Do You (Really) Know Who I Am? Why Advanced Identity Resolution is Vital for Omnichannel Customer Experiences
According to new research from McKinsey, fast-growing companies drive 40 percent more of their revenue from personalizatio...
Mike Ferguson
Mike Ferguson is an experienced technology executive with a track record of more than 20 years in delivering complex software, web, IT, and engineering solutions. As GM of EMEA at Redpoint Global, Mike leads on managing Redpoint’s rapidly expanding portfolio of client relationships outside of North America and establishing the company’s international presence. Additionally, as VP of Global Services, he heads the services teams efforts around the globe. Connect with Mike on LinkedIn and Twitter.
Key Factors for Multinational Businesses to Consider When Implementing Enterprise Engagement Platforms
“Think Global, Act Local” is a concept that has existed for over 100 years. Very few organisations excel at this challeng...
First-Party Customer Data: The Healthy Alternative to Cookies
The value and importance of first-party customer data has always been key to smart marketers, and recently the rest of the...
Consumer Safety and the Data Privacy Value Exchange
The UK public’s outcry and mistrust over its government’s efforts to build a coronavirus-tracing app is a microcosm of con...
3 Steps Retailers Should Take to Benefit from the Internet of Things
The rise of the Internet of Things (IoT) is an opportunity for retailers to unify physical and online customer experience ...
How Is the Internet of Things Changing Retail Customer Engagement?
Back in 2002, Stephen Spielberg’s Minority Report blew my mind with a vision of a near-future where technology has changed...
Why Should U.S. Retailers Care About GDPR?
Over the past year, the General Data Protection Regulation (GDPR) has become the top priority for me and people like me wh...
What Is Client Data Management?
Client Data Management Defined: Client data management is broadly defined as the people, processes, technologies, and sys...
Deduction or Inference? The Science of Identity Resolution for Marketers
One of the things that I really enjoy at Redpoint Global is being part of the team hiring great people. During the interv...
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