by Steve Zisk | Jul 26, 2024
According to the latest Gartner Technology Marketing Survey, 14 percent of martech leaders are already deploying generative AI (GenAI), and 63 percent plan to within the next two years. Those who have deployed GenAI have reported increases in productivity across...
by John Nash | Jun 7, 2024
In the first quarter of this year, total household debt increased by $184 billion (1.1 percent) to an all-time high of $17.69 trillion, according to the Federal Reserve Bank of New York’s Center for Microeconomic Data. In the same timeframe, mortgage balances rose by...
by Ian Clayton | Apr 9, 2024
In the ongoing discourse over how CDPs fit within a Martech ecosystem, there is a divide over perceived advantages and disadvantages of a “zero-copy data” ecosystem. While we can all agree that “zero-copy data” is too vague to be taken at face value (I much prefer...
by John Nash | Aug 4, 2021
Like a tangled garden hose that slows a steady flow of water to a trickle, unruly and poorly managed business data produces substandard outcomes. And identifying the root cause of bad data can be as frustrating as trying to untangle a hose, unsure which end to pull to...
