The Customer Data Platform (CDP) Vendor Comparison Report, produced by the Customer Data Platform Institute presents a side-by-side comparison of key features that differentiate customer data platform vendors.Learn More
The RedPoint Customer Data Platform™ provides a single point of control over customer data, connecting all types and sources of customer data – first-, second-, and third-party, batch or streaming – in real time. The RedPoint Customer Data Platform makes the unified customer view accessible across the enterprise to drive more contextually relevant interactions in cadence with the customer.
The RedPoint Customer Data Platform provides the most powerful set of advanced data quality, identity resolution, matching, and master data management (MDM) capabilities available on the market today. Using RedPoint’s probabilistic and deterministic matching algorithms, you can create a “Golden Record,” – singular, accurate, and continuously updated view of each customer that is maintained with a persistent key.
The RedPoint Customer Data Platform (CDP) performs data ingestion and integration across all sources and types of data – whether batch or streaming, internal or external, structured or unstructured – that provides an always-on, always-updating customer profile, i.e., a golden record. This data is continually available at low latency to all touchpoints and users across the enterprise. RedPoint’s CDP is certified on all cloud infrastructures, Hadoop distributions, and leading databases.
RedPoint’s CDP delivers a single customer view that yields quantified value to a wide spectrum of organizations around the globe.
Customer data platforms (CDPs) are driving transformative levels of engagement.Learn More