that a great customer experience began at the store. It’s where a brand’s identity too...
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