Personalization is Essential for Profitable Customer Lifecycle Marketing
Customers today are more unpredictable and demanding than ever before. They want to own their own customer experience, not...
Redpoint Global
Get Real-Time with AI Marketing
Consumers move fast and act fast. If your marketing can’t keep up, your business performance will suffer. Today, more than...
The Advantages of a Real-Time Customer Profile
Even the most loyal customers can be unpredictable. Today more than ever, their behaviors shift frequently, their needs ch...
Public Media Uses Customer Data to Transform Fundraising in Times of Crisis
Founded in 2011 as an initiative within WGBH, the Contributor Development Partnership (CDP) was spun out in 2018 as an ind...
Aubuchon Hardware Embraces Cloud-Based Personalization in Next-Gen Marketing Push
Driving customer engagement in a traditional retail environment is a challenge facing retailers of all sizes, with a susta...
Digital Health Company Drives Adherence with a Personalized Approach
In a Redpoint Global healthcare survey from early this year, 75 percent of healthcare consumers surveyed said they wanted ...
Survey: Holiday Shopping 2020 Will be Fundamentally Transformed
In the wake of the pandemic much about retail has changed in 2020. Many of the digital trends that had been transforming t...
Redpoint Global Profiled in the 2020 Data Quality Magic Quadrant & Critical Capabilities Reports
As a niche player in the 2020 Data Quality Magic Quadrant, Redpoint focuses on data quality for customer experience manage...
Building a Blueprint for Real-Time Customer Engagement
The events of 2020 have emphasized the need for an acceleration of digital customer engagement across all industries. Thos...
The New Reality Brings Data Transformation to the Forefront
There is no shortage of eyebrow-raising statistics documenting the widespread economic disruption that has befallen the US...
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