Author: Redpoint Global

by Redpoint Global | March 18, 2020

We’re All in This Together: Resources for Work-at-Home Parents with Kids Underfoot

The sudden daily disruption brought on by Coronavirus can be difficult to fathom. Just a week ago, no one could have anticipated that millions of…

by Redpoint Global | February 19, 2020

Survey Says: Healthcare Personalization Has Room to Grow

While some consumers equate their healthcare experiences with waiting in line at the DMV, the upside is that there is tremendous opportunity to change the…

by Redpoint Global | January 24, 2020

Data Privacy, Data Quality, and Data Governance: Experts Weigh In

The increasing importance of data privacy for customer-focused companies is also putting a spotlight on data quality and data governance, raising new questions about the…

by Redpoint Global | October 10, 2019

What is Clienteling and How Does it Impact Personalization?

What is Clienteling? Clienteling is a technique used by retail sales associates to establish long-term relationships with customers based on data about their preferences, behaviors,…

by Redpoint Global | June 7, 2019

Shape the Future of Customer Experience with Customer Analytics

This spring, Gartner Senior Director and Analyst Melissa Davis published a paper “Shape the Future of Customer Experience with Customer Analytics.” In the piece, she…

by Redpoint Global | May 22, 2019

What is Customer Centricity?

What is customer centricity and why is it important? Customer centricity is a strategic approach to customer experience, leveraging data to provide highly relevant experiences…

by Redpoint Global | April 1, 2019

What is Real-Time Interaction Management (RTIM)?

Real-time interaction management (RTIM) plays a critical role throughout the entire customer lifecycle. As hyper-personalized experiences become table stakes, brands must rise to meet customer…

by Redpoint Global | February 28, 2019

Clienteling and the Personalized In-Store Experience

One of four talk tracks at the upcoming Shoptalk retail conference is about the transformation of physical retail as a key pillar of the next-generation…

by Redpoint Global | January 31, 2019

Redpoint Global Included in Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM) Report Q1 2019

Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM), Q1 2019 report published earlier this month recognized Redpoint Global in three key areas: next best experience, personalization,…