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John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at RedPoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.
IT has long been a valuable partner to marketing. Particularly for multi-channel B2C marketing programs, marketing has leaned heavily on IT to aggregate, clean, and…
Healthcare organizations – whether payers, providers, retail pharmacies or medical device manufacturers – are increasingly using first-party, second-party, and third-party data to personalize engagement with…
The traditional customer buying journey or path-to-purchase followed a mostly linear track. A customer considered several brands, narrowed choices through an evaluation phase, and ended…
Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditionally, marketers focused on creating customer engagement in support of…
We chose to name RedPoint’s customer conferences Transcend because the word perfectly captures what enterprises are trying to do – go beyond limits to deliver…
There is a pressing strategic imperative for brands to compete on customer experience (CX) in nearly every industry. Marketers in retail, insurance, financial services, CPG,…
Astute brands know that the exchange of legal tender when a customer makes a purchase is not necessarily the most valuable part of the transaction.…
The topic of value-based care in health and wellness has been making waves for some time. The system, which awards providers based on prevention and…
Data quality is a major factor in delivering personalized experiences to today’s customers. If your data is not up to par, hyper-personalization at scale runs…
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