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Author: RedPoint Global

by RedPoint Global | June 7, 2019

Shape the Future of Customer Experience with Customer Analytics

This spring, Gartner Senior Director and Analyst Melissa Davis published a paper “Shape the Future of Customer Experience with Customer Analytics.” In the piece, she…

by RedPoint Global | January 31, 2019

RedPoint Global Included in Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM) Report Q1 2019

Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM), Q1 2019 report published earlier this month recognized RedPoint Global in three key areas: next best experience, personalization, and…

by RedPoint Global | November 15, 2018

Why Data Scientists Should Care About Customer Experience

Data scientists who support marketing must do more today than just build models and provide reports. It’s essential that they understand the importance of customer…

by RedPoint Global | September 20, 2018

A New Way for Marketers to Leverage Data for Omnichannel Marketing

As the world is increasingly becoming digitally connected and consumers generate quintillion bytes a day through their online behaviors, marketers now seek a holistic view…

by RedPoint Global | August 14, 2018

Optimize Customer Engagement with an Omnichannel Strategy

The customer experience has changed dramatically in the last decade to become more dynamic than ever before. Consumers now engage with brands through multiple channels…

by RedPoint Global | July 19, 2018

What Is Customer Churn? (And How to Prevent It)

It’s an acknowledged fact that loyal customers spend more money. One recent study found that customers spend 67 percent more in months 31 to 36…

by RedPoint Global | February 1, 2018

Personalization Is Profitable

The power has shifted from brands to consumers. Where broad-based marketing campaigns once drove substantial revenues, the reality is that the modern consumer wants an…

by RedPoint Global | December 26, 2017

Happy Holidays from RedPoint Global

In celebration of the holiday season, including the coming of New Year’s Eve at the end of the week, the RedPoint Global team is taking…

by RedPoint Global | November 28, 2017

Data Is Fundamental to a Personalized Customer Engagement Strategy

Brand marketers have long relied on creativity, emotional appeal, and data to build engagement strategies that target key audience segments through various channels. But with…