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John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at Redpoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.
While much of the healthcare industry has been turned upside down because of COVID-19, the global pandemic is a reminder that innovation in healthcare consumer…
A Harvard Business Review study found that personalization lifts revenues by 10 percent or more, and delivers between five and eight times the return on…
Sustainability, loyalty programs, AI, and a re-imagined in-store experience were just a few of the session topics and general themes from NRF 2020. Roughly 40,000…
The need to separate hype from reality was highlighted by Missouri U.S. Congressman Willard Vandiver in 1899 when he said “…Frothy eloquence neither convinces nor…
The New England Journal of Medicine recently published results from a study of an incentive-based payment model which looked at changes in spending, utilization, and…
The customer experience gap measures the difference between how marketers and consumers rate marketers’ ability to provide a personalized customer experience. According to a Harris…
Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both strategy and execution. Marketing must accept that organizing…
Published in 2007, Tom Davenport’s groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data…
It’s that time of year again. We are soon approaching the holiday shopping rush. As consumer preferences and behaviors evolve, brands and retailers need to…
