by John Nash | Jun 24, 2025
In a Gartner report on how to evaluate AI data readiness, timeliness is one of five data governance components listed as essential for approving data for use – especially when data is captured across multiple systems or when multiple datasets are combined.  Previous...
by Mike Ferguson | Feb 26, 2025
Personalization is only as good as a brand’s ability to recognize its customers. Get it wrong, and you risk sending irrelevant offers, creating friction in service interactions, and ultimately driving customers away. According to a Capco survey, 72% of customers...
by Renee Graff | Jan 28, 2025
Data-driven retailers know that customers expect personalization, and they will readily switch brands if their expectation is not met. In a recent McKinsey study, 71 percent of consumers said they expect a personalized customer experience (CX) every time they interact...
by Steve Zisk | Oct 18, 2024
Identity resolution is the process of finding, cleansing, matching, merging and relating every disparate signal about a customer from MarTech touchpoints, enterprise systems and databases/lakes to produce an accurate, complete, up-to-date view of a customer. Depending...
by Steve Zisk | May 18, 2021
It is well accepted that customers today expect a seamless, personalized experience across all channels. In research from the Harris Poll, in a survey commissioned by Redpoint, 63 percent of customers said that personalization is a standard service they expect. And 37...
