As the end to the third-party cookie grows nearer, many marketers are still concerned about how to recognize anonymous users in real-time. Third-party cookie deprecation makes your first-party data even more important, and this will deepen your customer relationships. Still, there are a number of myths about customer data that need to be identified and best practices that need to be put in place.
Mila D’Antonio, principal analyst at Omdia, along with Steve Zisk, senior product marketing manager at Redpoint Global, discuss insights into how to harness first-party data to create a stronger relationship between your brand and your consumer. You’ll find out:
- How to drive better engagement with first-party data
- The benefits of applying a single view of the customer
- Methods to enrich and maintain your first-party data
