Author: John Nash

John Nash has spent his career helping businesses grow revenue through the application of advanced technologies, analytics, and business model innovations. As Chief Marketing and Strategy Officer at Redpoint Global, John is responsible for developing new markets, launching new solutions, building brand awareness, generating pipeline growth, and advancing thought leadership. Connect with John on LinkedIn.

by John Nash | February 3, 2020

A Personalized CX and Real-Time Shine Through at NRF 2020

Sustainability, loyalty programs, AI, and a re-imagined in-store experience were just a few of the session topics and general themes from NRF 2020. Roughly 40,000…

by John Nash | January 7, 2020

Show Me: The Importance of Proving Out a CDP Use Case

The need to separate hype from reality was highlighted by Missouri U.S. Congressman Willard Vandiver in 1899 when he said “…Frothy eloquence neither convinces nor…

by John Nash | December 3, 2019

Advancing Value-Based Healthcare One Patient Engagement at a Time

The New England Journal of Medicine recently published results from a study of an incentive-based payment model which looked at changes in spending, utilization, and…

by John Nash | November 25, 2019

2020 Predictions: Expect Personalization to Gain a Distinctive Edge for the Next Decade

The customer experience gap measures the difference between how marketers and consumers rate marketers’ ability to provide a personalized customer experience. According to a Harris…

by John Nash | November 12, 2019

For Marketing to Drive Revenue, Say Goodbye to Lists Forever

Closing the customer experience gap while transforming marketing into a mission-critical enterprise is a matter of both strategy and execution. Marketing must accept that organizing…

by John Nash | November 1, 2019

Customer Journeys are Dynamic, Your Engagement Technology Should Be as Well

Published in 2007, Tom Davenport’s groundbreaking work Competing on Analytics: The New Science of Winning explored the then relatively new science of harnessing customer data…

by John Nash | October 23, 2019

Survey Says: Personalization is on Shoppers’ Holiday Wish List

It’s that time of year again. We are soon approaching the holiday shopping rush. As consumer preferences and behaviors evolve, brands and retailers need to…

by John Nash | October 4, 2019

In a Heartbeat: The True Value of a CDP’s Real-Time Capabilities

According to The Relevancy Group CDP Buyer’s Guide 2019, real-time targeting is a key CDP use case, used by 54 percent of marketers with a…

by John Nash | September 30, 2019

Why Customer Permissions Must be Applied Dynamically in the Customer Lifecycle

In Gartner’s 2018 State of Personalization survey, 74 percent of organizations surveyed said they struggle to scale personalization efforts, finding it difficult to balance a…