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John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at RedPoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.
Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both strategy and execution. Marketing must accept that organizing…
Published in 2007, Tom Davenport’s groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data…
It’s that time of year again. We are soon approaching the holiday shopping rush. As consumer preferences and behaviors evolve, brands and retailers need to…
According to The Relevancy Group CDP Buyer’s Guide 2019, real-time targeting is a key CDP use case, used by 54 percent of marketers with a…
In Gartner’s 2018 State of Personalization survey, 74 percent of organizations surveyed said they struggle to scale personalization efforts, finding it difficult to balance a…
According to McKinsey research, a high-impact product recommendation – such as from a trusted friend or brand – is up to 50 times more likely…
There is general acceptance of a data scientist shortage. There is less of a consensus, however, for what this shortage means for organizations in their…
According to a recent Monetate survey, 93 percent of companies with an advanced personalization strategy experienced revenue growth in 2018, and 77 percent of businesses…
IT has long been a valuable partner to marketing. Particularly for multi-channel B2C marketing programs, marketing has leaned heavily on IT to aggregate, clean, and…
