Use Cases for Best-in-Class First-Party Identity Resolution
In the first two parts of Redpoint’s webinar series on identity resolution, we examined the various types and explored why...
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Identity Resolution is a Core CDP Functionality
In the first blog in this series we addressed the core definition of identity resolution and the use cases that are critic...
Redpoint® Positioned as a Leader in 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs
Redpoint was recognized as a Leader in the 2022 Gartner Magic Quadrant for Multichannel Marketing Hubs. According to Ga...
Identity Resolution Takes Center Stage in Upcoming Webinar Series
Increasing privacy restrictions and tracking mechanisms like the third-party cookie becoming obsolete are thrusting identi...
New Survey Findings Reveal Customers Grasp the Value of their Personal Data
To improve customer retention, avoid sending irrelevant emails or product recommendations. That is one of the lessons lear...
Redpoint Appoints Chief Information Security Officer
The risk of steep financial penalties and reputational damage make securing customer data a priority for any organization ...
The Express Lane to a Satisfied Customer: Personalized Travel Experiences
Do you have travel plans this year? If so, you have plenty of company. Hopefully, though, you can leave the crowds behind ...
What We Mean When We Talk About Data Quality
A recent McKinsey article on the value of getting personalization right in the customer experience arena shows just how im...
Balancing Goals and Capabilities for the Aspirational Marketer
The expression to be “over one’s skis” has a mostly negative connotation describing someone as hasty or rash, ahead of whe...
Scale New Heights with a Rules-Based Omnichannel CX Platform
The award-winning National Geographic documentary “Free Solo” details climber Alex Honnold’s successful ascent of El Capit...
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