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By Business Challenge
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This spring, Gartner Senior Director and Analyst Melissa Davis published a paper “Shape the Future of Customer Experience with Customer Analytics.” In the piece, she…
Forrester Research’s Now Tech: Real-Time Interaction Management (RTIM), Q1 2019 report published earlier this month recognized RedPoint Global in three key areas: next best experience, personalization, and…
Data scientists who support marketing must do more today than just build models and provide reports. It’s essential that they understand the importance of customer…
As the world is increasingly becoming digitally connected and consumers generate quintillion bytes a day through their online behaviors, marketers now seek a holistic view…
The customer experience has changed dramatically in the last decade to become more dynamic than ever before. Consumers now engage with brands through multiple channels…
It’s an acknowledged fact that loyal customers spend more money. One recent study found that customers spend 67 percent more in months 31 to 36…
The power has shifted from brands to consumers. Where broad-based marketing campaigns once drove substantial revenues, the reality is that the modern consumer wants an…
In celebration of the holiday season, including the coming of New Year’s Eve at the end of the week, the RedPoint Global team is taking…
Brand marketers have long relied on creativity, emotional appeal, and data to build engagement strategies that target key audience segments through various channels. But with…
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