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Announcing Redpoint Identity Studio

Announcing Redpoint Identity Studio

Introducing Redpoint Identity Studio A Snowflake Native Application that resolves customer identities inside your own environment – with full control over match logic and full visibility into every decision. Introduction Today, we’re launching Redpoint Identity...
Data Readiness vs. Data Quality: Understanding the Difference

Data Readiness vs. Data Quality: Understanding the Difference

Data quality has always played an essential role for enterprise companies seeking to maximize the value of their customer data. Whether for marketing or non-marketing purposes – including emails, onboarding, patient engagement, customer service, forecasting, and...
Timeliness in Data Readiness: The Hidden Driver of Relevance

Timeliness in Data Readiness: The Hidden Driver of Relevance

In a Gartner report on how to evaluate AI data readiness, timeliness is one of five data governance components listed as essential for approving data for use – especially when data is captured across multiple systems or when multiple datasets are combined.   Previous...