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Author: Mike Ferguson

Mike Ferguson is an experienced technology executive with a track record of more than 20 years in delivering complex software, web, IT, and engineering solutions. As VP EMEA at RedPoint Global, Mike leads on managing RedPoint’s rapidly expanding portfolio of client relationships outside of North America and establishing the company’s international presence. Connect with Mike on LinkedIn and Twitter.

by Mike Ferguson | August 7, 2018

3 Steps Retailers Should Take to Benefit from the Internet of Things

The rise of the Internet of Things (IoT) is an opportunity for retailers to unify physical and online customer experience strategies. Up until now, retailers…

by Mike Ferguson | July 26, 2018

How Is the Internet of Things Changing Retail Customer Engagement?

Back in 2002, Stephen Spielberg’s Minority Report blew my mind with a vision of a near-future where technology has changed day-to-day life beyond recognition. There’s…

by Mike Ferguson | June 14, 2018

Why Should U.S. Retailers Care About GDPR?

Over the past year, the General Data Protection Regulation (GDPR) has become the top priority for me and people like me who work with European…

by Mike Ferguson | May 15, 2018

What Is Customer Data Management?

I’m writing this blog post in the days running up to the compliance deadline for GDPR, the EU regulations for the responsible control and management…

by Mike Ferguson | March 13, 2018

Deduction or Inference? The Science of Identity Resolution for Marketers

One of the things that I really enjoy at RedPoint Global is being part of the team hiring great people.  During the interview process, I…