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eBook/ White Paper

Data-Driven Personalization Capability Maturity Model

Is your company just starting a personalization build-out, already delivering highly connected experiences that drive new revenue – or somewhere in between? Do you know if your marketing campaigns are increasing customer loyalty and lifetime value?

By knowing the characteristics of world-class, data-driven personalization and the value it delivers, organizations can identify the steps they need to take to advance on the roadmap to CX excellence. An assessment that includes CX use case priorities, coupled with a practical approach for operational build-out, will ensure profitable returns in both the short and long term.

By reading this eBook, you will come away with an understanding of the capabilities needed to achieve personalization and how to advance on the roadmap to delivering world-class personalization that drives higher retention, loyalty, lifetime value and revenue.


Capability Maturity Model Ebook