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John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at RedPoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.
According to McKinsey research, a high-impact product recommendation – such as from a trusted friend or brand – is up to 50 times more likely…
There is general acceptance of a data scientist shortage. There is less of a consensus, however, for what this shortage means for organizations in their…
According to a recent Monetate survey, 93 percent of companies with an advanced personalization strategy experienced revenue growth in 2018, and 77 percent of businesses…
IT has long been a valuable partner to marketing. Particularly for multi-channel B2C marketing programs, marketing has leaned heavily on IT to aggregate, clean, and…
With rising consumer expectations for personalization across the entire customer buying journey, the ability to understand consumers in real time is increasingly essential to the…
Healthcare organizations – whether payers, providers, retail pharmacies or medical device manufacturers – are increasingly using first-party, second-party, and third-party data to personalize engagement with…
The traditional customer buying journey or path-to-purchase followed a mostly linear track. A customer considered several brands, narrowed choices through an evaluation phase, and ended…
Consumer expectations for a personalized customer experience are having a profound effect on marketing operations. Traditionally, marketers focused on creating customer engagement in support of…
The omnichannel customer experience was front and center during TRANSCEND19, RedPoint Global’s second customer conference, held April 4-5 at the Seaport Hotel in Boston. Speakers…
