To be considered an enterprise-grade Customer Data Platform, a solution must ingest data from all sources, retain full detail of the data, store it, convert it into a unified customer profile, and make the profiles available to all external systems.
Available for customers today, January 15th, Redpoint Data Management (RPDM) v 9.0 introduces several features in the CDP that enterprises see as essential for an enterprise-grade data tool. Data privacy and integrity are a critical part of the success of any customer experience management solution, and RPDM provides the core customer data management component in the Redpoint Customer Engagement Hub.
Upgrades in DM 9.0 focus on several critical areas: security, usability, manageability, reach on various platforms, and several other customer-requested updates.
From a security perspective, RPDM 9.0 enhances encryption and access control to support both regulatory compliance and best-of-breed encryption standards, algorithms and security key storage methods. As my colleague George Corugedo wrote in a recent blog, safeguarding customer data while delivering omnichannel experiences is a choreographed dance between an enterprise and marketing cloud vendors. The global impetus behind a new level of security and privacy standards (GDPR, CCPA, HIPPA) requires CDPs to handle a broad set of permission-based personal data while providing relevant and timely customer interactions.
In terms of usability, the update improves ease of use with tool containers to better organize data projects. Enhanced search capabilities allow users to search and filter on project status (status, percentage of completion, memory usage and notes), making the management of a project more intuitive.
Data manageability is also enhanced in this update. Bi-directional synchronization between the repository and disk, available from both command-line and within the client, makes it easy to manage data project lifecycle. All repository objects can be synchronized: projects, macros, automations, formulas, schemas, data connections, etc. This simplifies cross-project promotion between environments, from development to test and on to production.
Platform connectors have been updated to support the newest versions of common industry tools and computing environments. In Redpoint’s open garden model, extending connectivity to new data platforms is essential to ensure our clients’ ability to keep up with the changing marketplace of user endpoints and interactions.
Consumers expect a brand to know who they are – preferences, behaviors, permissions – across every channel. Satisfying the always-on, connected consumer requires two-way, real-time communication across a host of new and emerging channels and the foundation of this is a strong data management solution.
Interested in learning more about Redpoint Data Management v. 9.0? Contact us at [email protected] for more information.
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